In Between Sips isn’t about polished pitches or viral advice. It’s real conversations with entrepreneurs who’ve lived the highs, lows, and hard pivots of business. Hosted by Ryan Caracciolo of Striventa, each episode blends wisdom, war stories, and just enough sarcasm to keep it grounded. If you’re building something and wondering if the mess is normal—it is. And you’re in good company. Pull up a chair, pour something strong, and let’s get into it.
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Welcome to "Coffee The Ultimate Treat", where we serve up more than just a caffeine fix—we deliver a blend of wellness, time management, and entrepreneurial wisdom for the modern creator. This podcast is your go-to resource for transforming your daily coffee ritual into a powerful tool for business success and personal well-being. Why This Podcast Is for You Whether you're an entrepreneur, startup founder, influencer, or digital creator, we're here to help you: Elevate your wellness: Turn yo ...
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Snakes, Pancakes, and the Entrepreneur Spirit! We're All The Way Up! | In Between Sips | Episode 18
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1:07:01In this episode, we sit down with Ceiphers Olweya, owner of All The Way Up Promo, to unpack a powerful journey that spans continents, cultures, and careers. From being born in Kenya, immigrating to the U.S., navigating identity and adversity as a teenager, to ultimately building a purpose-driven business rooted in service and integrity, this conver…
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Endurance, Entrepreneurship, and Everything In Between | In Between Sips | Episode 17
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35:13In this episode, we sit down with Charlie Boeyink, Physical Therapist, endurance coach, business owner, and quietly competitive human being who somehow went from college football to singing in a barbershop quartet to launching Cadence Physical Therapy. We talk about the injuries that shaped him, the moment he knew he wanted to be a physical therapi…
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Powersports, People, and Doing Cool Stuff: The Brandon Nash Story | In Between Sips | Episode 16
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39:20Brandon Nash of Nash Power Sports joins the show to share how he turned a childhood surrounded by jet skis and dirt bikes into a multi-location, multi-state dealership. We dive into the wild world of side-by-sides, the impact of COVID demand whiplash, and how his team had to relearn the art of selling after years of simply taking orders. Brandon al…
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Brian Samson on Coffee Culture, Entrepreneurship & Global Business CTUT - 41
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46:08By Ultimate Treat Team with Guest: Brian Samson
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Solving the Uptake Problem in Coffee Business Operations CTUT - 40
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10:37Episode Overview Episode: 40 Title: Solving the Uptake Problem in Coffee Business Operations Hosts: Kevin and Brian Key Topics Covered The Uptake Problem in Coffee Businesses Understanding why standard operating procedures fail in small coffee businesses Common barriers to implementation in startups The gap between knowing and doing in operational …
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Show Notes Chapter 1: Brewing Innovation Key Topics: Kickstarter coffee projects have collectively raised over $3.7 million FinalPress V2 spotlight: Mini plunger for in-cup brewing Raised nearly $1.5 million from 24,000+ backers Eliminates the need for bulky equipment Brian's café emergency story: How a simple hand plunger saved a busy lunch rush D…
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Brewing Balance with Monica (MJ) Mitchell: Coffee Rituals to Prevent Burnout for Women Entrepreneurs CTUT - 38
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26:42Guest: Monica Jeane (MJ) Mitchell Website: mjmitchell.com Specialty: Preventing burnout in women entrepreneurs through sustainable business practices Key Topics Discussed: 🌅 Morning Coffee Rituals MJ's daily routine: Dog walk → Coffee on back patio → Grounding before the chaos The power of calm before diving into business demands Creating sacred sp…
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From Parking Lot Deals to 85 Employees: The Marsupial Gear Journey | In Between Sips | Episode 14
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46:18In this episode of In Between Sips, we sit down with the founder of Marsupial Gear—a company that went from crude prototypes and parking lot “gear deals” to a 10-year-old manufacturing powerhouse with 85 employees. We dive into the untold parts of the journey: shadow bans, sewing facilities collapsing, wiring money to China for magnets (cause that …
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Coffee The Ultimate Treat - Episode: Bold Brews Vietnamese Coffee Hosts: Brian and Kevin Episode Overview: In this episode, Brian and Kevin dive into the bold, rich world of Vietnamese coffee, exploring what makes it so distinctive. From the unique blend of beans to the health benefits and mindful rituals, they unpack why Vietnamese coffee is more …
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Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff CTUT - 36
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37:51Title: Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff Episode Description: Join us in this enlightening episode as we sit down with Dr. Anna Sitkoff, a naturopathic physician and expert in medicinal mushrooms. Discover how mushrooms like Chaga and Lion's Mane can transform your daily coffee into a powerhouse of health benefits. Dr. Sit…
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Brewing Success: Coffee Shop Marketing Strategies with Ryan Caracciolo CTUTP - 35
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22:22Podcast Summary: “Coffee the Ultimate Treat Podcast” Host: Brian Guest: Ryan Caracciolo – Founder & President of Striventa Who is Ryan Caracciolo? Founder & President of Striventa, a business growth agency based in Arizona. Background in sales and marketing, with a passion for “craft” industries like coffee, barbecue, and whiskey. Launched Strivent…
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From Corporate Grind to Pest Control King: Ben’s Path to Freedom | In Between Sips | Episode 12
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47:51Ben didn’t start out as a “bug boss.” His career began in high-stress investment management—until the pull for freedom pushed him to build Arizona’s top pest control company. In this episode of In Between Sips: -Starting a business in your 30s and why you should go now -Building a company with your spouse (and surviving the “I quit” moments) -COVID…
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From Addiction to Authority: James' Journey Forged in Fire & Faith | In Between Sips | Episode 11
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1:25:04What happens when a man who's lost it all decides to rebuild—not with pride, but with purpose? In this gripping episode, James pulls no punches as he shares his real story: from running a nationally syndicated political radio show, to battling deep addiction, to becoming a leader at Century 21 and a deacon in the Anglican church. This is a mastercl…
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Optimising Your Coffee Business with CAAS CTUTP - 34
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11:28Essential Tools for Success with CAAS. One of the core elements of Coffee as a Service is providing entrepreneurs with the vital tools they need to succeed in the coffee industry. From state-of-the-art brewing equipment to customizable branding and marketing materials, CAAS equips businesses with everything they need to stand out in a crowded marke…
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Coffee and Creativity An Entrepreneur's Journey with Steven Puri CTUTP - 33
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28:16Guest: Steven Puri – Entrepreneur, former Hollywood executive, and founder of The Sukkah Company. Topics Covered: Growing up with two engineer parents and learning to code from his mother. Producing digital effects for Independence Day (Academy Award winner), Braveheart, True Lies, Seven, and more. Transitioning from effects production to senior ro…
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A Pharmacist, Pandemic and Nun Walk into an Apothecary at 3:33am... | In Between Sips | Episode 10
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1:03:42What do you get when you mix a pharmacist, a pandemic, an Android hack, a family-run deli, and a nun with a prescription? You get Tim. And you get a story that’ll leave you laughing, thinking—and maybe questioning everything you thought you knew about healthcare. In this powerful and unfiltered episode of In Between Sips, we sit down with Tim, a ph…
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Coffee Legends and the Rise of a Global Community CTUTP - 32
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10:38Myths, Monks, and the Global Spread of Coffee Unpack the legendary tale of Kaldi and his energetic goats, and how coffee’s appeal was first recognised on the Ethiopian plateau. Trace coffee’s journey from mystical discovery to daily ritual—its migration via Arabian monasteries, the creation of early coffee houses, and their role as 'Schools of the …
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Jellypod and the Future of Coffee Marketing CTUTP - 31
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9:02The emergence of Jellypod in the realm of coffee podcast marketing has sparked a new wave of innovation and efficiency in reaching consumers. By leveraging advanced AI technology, Jellypod can analyse listener data and preferences to tailor personalised marketing strategies for coffee brands looking to promote their products on podcasts. One of the…
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Catwalks, Coccyx, Chiropractic - The Adventures of Dr. Ryan Wilk
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1:06:19From late-night salsa bars above coffee shops to building one of the most trusted chiropractic practices in Arizona, Dr. Ryan Wilk sits down for a raw, hilarious, and heartfelt episode of In Between Sips. We dive into how shots hit at 37 (wellness shots to be specific), his journey from sports-loving student to adjusting newborns, and how a firm be…
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Kopi Luwak Unfiltered Civet Coffee For Entrepreneurs CTUTP - 30
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10:35Kopi Luwak: The World's Most Exclusive Coffee. Kopi Luwak is renowned as the world's most exclusive coffee, prized for its distinctive production process and unparalleled taste. This episode delves into the origins of Kopi Luwak, exploring its roots in Indonesia and the Philippines. Coffee lovers and entrepreneurs alike are drawn to this specialty …
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From Network Marketing to Morning Rituals John Solleder’s Journey Over Coffee CTUTP - 29
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37:46🎙️ Show Notes Episode Title: From Network Marketing to Morning Rituals: John Solleder’s Journey Over Coffee Podcast: Coffee The Ultimate Treat Podcast Host: Brian Baulch Guest: John Solleder Length: ~36 minutes Published: July 15, 2025 🔑 Episode Summary In this energising episode, Brian sits down with John Solleder, a veteran of the network marketi…
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From Tap Outs to Tapping Kegs: The Wild Life of Steven Eldridge
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53:17Bar builder. Beer scientist. MMA fighter. Steven Eldridge isn’t your average entrepreneur. He shares how he went from professional cage fights to fabricating his own bar in Phoenix, Arizona—and surviving a business partner so toxic, it nearly took everything down. This episode is a masterclass in risk, grit, and knowing when to walk away before it …
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Global Groundswell of Coffee Creativity Highlight standout Kickstarter coffee projects: Aritayaki Coffee Set (Japan), Coffee Joulies (USA), Nuttii x Timemore (Singapore) and Mokka to Go (Switzerland). Discuss what drives backers to support coffee innovation and the impact of surpassing funding goals. Kevin recalls the excitement when an Australian …
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TSA Said No to the Knife—He Said Yes to Building a Dental Empire | In Between Sips | Episode 5
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56:15From nearly missing takeoff after 9/11 with a butterfly knife (seriously) to putting a jaw back in place mid-procedure thanks to YouTube, Dr. Matthew Parker’s path to building three thriving dental clinics is anything but ordinary. In this episode of In Between Sips, we dive into the chaos and grit behind entrepreneurship in healthcare. We cover hi…
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Dog Meatballs, Disney on Ice, MAYDAY! Life on Tour with Dale Adams | In Between Sips | Episode 6
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48:33What do you get when you mix smashed guitars, international emergency landings, ice shows in Bangkok, and a career built on pure grit? You get Dale Adams — and one heck of an episode. In this wild ride of a conversation, Dale sits down to share how a small-town guy from “Belchertown” ended up managing global entertainment tours, working with KISS, …
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Cloudways and the Future of Online Coffee Businesses CTUTP - 27
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10:17Cloudways is a game-changer for coffee entrepreneurs looking to establish a strong online presence. With its high-performance hosting services, businesses can ensure that their websites load quickly and efficiently, providing customers with a seamless browsing experience. Additionally, the robust security protocols offered by Cloudways provide entr…
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Coffee Culture: Community, Change, and Entrepreneurship CTUTP - 26
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10:44☕️✨ Get ready to brew up some inspiration with "Coffee, the Ultimate Treat" – the podcast that takes your daily cup from morning ritual to a force for global change! Join hosts Kevin and Brian as they explore the heartwarming stories and transformative impact of coffee culture around the world. 🌍 **Key Highlights:** - **Community Catalyst**: Discov…
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Policy Genius & Cologne Dreams: Barry Swartz Smells Like a Good Deal | In Between Sips | Episodes 4
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59:03In this hilarious and heartfelt episode of In Between Sips, we sit down with Barry Swartz—Rotarian, West Valley’s go-to insurance guy, and former car salesman with a killer garage sale game. From shouting at college coaches and losing a scholarship, to launching his own agency and building deep client relationships (yes, even at bachelor parties), …
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☕️ Ready to transform your morning ritual? Dive into this week's episode of "Coffee, the Ultimate Treat" with hosts Kevin and Brian, where coffee becomes more than just a drink—it's a lifestyle. Join us as we explore how this beloved brew fuels our daily hustle and enhances our lives in unexpected ways! 🎙️ **Key Highlights:** - Discover why nearly …
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From Kegger King to CEO (With a Few Felonies in Between) | In Between Sips | Episode 3
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46:52Jason Inserra went from fake report cards and felony-level keggers… to CEO of a luxury recovery center. Along the way? Acid before the SATs, a Tiburon drug bust, 280 felony charges, a prison yard hustle, and enough chaos to fill three episodes (don’t worry, part two’s coming). This isn’t your typical redemption story. It’s raw, it’s hilarious, and …
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Coffee, Collaboration, and Community CTUTP - 24
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9:39☕️ Welcome to the Coffee, the Ultimate Treat podcast, where Kevin and Brian spill the beans on how coffee isn't just a drink—it's a catalyst for connection and innovation! Discover how the simple act of holding a warm mug can break down barriers and spark groundbreaking ideas. ✨ **Key Highlights**: 1. **The Coffee Catalyst**: Uncover how a coffee b…
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Coffee, Branding, and Podcasting Innovations CTUTP - 23
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11:06In this episode, Kevin and Brian delve into how coffee, branding, and podcasting intersect to foster meaningful connections with their audience. They discuss the power of storytelling, the efficiency of tools like Jellypod for repurposing content, and how coffee rituals enhance productivity and creativity. From personalised AI voices to global comm…
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Business School Skipped the Parrots and Camels—John Crow Didn’t. | In Between Sips | Episode 2
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56:16Business advice from a guy who bought a real estate HQ the same way most of us find a garage sale—saw a crooked sign, kicked off the mud, found a rock with a key under it, and said “Yeah, this feels right.” John Crow joins the show for a masterclass in doing business the old-school way: with integrity, grit, and apparently, livestock. (Camels. Ther…
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He Built this City on Rock and Blow - The Mike Loverde Story | In Between Sips | Episode 1
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56:29In the debut episode of In Between Sips, Ryan and Mike crack a cold brew and dive into the wild origin story of Family First Intervention—how it grew from one guy on a pool table phone line into the nation’s largest intervention company. They talk scaling through Google ads, dodging bad advice, calling out the BS in the treatment industry, and why …
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Building Connections and Sustainability in Coffee Entrepreneurship CTUTP - 22
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11:51The Art of Effective Networking Over Coffee Discuss how coffee meetings provide a unique opportunity for entrepreneurs to build meaningful connections while being time-efficient, emphasising the importance of clarifying meeting purposes. Share experiences from industry leaders on successful networking tactics, focusing on how concise meetings can l…
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Ristretto: History, Flavour, and Balance CTUTP - 21
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9:21The Birth of Ristretto Exploring the origin of ristretto coffee, tracing its development by Italian baristas in the early 20th century and its meaning of "restricted." Ristretto's method, which uses half the water of a traditional espresso, creates a rich, sweet flavour profile while minimising bitterness. Discussion on the evolution of ristretto i…
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Cryptocurrency Revolutionizing the Coffee Industry CTUTP - 20
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11:56Streamlining Coffee Transactions with Cryptocurrency Examine how cryptocurrencies can drastically reduce transaction fees compared to traditional methods (up to 3.5%) to near-zero, especially for international trade, as exemplified by El Salvador's coffee industry, which utilises Bitcoin. Discuss how blockchain enhances supply chain transparency an…
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AI Transforming Coffee: From Bean to Cup CTUTP - 19
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9:57AI Innovations in Coffee Production Explore how AI technologies are addressing climate change and labour shortages in coffee farming through real-time monitoring, predictive analytics, and disease detection with 97% accuracy, ultimately enhancing yields and ensuring superior bean quality. Discuss the transformative impact of automation, including A…
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Coffee The Ultimate Treat Podcast Trailer CTUTP - Trailer
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1:04Coffee The Ultimate Treat Podcast Trailer You will know you are part of a thriving community within 60 seconds, why to listen, why you will benefit as a listener, and why you will want to subscribe to Coffee The Ultimate Treat PodcastBy Ultimate Treat Team
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Blockchain Transforming Coffee Industry CTUTP - 18
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9:19Blockchain and the Coffee Revolution An overview of blockchain technology's vital role in enhancing transparency and accountability within the coffee supply chain. Insight into Moyee Coffee and bext360's collaborative blockchain platform, enabling stakeholders to access real-time data on sourcing and quality. Discussion of how blockchain mitigates …
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The Evolution of Marketing Tools for Entrepreneurs CTUTP - 17
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9:10The Evolution of Marketing Tools for Entrepreneurs Discuss how entrepreneurs manage various responsibilities using a case study of a café startup, highlighting the transition from disparate tools to an all-in-one marketing platform. Explain the impact of integrating platforms like systeme.io on reducing costs and simplifying business operations, wi…
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Caffeine Strategies for Productivity CTUTP - 16
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10:56Fuel for Focus Examine the science behind caffeine: Understanding how it stimulates the central nervous system and enhances cognitive functions, including concentration and memory retention. Explore the role of caffeine in decision-making: Discuss how caffeine helps maintain willpower and supports entrepreneurs in making significant choices under p…
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The Story of the Cortado Discover the cortado, a Spanish coffee drink that translates to "cut," referring to how steamed milk balances the espresso's intensity with a smooth texture. Highlight its unique preparation method: a straightforward blend of equal parts espresso and steamed milk, providing a quick and satisfying experience. Kevin describes…
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Piccolo Latte and Entrepreneurial Life CTUTP - 14
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9:45Piccolo Latte: The Entrepreneur’s Secret Weapon Overview of the piccolo latte, including its unique ristretto and steamed milk composition, and how it serves as an ideal drink for busy entrepreneurs. Discussion of the cognitive benefits of piccolo lattes, such as enhanced focus and memory retention crucial for decision-making. Exploration of the dr…
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Ristretto from Italy to Productivity Routines CTUTP - 13
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10:52Chapters (3) Chapter 1 The Journey of Ristretto: Origins and Evolution Chapter 2 Ristretto's Flavor Profile and Its Unique Appeal Chapter 3 Ristretto for Wellness and ProductivityBy Ultimate Treat Team
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Coffee Varieties, Health Insights, and Sustainable Innovations CTUTP - 12
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10:31Coffee Varieties and Their Distinct Characteristics Examine the four primary coffee varieties: Arabica, Robusta, Liberica, and Excelsa, emphasizing their distinct flavor profiles, such as Arabica's smooth sweetness with fruit notes and Robusta's bold bitterness with earthy undertones. Illuminate how each type pairs well with various brewing techniq…
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Sustainable Coffee and Ethical Innovation CTUTP - 11
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8:57Sustainable Coffee Production and Impact Explore the critical role of sustainable practices like agroforestry and organic farming in enhancing biodiversity, mitigating climate change, and improving the quality of coffee beans. Discuss shade-grown coffee from regions like Brazil's Cerrado Mineiro, illustrating how such methods foster unique flavours…
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Coffee Market Growth Sustainability and Tech Innovations CTUTP - 10
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8:05Trend Shifts in Coffee Examine the explosive growth of the organic coffee market, projected to reach USD 13.16 billion by 2030, driven by rising consumer awareness of health and sustainability. Highlight key players in the organic coffee sector and their strategies for market dominance, such as direct trade relationships with farmers that enhance p…
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Future of Coffee: Health, Cities, and Innovation CTUTP - 09
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10:02Future Consumer Trends in Coffee Analyze the emerging profile of the "smart consumer" by 2030, emphasizing their commitment to health, sustainability, and functional ingredients. Discuss the burgeoning market for specialized coffee blends, including adaptogens and probiotics, projected to reach USD 7.87 billion, reflecting a shift towards wellness-…
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CRM Success and Coffee Rituals for Entrepreneurs CTUTP - 08
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9:47Beyond the Brew: Harnessing CRM Tools for Business Growth Discuss the significance of CRM systems in managing customer relationships, highlighting how businesses can personalize service through data tracking for stronger customer connections. Explore the benefits of popular CRMs like Insightly and Zoho for entrepreneurs, emphasizing automation, eff…
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