Best Sandra Thomas Comenole Podcasts (2024)

1
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast 12:56

3M ago12:56

12:56

In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…

1
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast 8:32

4M ago8:32

8:32

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …

1
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

4M ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

1
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

4M ago23:07

23:07

In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

1
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

4M ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

1
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

5M ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

1
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast 9:17

5M ago9:17

9:17

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or…

1
Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast 3:23

5M ago3:23

3:23

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets or segments based on certain characteristics, preferences, behaviors, or needs shared by the individuals within each segment. The purpose of market segmentation is to better understand and address the diverse needs of different customer groups, all…

1
Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast 4:34

5M ago4:34

4:34

Sales channels, in the context of business and marketing, refer to the various avenues or methods through which a company distributes and sells its products or services to customers. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The …

1
Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast 29:47

5M ago29:47

29:47

Dual process theory provides invaluable insights into the interplay between reactive responses and deliberate decisions in both personal and business contexts. Understanding the dynamic interaction between System 1 and System 2 thinking allows individuals to navigate high-pressure situations with greater awareness and efficacy. By recognizing when …

1
Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast 9:39

5M ago9:39

9:39

In this episode, we delve into the intricate dynamics that shape how individuals perceive and derive pleasure from products over time. Hedonic adaptation, a process where the initial delight of a purchase diminishes with familiarity, poses a unique challenge for marketers seeking to sustain consumer joy beyond the point of sale. In this episode we …

1
Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

5M ago3:03

3:03

SEO is the practice of optimizing websites or online content to improve their visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to enhance the chances of a website or web page being found by users when they search for relevant keywords or phrases on search engines like Google, Bing, or Yahoo. 📎 Definition Min…

1
Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

5M ago3:24

3:24

Fixed costs are essential components of a business's cost structure that remain constant regardless of the level of production or sales. These costs do not vary with the quantity of goods or services produced and remain stable over a specific period. Examples of fixed costs include rent for facilities, salaries of permanent staff, insurance premium…

1
Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast 9:32

5M ago9:32

9:32

In this episode, we unravel the subtle but powerful cognitive bias that leads individuals to place greater value on immediate rewards while discounting the significance of delayed gratification. Temporal discounting poses a unique challenge for marketers seeking to orchestrate successful product launches, as consumers are inherently wired to priori…

1
Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

5M ago3:03

3:03

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketin…

1
Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 2:54

5M ago2:54

2:54

Left-digit pricing is a pricing strategy where the leftmost digit of a product's price is reduced by one unit, such as pricing an item at $9.99 instead of $10. This psychological pricing technique takes advantage of the way consumers perceive prices, as the reduction of that leftmost digit tends to make the price appear significantly lower, even if…

1
The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast 9:04

6M ago9:04

9:04

The Veblen Effect, with its roots in the desire for social distinction, has illuminated the complex interplay between consumer choices and societal signals of status. This episode has unraveled the mystique behind the allure of luxury, showcasing how the price tag of certain goods becomes a symbol of exclusivity and prestige. In the tapestry of beh…

1
Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:13

6M ago3:13

3:13

SMM is a digital marketing strategy that involves the use of social media platforms to promote products, services, or brands. The primary goal of SMM is to create and share content that engages and attracts the target audience, ultimately driving brand awareness, website traffic, and customer engagement. 📎 Definition Minute is a new subset of the B…

1
Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast 3:21

6M ago3:21

3:21

In business and marketing, pain points refer to specific problems or challenges that customers experience, causing discomfort or dissatisfaction. These pain points can range from inconveniences and frustrations to more significant obstacles that hinder a customer's ability to achieve their goals or desires. Identifying and understanding these pain …

1
Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast 11:21

6M ago11:21

11:21

In the realm of marketing, the 'Product' is not merely a tangible item; it embodies the essence of a brand's identity and the promise it extends to its consumers. Positioned as one of the fundamental elements in the 4Ps framework, the Product is the heart of a company's marketing strategy, embodying features, design, quality, and the solution it pr…

1
Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast 32:04

6M ago32:04

32:04

Welcome to a special episode of the "Behavioral Economics in Marketing Podcast," where we delve into the intriguing dynamics of iterative moves, Nash equilibrium, and breaking stalemates in high-stakes scenarios. Join us as we explore the intersection of game theory, psychology, and decision-making in various aspects of business and interpersonal r…

1
Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast 3:11

6M ago3:11

3:11

The principle of perceived value refers to the subjective assessment or judgment that a consumer makes about the worth or desirability of a product or service. Perceived value is not solely based on objective qualities or features of a product; instead, it involves the consumer's perception of the overall benefits, quality, and satisfaction derived…

1
Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast 3:51

6M ago3:51

3:51

Disruptive technologies are innovations that significantly alter the way industries or markets function, often replacing established products, services, or entire business models. These technologies introduce new and more efficient ways of doing things, challenging traditional approaches and reshaping the competitive landscape. Disruptive technolog…

1
The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast 7:47

6M ago7:47

7:47

In this episode, we delve into the fascinating realm of the Decoy Effect and its profound influence on consumer decision-making within your pricing structure. Imagine a scenario where a seemingly innocuous third option holds the key to steering customers towards your preferred choices. The Decoy Effect, a subtle yet powerful phenomenon in behaviora…

1
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast 2:33

6M ago2:33

2:33

The Intention-Action Gap is a social psychology and behavioral economics theory that describes the occurrence of when one’s values, attitudes or intentions do not correlate with their actions. It is the failure to convert intentions into action and behavior. In other words, it is the difference between what people say they will do and what people a…

1
Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast 4:25

6M ago4:25

4:25

Differentiation in business refers to the strategy of making a product or service unique and distinct from competitors in the eyes of customers. By highlighting unique features, benefits, or attributes, companies aim to create a competitive advantage that sets them apart in the market. This strategy involves offering something that is perceived as …

1
Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast 12:34

6M ago12:34

12:34

In a world where time is a precious commodity, consumer impatience has become a driving force shaping purchasing decisions. Drawing from the wisdom of the Christian Bible, Matthew 6:21 aptly reminds us, 'For where your treasure is, there your heart will be also.' This biblical insight resonates with the modern reality that how individuals allocate …

1
Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast 3:00

6M ago3:00

3:00

The paradox of choice is a concept in psychology and economics that suggests that having too many choices can lead to decision-making difficulties, dissatisfaction, and a sense of overwhelm for individuals. The idea is that while having choices is generally considered positive, an abundance of options can create negative consequences, making it cha…

1
Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

6M ago3:24

3:24

Dynamic pricing is a pricing strategy where the cost of a product or service fluctuates based on real-time market demand, supply, and other relevant factors. Unlike fixed pricing, which remains constant, dynamic pricing allows businesses to adjust prices dynamically in response to changing market conditions. This strategy is commonly used in indust…

1
Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast 11:21

6M ago11:21

11:21

In this episode we reveal the synergy of behavioral economics, marketing, and pricing strategy for business success. By weaving these threads into a strategic fabric, businesses can navigate the complexities of consumer behavior, optimize pricing, and chart a course for sustained success. Embrace the art of strategic pricing to elevate your busines…

1
REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast 4:03

7M ago4:03

4:03

In this episode, we are considering asymmetric information. The term asymmetric information describes when one party in an economic transaction possesses greater material knowledge than the other party. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a…

1
Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast 4:34

7M ago4:34

4:34

Channel marketing is the strategic approach that companies use to get their products into the hands of consumers through various intermediary businesses. Instead of selling directly to end-users, companies collaborate with middlemen such as retailers, wholesalers, and distributors to ensure their products are available in different locations. This …

1
Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast 8:39

7M ago8:39

8:39

The 4Ps of marketing are not static principles but dynamic elements shaped by the nuances of human behavior. From the psychological impact of pricing strategies to the subtle cues influencing purchasing decisions, our journey today has peeled back the layers of marketing's strategic core. As we navigate this evolving landscape, it's clear that embr…

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Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast 3:26

7M ago3:26

3:26

The principle of reciprocity is a social and psychological concept that describes the human tendency to respond to positive actions with positive actions, and negative actions with negative actions. In other words, individuals feel a sense of obligation to return favors, kindness, or positive gestures they have received from others. Reciprocity is …

1
Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing 8:05

7M ago8:05

8:05

Nash Equilibrium is a fundamental concept in game theory that captures a situation in which each participant's strategy is optimal given the strategies chosen by others. Coined after mathematician John Nash, this equilibrium represents a state where no player has an incentive to unilaterally change their strategy, as doing so would not result in a …

1
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing 5:16

7M ago5:16

5:16

Welcome back to Season 8 of our Behavioral Economics in Marketing podcast, where we unravel the intricate dance between consumer behavior and the marketing universe. This season, our spotlight is firmly fixed on the foundational pillars of marketing—the elusive 4Ps. Prepare to delve into the psychological intricacies behind Product, Price, Place, a…

1
Season 8 Announcement 1:44

7M ago1:44

1:44

🎙️ Exciting Announcement for February 1st! 🚀 Brace yourselves for an exhilarating journey into the world of marketing and behavioral economics! Starting February 1st, the Behavioral Economics in Marketing podcast is launching a brand-new season that will unravel the intricacies of consumer behavior, blending insights from psychology and marketing s…

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Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast 21:58

7M ago21:58

21:58

Welcome to a special episode dedicated to the art of perspective—a lens through which we interpret the world around us. In this brief but impactful journey, we'll delve into the intricacies of how our viewpoints shape our understanding of situations. Drawing inspiration from the fascinating realm of behavioral economics, we'll explore key concepts …

1
Season 8 Teaser 1:38

8M ago1:38

1:38

🎙️ **Get ready for a mind-bending journey! Season 8 of our Behavioral Economics in Marketing podcast, hosted by Sandra Thomas-Comenole, is launching on February 1! 🚀 Join us as we unravel the fascinating interplay between consumer behavior and the marketing universe. 🕵️‍♂️ This season, we're putting the spotlight on the cornerstone of marketing—the…

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Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast 21:47

8M ago21:47

21:47

Welcome to this special New Year's episode of the Behavioral Economics in Marketing podcast, where we embark on a unique exploration at the crossroads of personal and professional growth through the lens of game theory. In this episode, we draw inspiration from the historical narrative of the conquistador Hernan Cortes, examining how his strategic …

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Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 6:59

8M ago6:59

6:59

In the dynamic and competitive world of business, gamification offers entrepreneurs a powerful and versatile tool to connect with customers, engage employees, and drive brand success. By blending fun, motivation, and rewards, gamification can transform mundane tasks into thrilling experiences, turning customers into brand advocates and teams into h…

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Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast 11:59

8M ago11:59

11:59

Welcome to a special Christmas episode of the Behavioral Economics in Marketing podcast, where tinsel meets tactics, and the holiday spirit intersects with the science of consumer behavior. In the intricate dance of marketing, clarity reigns supreme. Just as in the world of dating, where miscommunication can derail connections, this special episode…

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Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 8:13

8M ago8:13

8:13

The IKEA effect is a powerful psychological phenomenon that entrepreneurs can leverage to transform the product development process into an interactive and emotionally fulfilling journey. By empowering customers through co-creation, DIY experiences, and iterative design, entrepreneurs can strengthen the emotional connection between customers and th…

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Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 6:49

9M ago6:49

6:49

The status quo bias can be a formidable obstacle on the path to entrepreneurship, clouding the vision and hindering the pursuit of innovative ideas. However, by challenging preconceived notions, embracing a growth mindset, surrounding oneself with visionaries, and creating a supportive environment for experimentation, aspiring entrepreneurs can avo…

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Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 9:21

9M ago9:21

9:21

The journey of entrepreneurship is a rewarding adventure filled with learning and growth. By leveraging the right resources, you can enhance your chances of success and overcome obstacles with confidence. Whether you're seeking knowledge, funding, mentorship, or guidance, the resources outlined in this episode can serve as a compass on your entrepr…

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Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 9:21

9M ago9:21

9:21

By integrating behavioral economics principles into your referral marketing strategy, you can elevate your business's growth and harness the power of human behavior. Leveraging social proof, reciprocity, nudging, scarcity, personalization, and gamification will make your referral program irresistible to customers. Remember, building strong relation…

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Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast 4:14

9M ago4:14

4:14

A business plan is a comprehensive written document that outlines the goals, strategies, operations, financial projections, and other important aspects of a business. It serves as a roadmap for the organization, providing a clear and structured outline of how the business will be conceived, developed, and operated. Business plans are typically used…

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The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 8:34

9M ago8:34

8:34

Leveraging scarcity is a proven technique to close sales and increase customer engagement. By creating a sense of urgency and exclusivity, you tap into customers' fear of missing out and drive them to take immediate action. However, it's essential to use scarcity ethically and honestly, ensuring that the limited availability is genuine and aligns w…

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Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast 3:23

9M ago3:23

3:23

Intellectual property (IP) refers to a category of legally recognized and protected assets that are the result of creative or intellectual effort. These assets are intangible in nature and can include a wide range of creations and innovations produced by individuals, businesses, or organizations. Intellectual property rights provide legal protectio…

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Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast 5:50

10M ago5:50

5:50

The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition. Season 7 - Behavioral Economics of Entrepreneurship In the world of entrepreneurship, success often hinges on understanding the …

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