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Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast
Manage episode 396881222 series 2803680
Content provided by Sandra Thomas-Comenole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandra Thomas-Comenole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to a special episode dedicated to the art of perspective—a lens through which we interpret the world around us. In this brief but impactful journey, we'll delve into the intricacies of how our viewpoints shape our understanding of situations. Drawing inspiration from the fascinating realm of behavioral economics, we'll explore key concepts that challenge the norm and prompt us to reconsider the familiar. Get ready to elevate your awareness as we unravel the mysteries of perspective in this uniquely insightful episode.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
186 episodes
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Manage episode 396881222 series 2803680
Content provided by Sandra Thomas-Comenole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandra Thomas-Comenole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to a special episode dedicated to the art of perspective—a lens through which we interpret the world around us. In this brief but impactful journey, we'll delve into the intricacies of how our viewpoints shape our understanding of situations. Drawing inspiration from the fascinating realm of behavioral economics, we'll explore key concepts that challenge the norm and prompt us to reconsider the familiar. Get ready to elevate your awareness as we unravel the mysteries of perspective in this uniquely insightful episode.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
186 episodes
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Similar to The Behavioral Economics in Marketing's Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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