show episodes
 
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit PracticeRocket.net.
 
Loading …
show series
 
In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing. In other words, what is your practice story? What are patients going to experience when they walk through your fr…
 
Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We take a close look at how Cause Marketing can: Build long-term relationships within your…
 
If you are thinking of buying, selling, or merging your practice then this episode is for you. Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice trans…
 
Most practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing) But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do …
 
Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he a…
 
Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into: The fact that you are NOT competing with dentist down the road, but with Disney World and t…
 
Strategic practice growth comes from understanding your current position and where you'd like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practice Common problems of most dent…
 
Who else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to…
 
What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes! **** About Devin Schumacher Devin Schumacher is …
 
With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more…
 
Does your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Market…
 
What role does Hygiene play in your practice? Do you feel like you are maximizing your hygiene potential? Do your hygienists have the tools, resources, and direction to improve case acceptance? Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice. With over 30 years of clin…
 
If you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now. Specifically, we break down: The unique benefits of a video message The …
 
***Part 2 Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team me…
 
Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren…
 
Have you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle? That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward). And what needs to be in this system?? Steve Brown j…
 
Do you have a true and tried system for managing your practice? Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.') That's exactly wher…
 
Why does the Apple iOS14 update have Google and Facebook all up in arms? Will this completely destroy Facebook Ads as we know it? Is this the end?? In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward. Tune in!…
 
How important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert. We got into all sorts of questions like... Purchase or lease office space? What are top mistakes that dentists ma…
 
We've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him. That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you. I'm joined by financial planning wizard, Eric Miller, co-owner of Econ…
 
Today I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen. Paul shares the many pitfalls of traditional in-house membership plans, such as: Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly different Renewal rates are …
 
Why is nobody commenting on my Facebook or Instagram posts? How come I'm not seeing any engagement? How do I get more people to follow me or like my page? Ahhh....social media. You know that you need to be on there but can't quite figure out. If you are looking for ways to ramp up your social media presence and really start building true engagement…
 
The holidays are here! What is your holiday marketing plan? Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season. A few key points that stuck out to me: Bridge the gap of isolation and connection with your patients 'Coffee Marketing' (you'll just have to listen) End of year benefits, …
 
It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column. In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward. Here's so…
 
Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients…
 
How effective are branded products? Are all those pens, hand sanitizer bottles, and calendars really working for you? That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties. Specifically, we dive into: Are branded products effective long-term? Do they stick around or simply get t…
 
Imagine if you were able to finally figure out the riddle of recall in your practice? If you could solve that mystery and start inactivating 30-40% of your inactive patients...patients that you've already invested time and money to acquire?? That's what today's episode is all about: Slaying the Recall Dragon. I'm joined by Cory Pinegar, CEO of Call…
 
When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager. (perfect timing since September is Office Manager Appreciation Month!) With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help …
 
In this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. Specifically, we look at: How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practices Removing friction fo…
 
Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in. Recently, Instagram has rolled out a few new features to help combat negative and bullying. In today's quick tip episode, we dive into what those …
 
More than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. Specifically, you'll discover: How empowering your team members will elevate your practice The common mistakes (and how to av…
 
In the first episode of Season 3, Death & All Her Friends walks through some cha-cha-changes to their hosting team and digs into the Wizarding World of Harry Potter for a discussion on The Marauders. Who were they? How did their lives and deaths affect Harry Potter? Who was the hottest Marauder? ALL very important questions are answered. Support th…
 
In today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others. What makes this process so effective is that it…
 
You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :) Alex Virden & Dr. Jordan Virden Menefee join me as we dive into... Current state of social media; what's going on right…
 
How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today's episode, we dive into: How to avoid the emotional roller coaster that can come with evaluating your marketing performance Why you are NOT necessarily your own patient when it comes to marketing Case study of a new client…
 
In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing. We discuss the WHY behind email marketing Why I believe it’s the marketing backbone of your practice I share the nuts and bolts of email marketing from email formatting and layout, to how to g…
 
Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region. Enter John Vuong, Founder and President of Local Search SEO. John and his company have dedicated the past decade 'cracking th…
 
Patients love, and tend to be more loyal to, practices whose values align with their own. (This is true with all industries) Cause marketing is a way to demonstrate your company values to patients in a way that, can be both meaningful as well as engaging. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique …
 
A lot of people are asking for and hoping for things to return back to normal. But the reality is that it simply won’t go back to normal. There will inevitably be a ‘new normal’ and the great thing about that is that possibilities in that space are completely endless. If you start planning now, you can begin to create something even bigger and bett…
 
Our goal with this podcast is to help practices increase their sense of direction, confidence and capability in their business. We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the future But does not mean that we have to shut down, and curl up at home, and do nothing Today we are go…
 
Have you ever had the thought of adding another practice? Of growing and expanding in order to serve more patients? Then you will love this episode. Vince Dilley, Founder and CEO of Platinum Dental, took a risk and acquired his first dental practice back in 2012. And despite many challenges and unexpected turns, he has now increased that number to …
 
The time has come. You have made the decision and you feel good about it. Years of effort, work, time, and money have been invested into building a thriving practice. And now it's time to sell. What do you do? How do you get started? What is the best way to sell in order to avoid as many fees as possible, capital gains and others? That's the topic …
 
In this episode, we first start with 2 reasons that most marketing sucks and why most businesses fail. From there, we dive into how to overcome those two problems via a time-tested solution: effective storytelling. People have used stories to connect with others and pass down information for thousands of years. In this episode, we teach you to use …
 
In today’s episode, I am talking with Mike Jeffs, the Director of Customer Marketing at Solution Reach, and we take a closer look at how to stand out from the rest of the competition. Mike shares 3 keys to setting your dental practice apart from everyone else that will help you not only to draw and retain patients, but also to attract top talent to…
 
And today we have a special guest on the show with us to talk about creating an incredible patient experience. Jen is a master at creating marketing programs and unforgettable customer experiences at high growth companies and today we dive into the following topics: The importance of an amazing patient experience and the effect it can have on your …
 
In this episode, we talk with Dr. Komal Patel who shares her experience growing and expanding her practices. Dr. Patel shares her 3 secrets for practice success: Setting Expectations Creating Systems Community Involvement Tune in for this great discussion!By Mark Thackeray
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login