Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, marketing your business, and learn more about Shopify. I’m your host, Sarah Jansel, a former 20 year corporate veteran and executive turned creative entrepreneur. Today I'm CEO of Jansel & Co where we help clients build, brand and grow awesome Shopify stores. My guests and I are excited to share some exclusive tips about how to start a business, grow a business, and feature so ...
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Ignite your influence. Burn your limitations. Spark your success. Females on Fire® is your new go-to podcast for all things business and personal growth. No fluff and no BS - just real, relatable founders and entrepreneurs sharing their tangible advice and action steps that helped them build profitable businesses, make massive impact while chasing their audacious dreams, and become the best version of themselves. Host, speaker, and coach Hayley Luckadoo also shares behind-the-scenes insights ...
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241: The Secret Fuel to Rapid Growth and Success (from a podcast with Lacy Wafer)
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Today's episode is a little bit different because it actually is my episode on another podcast! I sat down with my friend Lacy for an interview on her show, and the conversation was so good that I asked her if we could air it here too! Lacy and I chatted about Females on Fire has grown into a powerful platform for community and motivation, and we e…
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240: Stop Using This Phrase if You Want to be Happier
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FIRE FRIDAY - Our words matter so much, and sometimes we're actually saying things that can block us from the life that we want. For this Fire Friday episode, we're doing a little throwback to a phrase that I know I've struggled with saying. You may not even realize that you use it, but it's a phrase that can and will deprive you of gratitude, joy,…
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239: How to Build an Epic Community and Leverage Partnerships with Amanda Smith
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If you've been around for a minute, you've probably seen Amanda Smith at some of our virtual summits. She's the founder of the incredible Dallas Girl Gang community, and we finally got her on the podcast - perfect timing too, because today's episode is just a hint of what you'll hear from her and other panelists at next week's Females on Fire Confe…
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#123 - Maximize Your Exposure Getting Into Digital Gift Guides with Nora Wolf
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Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products. In this episode, you will learn: - Who are gift guides …
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#122 - Building a Strong Fashion Community Expert Tips with Meredith Dew
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When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s …
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#121 - Streamline Your Content Strategy: Tips from Lindsay Smith
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When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for you…
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#120 - Elevate Client Experience Legal & Operational Insights with Danielle Stead Blanton
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Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business. In thi…
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#119 - Brand Building Insights from an Experienced Publicist Allison Ullo
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PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn…
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#118 - Building Brand Devotion: Crafting a Cult-Like Following with Kerrie Fitzgerald
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Here’s the 6th episode of the “Best of the I Created That Podcast” series: If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster…
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#117 - Preparing for Holiday Shopping Season with The Social Snippet
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Here’s the 5th episode of the “Best of the I Created That Podcast” series: Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to …
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#116 - Mastering Holiday Shopping Pro Tips with Sarah Jansel
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Here’s the 4th episode of the “Best of the I Created That Podcast” series: The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners…
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238: Hot Take - You're Already Good Enough
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HOT TAKE - These are short little episodes to bring you my "Hot Take" on a strategy, tip, idea, or just something going on in the industry or the world. These fun bonus episodes that will drop every Monday. For this Hot Take I'm sharing a little reminder that I think we all need sometimes and how it just starts with you believing it. Want more fr…
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237: Be an Impacter, Not an Influencer (Rebroadcast)
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FIRE FRIDAY - We're rebroadcasting a Fire Friday episode from several years ago (episode 87) that we think is more important now than ever. I wrote an Instagram post back then about why you should be aiming to be an "impacter" not an "influencer" so this episode is diving deeper into that concept, what it means for you, and why it's so important if…
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236: Scaling Your Business to High Cash Months with Attraction Marketing with YourBizCoachDemi
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When you hear about attraction marketing, you may hear a lot about "manifesting" or "journaling about your goal" but that isn't actually what attraction marketing is. YourBizCoachDemi has mastered the real art behind attraction marketing and leveraged it to create wildly high cash months in her business, and has helped her clients do the same. For …
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#115 - Unlocking Your Potential Exploring Passion and Purpose with Diana Nguyen
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Here’s the 3rd episode of the “Best of the I Created That Podcast” series: From Finance Consultant to Fashion Designer and Entrepreneur, our guest made a bold transition to building her own fashion business and building women up with her incredible brand. I sat down with Diana Nguyen, Podcaster and CEO of Madison / Savile, an influential lifestyle …
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#114 - How to Build a Profitable Business in Shopify & Etsy with Taylor Smith
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Here’s the 2nd episode of the “Best of the I Created That Podcast” series: Ever wondered what the difference is between building a business on Shopify vs Etsy? Not sure where you should start or which platform is right for you? Well in this episode we talk about exactly that! I sat down with Taylor Smith, co-owner of Studio Sisters, to talk about h…
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#113 - Building a Strong and Lasting Brand with Lauren Hildebrand
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Here’s the 1st episode of the “Best of the I Created That Podcast” series: Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so i…
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#112 - Dancing into Franchising Success with Genevieve Weeks
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Get ready to meet Genevieve Weeks, the founder and CEO of Tutu School, a collection of more than 100 boutique ballet schools for young children throughout the US, Canada, and the UK. Join host, Sarah Jansel, as she dives into Genevieve's journey into franchising success and uncover the secrets behind building a thriving dance empire. Join the conve…
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#111 - Spring Cleaning Checklist: 4 Things You Should Tidy Up in Your Online Store with Sarah Jansel
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Have you been putting off giving your online store a good once-over? Maybe you’ve got a list of things you’d like to change. Now’s the time to start fresh! Spring cleaning isn’t just for your home; it’s a great opportunity to take stock of what’s happening in your online store and see where you can make improvements. Join us as Sarah Jansel, the ho…
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#110 - Unleashing Success Through Podcasting with Christine Santos
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Get ready for an enlightening conversation as we dive into the world of podcasting success with Christine Santos on the I Created That Podcast! Host, Sarah Jansel, had the pleasure of featuring Christine Santos, a seasoned business mentor with over 30 years of corporate expertise. Christine's journey is one of inspiration and innovation. From pione…
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#109 - Balancing Business and Hormones: Navigating Peri/Menopause with Kerri Hallman
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Get ready for an inspiring journey as we delve into the world of balancing business and hormones, navigating peri/menopause with ease. In this episode, Sarah Jansel interviews Kerri Hallman, the creator of the Balanced Bodies Program for women over 40. Join the conversation as we explore: Understanding peri/menopause and its impact on women The cha…
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#108 - E-Commerce Success on TikTok with Vanessa Alessi
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Dive into the dynamic world of TikTok marketing with our latest episode on the I Created That Podcast, featuring the insightful Vanessa Alessi, owner of Digital Artisan Agency. As a seasoned expert, Vanessa pairs product and service-based business owners with TikTok creators for influential campaigns that drive success. Join host Sarah Jansel as sh…
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#107 - Harmony and Handcrafted Luxury with Hayley Rose of Harborside Bath & Body
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Embark on a sensorial journey with host Sarah Jansel on the I Created That Podcast, as she engages in a delightful conversation with Hayley Rose, the visionary behind Harborside Bath & Body. After a remarkable 27-year career in corporate America, Hayley ventured into entrepreneurship, opening an organic Bath & Body store that stands out for its coa…
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#106 - Crafting Spiritful Narratives with Mara Smith of Inspiro Tequila
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Join host Sarah Jansel on the I Created That Podcast for an enthralling conversation with Mara Smith, the founder of Inspiro Tequila. From a seasoned attorney and corporate strategist to a passionate entrepreneur, Mara's journey is one of determination and vision. In this episode, Mara shares the experiences and inspirations that led her to establi…
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#105 - Empowering Holistic Transformations with Colette Brown
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Step into the world of holistic well-being with Colette Brown on the I Created That Podcast. Join host Sarah Jansel in a captivating conversation as Colette shares her inspiring journey from two decades of being unwell to embracing a lifestyle dedicated to wellness. As a personal wellness advocate, Colette is on a mission to facilitate radical tran…
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#104 - Creative Play: Redefining Screen-Free Adventures with Kailan Carr
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Join Sarah Jansel on the I Created That Podcast for an inspiring conversation with Kailan Carr, a former teacher with a passion for prioritizing playtime in the digital age. Kailan, the founder of Kailancarr.com, specializes in providing screen-free activities through printable resources, quiet book patterns, and page kits. With a master's in liter…
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#103 - Igniting Dreams and Community with Hayley Luckadoo
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Join host Sarah Jansel on the I Created That Podcast for an energizing conversation with Hayley Luckadoo, a dynamic marketing coach, motivational speaker, and the visionary founder of Females on Fire. Discover Hayley's audacious journey, from launching a hobby wedding planning business in her college apartment to creating a thriving multi-passionat…
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#102 - From Baking Bliss to Business Brilliance with Nicole Haney
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Embark on a captivating journey of transformation with Nicole Haney, a multifaceted entrepreneur, business coach, speaker, and podcaster. Join host Sarah Jansel on the I Created That Podcast as she delves into Nicole's inspiring narrative, exploring her evolution from corporate life to the owner of the beloved health food bakery, Boho Bars, and ult…
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#101 - Cultivating Growth: From Education to Garden Tools with Kaitlin Mitchell
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Join us on the latest episode of the I Created That Podcast as we sit down with Kaitlin Mitchell, the visionary Founder behind Rutabaga Education and Rutabaga Garden Tools. A former elementary school educator with a master's degree in Cross-Cultural Education, Kaitlin is on a mission to educate and create incredible experiences for kids and familie…
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#100 - Brand Revival: Navigating Reinvention in Marketing with Andrew Bryden
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Join us for a milestone 100th episode on the I Created That Podcast with host Sarah Jansel, featuring Andrew Bryden, a VP Marketing with a rich background in driving growth, product, brand, and customer profitability. With experience as a marketing consultant and contributions to esteemed organizations like Conestoga College, Sunlife Financial, Bla…
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#99 - Growing Your Brand on Faire with Moni Ainslie
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Embark on a journey of wholesale success with host Sarah Jansel on the I Created That Podcast, featuring episode 99 with Moni Ainslie, a Wholesale and Sales Funnel Expert, and Creative Director. Join Sarah and Moni as they delve into Moni's remarkable 13-year journey, beginning with her first product business, which she sold to over 100 stores. Dis…
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#98 - Weaving Stories: The Artistry of Anthony Hellman's One-of-a-Kind Rugs
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IImmerse yourself in the captivating world of bespoke art rugs with host Sarah Jansel on the I Created That Podcast. In episode 98, Sarah engages in a vibrant conversation with Toronto-based entrepreneur, local artist, and rebel, Anthony Hellman. With over 30 years of industry experience, Anthony stands out for creating one-of-a-kind art rugs that …
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#97 - Building a Life and Business You Love with Jessica Smith
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Follow the inspiring journey of Jessica Smith, a passionate entrepreneur dedicated to infusing JOY into homes through curated home decor and personalized gifts. During the episode, we dive into Jessica's story, exploring her transition from history teacher to a dreamer with two thriving businesses: JesSmith Designs and Script and Grain. Join the co…
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#96 - How Affiliate Marketing and PR Can Boost Your Business with Ronica Cleary
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Get ready for an enlightening conversation with Ronica Cleary, an award-winning publicist and Founder & CEO of Cleary Strategies, a full-service public relations agency. Ronica shares insights into the powerful synergy of affiliate marketing and PR in boosting business. Join us as we explore: Ronica's journey into PR and her passion for it The dyna…
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235: Hot Take - The #1 Type of Marketing You Need to Be Doing This Year
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HOT TAKE - These are short little episodes to bring you my "Hot Take" on a hack, strategy, tip, idea, or just something going on in the industry. These fun bonus episodes that will drop every Monday. For this Hot Take we're sharing the most important type of marketing you can leverage this year. Want more from Females on Fire? Grab your ticket to…
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#95 - Building a Curly Hair Empire with Chloe Homan
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Join us for an exciting conversation with Chloe Homan, the founder, creator, and CEO behind the curly hair empire! Chloe, the force behind Frizz & Frillzz and Curlfriend Collective, has inspired women worldwide to embrace their unique curls and personal style. In this episode, we explore: Chloe's curly hair journey and early inspirations Building a…
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234: Calling Your Shot + How Our Conference Came to Be
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FIRE FRIDAY - This is a really exciting episode because we're giving you a little behind the scenes insight. For this Fire Friday, we're sharing about how our Females on Fire Conference came to be and the absolutely wild story behind finding our conference venue and coming up with the theme and intention behind the event. Plus you'll get a little m…
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233: How to Grow with Shopify and Create a Product-based Revenue Stream with Sarah Jansel
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We talk a lot about service-based business and marketing on the show, but today is something a little bit different! The Shopify queen Sarah Jansel is joining us to talk about product-based businesses and how you can leverage the power of Shopify. Whether you want a full-time product-based business or are just looking to add some digital products t…
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HOT TAKE - These are short little episodes to bring you my "Hot Take" on a hack, strategy, tip, idea, or just something going on in the industry. These fun bonus episodes that will drop every Monday. For this Hot Take we're diving into the hot new "trend" and controversial topic of Master Resell Rights and whether or not this is something you shoul…
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#94 - Creating Healthy Habits in Life and Business with Zakariyyaa Lissade
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Join us for an empowering conversation on creating healthy habits in life and business with the incredible Zakariyyaa Lissade. Zakariyyaa, with nearly 9 years of experience in the healthcare field, is on a mission to help people become healthier and wealthier from the inside out. In this episode, we dive into: Zakariyyaa's background and mission Nv…
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FIRE FRIDAY - First Fire Friday of a new year, and while everyone is diving into goal setting masterclasses, vision board parties, revenue planning, and picking their word of the year, let's get into some real talk. For this Fire Friday episode, we're diving into a hard truth about your goal setting and habit building, and it's an important reminde…
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230: Marketing Trends Your Online Business Can't Ignore
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It's our first episode of the new year! With everyone setting new goals, picking their word of the year, and starting to think about their business plans for 2024, I'm going solo for this Wildfire Wednesday episode to add some things you should think about. For this episode, I'll dive into some marketing "trends" (really just some observations I've…
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#93 - 2024 Emerging Trends in Beauty, Health and Wellness with Julie Shen
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Discover the future of beauty, health, and wellness in 2024 with the brilliant Julie Shen, founder of Springstead. Julie, with over 15 years of experience incubating, developing, and launching new businesses, shares her insights and expertise. Join the conversation as we explore: Julie's background and her work with purpose-driven founders and orga…
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229: Hot Take - Community Gratitude and Tapping In
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HOT TAKE - These are short little episodes to bring you my "Hot Take" on a hack, strategy, tip, idea, or just something going on in the industry. These fun bonus episodes that will drop every Monday. For this Hot Take we're sharing how grateful we are for this community, and all teh ways you can tap in for the coming year! Want more from Females …
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#92 - Why Podcasting is Good for Your Business with Jessica Milanes
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Unlock the power of podcasting for your business with the insightful Jessica Milanes, the owner of Smart Podcast Solutions and a seasoned professional in the financial services industry. Join the conversation as we dive into: Jessica's journey from the financial services industry into the world of podcasting How Smart Podcast Solutions supports cli…
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228: An Exercise in Gratitude and Giving Yourself the Credit You Deserve
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FIRE FRIDAY - As we near the end of a year and the start of another, there's tons of stuff floating around about goal setting, vision boards, planning your business for next year, etc. and all of it is great, but I wanted to give you an episode that was a little different but equally important at the end of a year. So for this Fire Friday, I'm walk…
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227: How Breathwork Can Help You Come Back to Yourself with Amanda Clark
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From putting her dreams on a shelf because of a teen pregnancy to years of entrepreneurial pivoting, Amanda Clark fully understands what it's like to lose yourself. But she found herself again through breathwork and now she can't stop sharing its benefits with everyone. For this episode, Amanda is talking about why breathwork is so beneficial for b…
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226: Hot Take - Should Your Business Be Running Ads?
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HOT TAKE - These are short little episodes to bring you my "Hot Take" on a hack, strategy, tip, idea, or just something going on in the industry. These fun bonus episodes that will drop every Monday. For this Hot Take I'm sharing a few tips on how to know if your business is ready to run ads! Want more from Females on Fire? Grab your ticket to th…
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#91 - How to Think Like the C-Suite with Carlyn Bushman
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Get ready to explore how to think like the C-Suite with Carlyn Bushman, a former corporate executive, small business owner, and advocate for women-owned businesses. Join the conversation as we dive into: Carlyn's transition from corporate to entrepreneurship The decision to start her own business Bringing the C-suite mindset to small businesses The…
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225: Where You Are Not is Just as Important as Where You Are
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FIRE FRIDAY - We’re getting so close to a new year and everyone’s starting to think about where they want to put their time, energy, and dollars in the coming year for their business. For this Fire Friday, I want to share a concept from one of my favorite speeches ever (given by Matthew McConaughey) about how where you are not is just as important …
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