Scott Scully Jeff Winters Eric Watkins Podcasts

Quarterly vision meetings are key for setting clear goals and fostering team alignment. These sessions provide a transparent look into leadership's plans, celebrating team achievements and discussing future challenges. They energize the team, create a sense of ownership, and highlight growth opportunities. Learn how these meetings, akin to energeti…

Consistency is the bedrock of success in both business and personal endeavors. Establishing clear rules and unwaveringly enforcing them turns high standards into routine achievement. This disciplined approach guarantees that objectives are not just met but expected, driving team performance and transforming goals into concrete accomplishments. Disc…

In this episode, Eric and Jeff are joined by #GrowthGuest Jesse Ouellette. Jesse is the founder of Lead Magic, a software that reveals your anonymous website visitors, so you can convert them to customers. He also founded Agency Source, the #1 digital agency network that helps businesses instantly connect with digital agency partners. With his year…

Few can boast a career as illustrious as Deion Sanders. Yet, his transition from NFL superstar to Colorado coach was met with skepticism. Through sheer determination, preparation, and a deep-seated belief in his team's potential, Sanders orchestrated a remarkable turnaround. This episode explores how his philosophy of 'practice like it's a game' ca…

"If it doesn't have a logo, it doesn't count." Learn how we've created an actionable and unified strategy to crack open new industries and hit record breaking sales targets. By giving our mission a name, logo, and unique script, we've built a framework to make our goal not just a possibility, but a guarantee. Uncover how you can turn your sales quo…

Having values on paper means nothing unless you're willing to roll up your sleeves and live by them every day. Many companies invest in creating a strong mission statement and defining their core values but falter when it comes to actual implementation. We discuss our philosophy of being an "A Player" company — a culture that demands ambition, adap…

Master the art of sales with Allan Langer, the renowned author of 'The 7 Secrets to Selling More by Selling Less.' In this episode, Allan, who boasts nearly thirty years of experience, introduces Jeff and the audience to insights that will revolutionize their approach to sales. Join us as he delves deep into the intricacies of prospect behaviors, d…

In this episode, host Eric Watkins welcomes Sam Parker, a seasoned business veteran with over 25 years of experience and a wealth of insights on leadership and culture development. Sam is the co-author of the impactful book “212° The Extra Degree." His philosophy centers on the idea that the difference between 211 and 212 degrees, while seemingly s…

Join us in this exciting episode as Jeff welcomes David Dulany, the Founder & CEO of Tenbound, a leading Research and Advisory firm dedicated to B2B SaaS GTM Sales Development. With years of hands-on experience, shared through his podcast, social channels, website, and book "The Sales Development Framework," David's unique perspective has helped co…

It's time to upgrade your bonus structure. Employees should be bonused on their most crucial activity but their leading actions should determine how much of that bonus they take home. At the end of the day, while you should set up dashboards and progressive discipline tracks, incorporating bonus qualifiers based on both leading and lagging indicato…

Culture engagement events (team-building activities, outings, and fun events) significantly impact workplace culture and productivity. Despite their initial reluctance, the hosts reveal the undeniable benefits of hosting such events, as they foster cohesion, break down departmental silos, and create a positive work environment that encourages team …

Creating a mobility culture means enabling employees to play different roles and embrace changes. By offering employees various career paths and challenging them to learn and grow, you will create a more well-rounded and successful workforce. We know that change can be uncomfortable, but there are long-term advantages of your team members gaining d…

Start your own podcast... we dare you! Podcasts are a great way to reach a wider audience, get to know your customers better as you interview them, and position yourself as a thought leader in your industry. Also, hosting a podcast forces you to be intentional about your leadership and consistently follow the best practices you share. This will hel…

Lisa Gonzalez, an expert on processes and author of the book Process! How Discipline and Consistency Will Set You and Your Business Free, discusses the importance of documenting processes in businesses. She explains that processes are often overlooked or undervalued, but can provide a framework for success and allow companies to scale effectively. …

In this episode, we dive into the mindset of entrepreneurs and the constant pursuit of success. Our hosts reflect on the common belief that reaching a certain level of revenue or wealth will bring happiness, only to find that it's never enough. We explore the importance of enjoying the present moment, celebrating achievements, and avoiding the trap…

Dr. White has nearly 24 years in business as the Owner and President of Family Business Resources Inc and has delivered hundreds of keynote presentations. He specializes in leadership training, work-based relationships, team effectiveness, toxic workplaces, employee engagement, and employee recognition. In this episode, we focus on one of Dr. White…

Team members with negative attitudes are like a virus - it spreads quickly and can have a serious impact on your team's culture and morale. It's essential that you remain "stubborn" on not accepting negativity in your organization, and take steps to eliminate it immediately. This can be especially difficult when you discover a high performer is bei…

Chris Mursau is the President of Topgrading, a company that helps to build and maintain high performing teams through proven hiring, development, and promotion strategies. He has served as a consultant and teacher since 2001 and has conducted over 3,500 Topgrading assessments for internal and external candidates and helped hundreds of people achiev…

Discover the strategies and insights that our hosts have implemented to effectively manage their business finances and maintain sales and marketing efforts, even during economic downturns. We explore the concept of committing to spending a minimum percentage of revenue on marketing, sacrificing your own salary, and reducing your margins and how the…

Jeremey has over 25 years of diverse experience, ranging from semiconductor engineering to writing bestseller books such as “How to Deliver a TED Talk” and “Predictable Prospecting.” Currently, Jeremey is the EVP of Sales & CS Center of Excellence at Insight Partners, a global software investor. In this first installment of our Growth Guest series,…

Having a strong implementation process is essential for long-term client retention, which is why it's important to have a separate department or person in charge. There are many nuances and components to a successful onboarding process, including project management, setting expectations, communication, and more. Get our tips on setting these proces…

These days, it seems like everybody has a side hustle. It's the new way of life. As an employer, it can be worrisome to think your team members are taking on this additional work on top of their regular duties. Why not help create a side hustle for them that benefits your business? In this episode, we highlight the benefits of creating a side hustl…

Creating effective SOPs can be the difference between success and failure in a business. A great example of how SOPs can help ensure success is demonstrated through the case of Scott's mother's award winning lasagna recipe. Despite being an average cook himself, he is able to make this lasagna perfectly every time because there are exact step by st…

An employer brand is what differentiates one organization from another and is a major factor in attracting top talent. It’s important for organizations to work hard to ensure that their employer brand reflects what they have to offer. We dive into the methods of identifying your employer brand, the teams that should be involved, and the collateral …

At the workplace, best practices are essential for employees to grow and develop their skills. However, they are often forgotten or overlooked. In order to ensure growth and success, making best practices mandatory should be a priority. These meetings help your team stay on top of advancements and changes and improve each week as people practice an…

Finding the right manager for any organization can be a daunting task. Do you hire an experienced manager or promote from within? How do you know who is the right fit for the job? A study by Industrial and Labor Relations Review found that having a boss who can get the job done has the largest positive influence. In other words, having a manager th…

A study conducted by Bain & Company revealed that there is a 95% correlation between the decisions you make today and your financial results 12 months later. So how do you ensure that the decisions you make are the right ones? We believe that in order for any business to survive, it needs to be able to make sound decisions consistently. And we've d…

You need to treat your banker, lawyer, accountant, and insurance broker like a part of your extended team. They will act as an expanded advisory board that can help you in a pinch. It's tempting to partner with the banker you know or the IT provider with the best Google reviews or the lawyer with the lowest initial investment, but don't risk it. Sh…

Map meetings are an incredible tool that provide accountability, acknowledgement and direction to individual contributors and their supervisors. At its core, the map meeting involves major projects, activity measured and potential business issues. Major projects refer to the top five tasks that are most important and have the highest impact on achi…

When people feel like they belong, they are more motivated and productive. Offering your team members branded gear is a powerful tool for fostering a sense of pride and team spirit among your employees. It also helps create conversations that can attract new customers and team members. Just think about how serious your high school football coach wa…

A positive company culture is the key to long-term sustained success. It helps teams feel valued and motivated, which in turn leads to greater engagement and productivity. Learn how we've built an award-winning culture that helps attract and retain team members. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your …

Recent studies have found that the average manager spends three hours a day on interruptions or activities that are not the most important for their organization. This is why we developed the playbook for managers – a simple system that helps busy professionals optimize their time and make the most out of every day. Follow us on LinkedIn Connect wi…

As business owners, we understand the importance of awards and recognition for our businesses. This type of recognition is an effective way to boost morale, attract new talent, create free publicity and help differentiate yourself from your competitors. But did you know that winning awards can actually result in a 63% increase in income and a 39% i…

Running a small business is no small feat. It's easy to get caught up in the day-to-day operations and lose sight of the bigger picture, but that's not how successful businesses are run. To experience true growth and success, small businesses must operate with vigor, as if they were a large public business. This means more than just hitting revenue…

Sharing customer success stories is one of the most effective tools to grow your business. Not only will it give you an edge with prospective customers, but it will also help retain existing customers and empower your employees. Find out how you can implement this in your business in this episode. Follow us on LinkedIn Connect with Scott Connect wi…

Dive into the world of customer referrals and how they can be a powerful tool for growing your business. We'll discuss the importance of building relationships with your customers and how satisfied customers can become your greatest advocates. We'll also explore the benefits of customer referrals for your team, including improved morale and increas…

Your team members need to know what success looks like every single day. What are the activities / standards that need to be met every day to WIN that day. We’ve tried all kinds of different ways to do this but the one that worked the best is what we call the A-Player Score. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Er…

Quality KPIs should be a top priority for every business. It's not just about measuring the success of your products or services; quality KPIs also provide insight into how well your team is performing, whether your processes are efficient, and how effective your strategies are. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect wit…

In this episode we discuss the key elements needed to create your own growth formula, and how to measure progress so you can make any necessary adjustments. We also discuss why having a business growth formula is a must for any business looking to succeed. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your busine…

Businesses are either growing or dying right now. It's time to get back into the weeds of your business to ensure you're not one of the casualties. Staying connected can help you make better decisions, maintain healthy relationships with customers and vendors, improve customer service, and ultimately, stay relevant and ahead of the competition. Fol…

We explore the benefits of having high expectations for your team and how it can help drive a culture of excellence and accountability. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your business with Abstrakt Email us Thanks for listening!By Scott Scully, Jeff Winters, Eric Watkins

In this episode, we discuss the importance of building a company culture with strong recognition practices like specific achievement shout outs and celebrations which increases engagement and boosts morale. Recognition should be given to employees for their hard work and achievements as well as their loyalty and dedication. Follow us on LinkedIn Co…

A lot of time, work and effort goes into making your annual budget, but there's a simple formula you should follow to set some baseline goals. Listen as our hosts break down the equation and learn more about budgeting principals like board, target, and stretch goal setting in this week's episode. Access our annual budgeting worksheet here: https://…

Only 3% of B2B sales occur during the first meeting, so it's critical that your discovery call helps you move to the next phase of the customer journey. Learn more about how to hold the perfect call: what you should discuss, what topics you should avoid, and how to schedule a follow up. Follow us on LinkedIn Connect with Scott Connect with Jeff Con…

"The Great Resignation" has forced companies to take a harder look at their employee retention. One simple way to motivate and meet the needs of your team is to ensure you are regularly recognizing their efforts. We discuss how to correlate employee behavior to the company mission, making sure even forced recognition is genuine, and all the differe…

Chris Gooding, President of Abstrakt Cloud Solutions, enjoyed working with Salesforce for Abstrakt Marketing Group so much that he decided to start his own business around the product. In this episode, we dive into why Salesforce is the leading CRM, what goes into a successful implementation, and what the future might hold for the company. Find out…

In honor of our team being awarded the Brandon Hall Group Silver award for excellence in the New Hire Onboarding, our hosts are diving into what goes into creating an effective onboarding and ongoing training program. This includes ensuring there's no such thing as tribal knowledge, offering training above people's current positions, and tying resu…

There’s a huge misconception that the most important skill to master in sales is overcoming objections. In this episode, Steve discussed why you shouldn’t overcome objections but use them as an opportunity to inform and reeducate a prospect or customer instead. Don’t miss out on the six basic concepts that can elevate you from a salesperson to a co…

With all of the different ways you market your business, it's easy to complicate your sales and marketing. When it comes down to it, the best way to sell your business is to focus all of your messaging around the problem you solve. In this episode, we cover how to make your product a must-have, the do's and dont's of selling around a problem, and m…

Jason Bay has grown from selling house painting services door to door to managing outbound call centers, and now is the Founder & CEO of Outbound Squad™, a coaching program that has helped hundreds of sales reps master cold outreach. We dive into how to send the perfect cold email, what simple steps Jason believes reps can implement to improve thei…