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Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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Question You May Be Asking: How do I attract my ideal customers online? How do I build a strong online brand? How do I increase organic traffic to my website? How do I establish authority in my industry online? Matthew Bertram and expert guests will guide you in transforming your business into a online powerhouse. Go from relying on referrals or direct sales to a business that has customers banging down their doors to work with you! Learn the secrets of inbound marketing using thought leader ...
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Get ready for an exhilarating experience as The 1Off brings to you an exceptional lineup of special guests from all corners of the nation, eager to share their valuable insights, indispensable advice, and cutting-edge expert opinions! This is your golden opportunity to learn precisely what businesses and entrepreneurs like yourself should be focusing on to skyrocket your venture to unimaginable heights. Join us in this electrifying journey as we dive deep into the world of innovative strateg ...
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In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective! We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach…
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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…
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Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…
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In today’s episode, we’re chatting with Tiffany Slowinski, a seasoned entrepreneur and co-owner of two successful franchises. Tiffany runs Team Spark Advisors, where she helps businesses find, keep, and empower top talent using the Culture Index. We cover a lot of ground in this conversation—Tiffany talks about the huge financial impact of having t…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
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Wondering how the integration of Local Services Ads on the iOS version of Google Maps impacts your advertising strategy? Learn about the pros and cons of bundling Maps and Search ads, and discover how this ad placement change might affect your advertising budget. Uncover whether automatic ad creation with existing data can enhance ad effectiveness …
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…
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Want to improve your Google Ads conversion rates? In this episode of the 1SEO Podcast, we explore practical ways to increase your Google Ads conversion rates. Join us to learn effective methods for tracking conversions in your campaigns, so you have the right data to make improvements. Find out how refining your keyword lists can attract more relev…
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Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…
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🎙️ Welcome to the 1SEO Podcast! 🎙️ In this episode, we are excited to have Karen Gross, a creative entrepreneur, singer, speaker, emcee, and founder of She Rocked It, as our guest. Join us as we explore Karen's journey of blending music and strategic communications and how it led her to create She Rocked It, a platform celebrating and empowering wo…
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Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for m…
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Unpacking the Google Data Leak: Fact or Fiction? Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak auth…
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Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast S…
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Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, …
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…
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Join us on the latest episode of the 1SEO Podcast with host CJ Bachmann as we welcome Carolyn Pachas, a digital marketing specialist with extensive experience in sales, marketing, real estate, and resource development. Carolyn shares her invaluable insights on crucial topics like: ✅ The importance of understanding social media algorithms and their …
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“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second book on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with…
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In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gap…
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In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. ⚡ Free…
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In this exclusive interview, we sit down with Cheldin Barlatt Rumer, the dynamic CEO and Executive Producer of THIS IS IT NETWORK™, a groundbreaking global female, minority-owned digital streaming platform. Join us as Cheldin shares her inspiring journey, the motivation behind creating THIS IS IT NETWORK™, and invaluable insights on personal brandi…
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Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated. He shared stories of how he 5x companies as well as the secret weapons in B2B selling. We discuss practical tips for finding the right business …
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…
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This mini-episode talks about recent changes to our podcast. ⚡ Free Workshop + Bonus ⚡ How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads Rank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Fr…
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Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to hav…
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Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, o…
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In this inspiring episode of the 1SEO Podcast, we sit down with Joe Stanley, the passionate owner of Nameless Prints based in Bristol, PA. Joe takes us on a journey through his creative process, sharing insights into how he brings his unique artistic vision to life, sometimes solo and often through collaborations with other talented artists. We del…
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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In this week's episode, we dive deep into the world of legal digital marketing, highlighting the incredible success story of The Law Offices of Darwin F. Johnson. Discover how they turned challenges into triumphs with the help of 1SEO Digital Agency, overcoming click fraud and weak campaigns to achieve phenomenal growth. Key Highlights: 903% Return…
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Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but…
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Join CJ and Dawn as they examine the critical aspects of employee engagement and the role of relationships in fostering a positive work environment. In this episode, they discuss the challenges of maintaining effective communication in virtual or email-based settings and the importance of trust, open communication, and conflict management. CJ and D…
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In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting …
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand. You’ll learn that it’s not the act of rebranding but the management of the rebranding that rea…
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In this episode of the 1SEO Podcast, we reveal how strategic integration of fun and engaging video content can dramatically transform a business's brand perception and reach. We explore a real-life case study where Radiant Plumbing, with the help of 1SEO Digital Agency, achieved remarkable results: 719 search and display conversions, 22 contact for…
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"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option? In this episode, we explore the plus and minus of going back into the physical office.…
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In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, whi…
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Welcome to a new episode of the 1SEO Podcast, where we dive deep into the complexities of Google Ads and uncover potential pitfalls that could be hindering your success. In this episode, we explore three critical areas that every marketer needs to scrutinize to boost their Google Ads ROI. 🔍 Segment 1: Keyword Strategy Focus We start by examining th…
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Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget. Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives tha…
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First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user exper…
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Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today. Matty will share his in…
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