Best Shift by In The Pocket Podcasts (2024)

1
🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 3:37

3d ago3:37

3:37

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive no…

1
Your Pocket Guide Just Got Smarter: AI Meets Google Maps 3:28

3d ago3:28

3:28

Imagine asking Google Maps for the quirkiest bookstores in Seattle or the most romantic live music spots nearby. With large language models (LLMs) in play, Google Maps now understands complex, natural language questions, offering personalized search results that feel like having a local guide in your pocket. Generative AI isn't just about finding c…

1
What’s really happening at NVIDIA? 4:15

7d ago4:15

4:15

If you had invested just $500 in Nvidia's IPO back in 1999, you'd be sitting on over $32 million today! That's right, Jim Carter dives into the jaw-dropping story of Nvidia's meteoric rise in this episode of The Prompt. Nvidia, the tech giant at the forefront of the AI revolution, has been powering everything from gaming consoles to self-driving ca…

1
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 2:20

10d ago2:20

2:20

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-bas…

1
💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 2:15

16d ago2:15

2:15

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into …

1
Bara AI Will Change Podcasting Forever 4:16

17d ago4:16

4:16

Jim Carter is back with exciting news on The Prompt, unveiling his latest venture, Bara AI – his newest AI startup set to change the game for podcasting. If you've ever felt bogged down by the nitty-gritty of podcast production, Jim's got the answer. Bara AI is like having your very own team of AI experts, ready to tackle everything from research t…

1
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45

22d ago2:45

2:45

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show not…

1
How LLMs Are Shaping Today's Writing 3:41

1M ago3:41

3:41

Imagine staring at a blank page, overwhelmed by the sheer volume of information you need to include. We've all been there, right? Well, LLMs have made getting stuck is a thing of the past. In this episode of The Prompt, Jim Carter dives into the transformative world of Large Language Models (LLMs) and how they're revolutionizing the way we write. J…

1
How JPMorgan's $2 BILLION AI Overhaul is CHANGING Banking Forever 4:09

1M ago4:09

4:09

"The potential impact of generative AI is comparable to electricity, the printing press, and the internet." That's straight from JPMorgan Chase's CEO Jamie Dimon and the level of transformation we're talking about in this episode of The Prompt with Jim Carter. So, buckle up because we're diving into how AI is revolutionizing the banking world. Imag…

1
How OpenAI's O1 is Outsmarting Experts 4:05

2M ago4:05

4:05

"Imagine an AI that can help healthcare researchers annotate cell sequencing data or physicists generate complicated mathematical formulas. The possibilities are endless." OpenAI's new o1 model is outperforming humans in coding, chemistry, and mathematics. You heard it right. In this episode of "The Prompt," Jim Carter dives into the groundbreaking…

1
💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35

2M ago30:35

30:35

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the develo…

1
Can AI Chatbots Create False Memories? 4:46

2M ago4:46

4:46

AI chatbots can induce false memories. That’s the jaw-dropping revelation Jim Carter dives into on this episode of "The Prompt." Jim shares a groundbreaking study by MIT and the University of California, Irvine, which found that AI-powered chatbots can create false memories in users. Imagine witnessing a crime and then being misled by a chatbot int…

1
Free Speech or CHAOS? What Grok 2 Does for the AI Industry. 4:02

2M ago4:02

4:02

Is Grok 2.0, the newest version from Elon Musk's AI company xAI, UNHINGED? We're about to find out. This new version of their chatbot includes an image generation feature, which doesn't sound like a big deal, right? The problem is that it has almost no restrictions or content moderation. Unlike OpenAI's DALL-E or Google's Gemini, which have strict …

1
CMD + C: How Kareen Walsh and I built a CLONE of herself 41:20

3M ago41:20

41:20

In this special episode, Jim Carter talks with Kareen Walsh about the launch of her AI-based chat app, Hey Kareen. They explore how AI can replicate human expertise to scale personal impact and efficiency. Jim emphasizes the transformative potential of AI, likening it to the impact of the personal computer. He notes two main reactions to AI: fear a…

1
🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 28:36

3M ago28:36

28:36

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster ite…

1
AI That Can THINK Like Humans & Crack MILITARY Grade Encryption? 7:24

3M ago7:24

7:24

"Q* is already challenging our perceptions of what AI can do. It's not about replacing human thinking, but augmenting it, creating new possibilities for collaboration between humans and AI." Welcome back to The Prompt with Jim Carter! Today, Jim dives into the enigmatic world of Project Strawberry, also known as Q*, which some are saying might be t…

1
How SearchGPT is SHAKING UP a $237 Billion Market 3:52

3M ago3:52

3:52

"As an SEO expert with over a decade of experience, I've seen the industry evolve time and time again. But this shift towards AI-powered search feels different." In this episode of "The Prompt," Jim Carter dives deep into the revolutionary new AI-powered search engine from OpenAI that's got everyone talking. Forget scrolling through endless pages o…

1
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 8:28

3M ago8:28

8:28

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge me…

1
Have We Hit the PEAK of AI? This OpenAI release is a clue. 4:07

3M ago4:07

4:07

"Inside the labs, we have these capable models and they're not that far ahead from what the public has access to for free." Boom! That’s a direct quote from Mira Murati, CTO of OpenAI, and it sets the stage for this episode of The Prompt. Jim Carter covers the release of GPT-4o-mini, a smaller, faster, and way cheaper version of the flagship GPT-4o…

1
How AI Vision Helped My Neighbor's Dog IRL 9:20

4M ago9:20

9:20

Can AI help find a lost dog's family? In this episode of "The Prompt," Jim Carter talks about a real-life adventure where AI came to the rescue. Picture this: Jim’s morning walk with his dog Mocha turns into a mission to reunite a lost fluffy gray dog with its owner. But instead of using the archaic methods available, Jim turned to AI to identify t…

1
ChatGPT, Gemini, Claude or Perplexity? Here's what you should use. 4:47

4M ago4:47

4:47

ChatGPT, Gemini, Claude, or Perplexity? Which AI should you be using? This is the burning question Jim Carter tackles in this episode of The Prompt. With AI evolving faster than ever, Jim dives into the unique strengths of these four leading language models, giving you the lowdown on which one might be your new go-to tool. First up, ChatGPT. It's n…

1
🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 28:26

4M ago28:26

28:26

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss t…

1
🚀How to 10x your creative production: webinar with Poolday.ai 🛰 49:08

4M ago49:08

49:08

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller com…

1
Why I Turned OFF the Internet for a Week - And You Should Too 9:36

4M ago9:36

9:36

Jim just returned from a week-long cruise to Mexico with his family, where he did the unthinkable: he disconnected from the internet. No emails, no social media, no work. And guess what? It was life-giving. Jim takes us through his journey of digital detox, sharing how he prepared for the trip by turning off notifications, reorganizing his phone, a…

1
🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳 10:25

4M ago10:25

10:25

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …

1
The UNEXPECTED Gift That Saved My Business & Sanity 4:34

4M ago4:34

4:34

Grace is not earned or deserved, but rather, the freely given love of God. Boom! That's the mic drop moment Jim Carter shares in this heartfelt episode of The Prompt. Jim takes us on a journey through his transformative year, celebrating the one-year anniversary of his weekly AI newsletter. But this episode is more than just a milestone; it's a dee…

1
🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51

5M ago4:51

4:51

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…

1
How to Future Proof Your Career in the Age of AI (The Brutal Truth) 3:53

5M ago3:53

3:53

"Are we creating more value than tech can replace?" That's the burning question Jim Carter tackles in this episode of The Prompt. Buckle up, because we're diving headfirst into the hotly debated topic of AI and job replacement. Jim kicks things off with a jaw-dropping example: a tech company slashed its content marketing team from 60 writers and ed…

1
🐈Strategies for competitive analysis of creatives 🦋 5:00

5M ago5:00

5:00

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition…

1
Tech, Money & AI Legacy with Mel Abraham 45:20

5M ago45:20

45:20

"Your financial future got dumped in your lap." That's how Jim kicks off this episode with financial expert Mel Abraham. If you’ve ever felt overwhelmed by managing your money, this episode is your new best friend. Jim and Mel dive deep into the world of personal finance, but don't worry—this isn't your typical snooze-fest financial talk. Mel’s new…

1
Apple AI: Your Ultimate Personal Assistant 4:57

5M ago4:57

4:57

Today, we're talking about the latest buzz in the tech world: Apple's personalized AI. This technology is designed to simplify tasks and enable seamless actions across apps, all while keeping your privacy and data control front and center. Apple Intelligence: The Future of AI Apple's new AI can generate images, summarize text, and create custom emo…

1
💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27

5M ago3:27

3:27

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShi…

1
Become the Most Interesting Person in the Room 5:22

5M ago5:22

5:22

This time on The Prompt, Jim Carter becomes the most interesting person in the room at a networking event... all by leveraging this one thing? Listen in as Jim shares a fascinating story about how AI helped him stand out and make a lasting impression — one that will likely bring in clients and connections for years to come. 🔍 Key takeaways from the…

1
How Meta’s algo allocates spend to different ads in an ad set 4:59

5M ago4:59

4:59

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.c…

1
🌐The perils of asset stuffing and what to do about it 📱 4:45

5M ago4:45

4:45

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acq…

1
How AI-driven Personalized Marketing is Making My Next App INCREDIBLE 6:34

5M ago6:34

6:34

In this episode of The Prompt, host Jim Carter III shares three groundbreaking ways in which he is leveraging AI to create strategies and tools for his business and clients. Jim provides insights into how AI can be used to develop confidence in user data, classify users intelligently, and create content from user data. He emphasizes the potential o…

1
✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯 4:09

6M ago4:09

4:09

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

1
Did Google just destroy SEO as we know it? 3:54

6M ago3:54

3:54

In this episode of The Prompt, Jim Carter III talks about a major shift that's taking place in the world of SEO following a game-changing update from Google. With a focus on the impact of AI-generated search results, Jim explains the implications for businesses and marketers, offering insights into the evolving landscape of SEO. From the rise of AI…

1
AI That Can Read, See, and Hear: Meet GPT-4o 5:29

6M ago5:29

5:29

The language model revolutionizing AI communication is here, and OpenAI is democratizing it by making it accessible to millions. Meet GPT-4o. In this episode, you'll learn how OpenAI's latest release, GPT-4o, takes natural language AI to a whole new level, handling text, voice, and visual input across over 50 languages. Jim shares some of the ways …

1
⚓ Hooks are your video’s activation metrics 🎣 5:09

6M ago5:09

5:09

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

1
📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽 5:01

6M ago5:01

5:01

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShip…

1
How I'm Building a Podcast Network for Less than $1 a Day 4:07

6M ago4:07

4:07

In this episode of "The Prompt," host Jim Carter III shares an exciting project update about building a 100% automated AI-driven podcast media network. He explains how he created a hyperlocal weather forecast podcast network for 18 major cities worldwide, all at a cost of less than a dollar a day. By leveraging AI and creativity, he has proven the …

1
How Meta Is Putting AI In Your Hands 4:07

6M ago4:07

4:07

Meta's latest move to democratize access to advanced AI technology through a powerful chatbot across social channels has the potential to revolutionize the everyday social media experience for billions of users. In this episode, I explore the impact of this historic development and discuss its implications for the future of AI. You'll learn about: …

1
💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor ... 53:39

6M ago53:39

53:39

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGH…

1
AI & Airchat - The new social network everyone is TALKING about 5:46

7M ago5:46

5:46

What is Airchat? I share my take on thisunique blend of audio communication like Clubhouse meets Twitter, with a twist. What sets it apart is that it solely relies on spoken communication — no text input allowed. I discuss how the platform leverages AI to transcribe spoken words in real-time, making content more accessible and engaging. Join me as …

1
📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎 26:54

7M ago26:54

26:54

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …

1
How Elon Musk keeps PUSHING the AI game 5:31

7M ago5:31

5:31

Elon did it again.. this time, by open-sourcing his latest AI companies flagship Large Language Model, Grok. In this episode, we look at this topic in detail.. it's something that's been shaking up the tech world and if you're as fascinated by AI as I am, you won't want to miss this one. In this episode, here are some key takeaways that you can exp…

1
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞 17:33

7M ago17:33

17:33

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding …

1
3 AI Strategies to Crush The Year and Give You The Edge 7:23

7M ago7:23

7:23

Are you making the most of AI in your business this year? With the arrival of April, we're diving into Q2 of 2024, a time for reflection, progress, and new strategies. In this episode of The Prompt, Jim Carter III discusses three powerful ways to leverage AI and make a real impact in your business, even if you haven't made a single change in Q1. Ke…

1
❓A Q&A about the dynamics driving Applovin performance 💲 7:50

7M ago7:50

7:50

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/…

Podcasts Worth a Listen

Shift By In The Pocket Podcasts

Podcasts Worth a Listen

Quick Reference Guide