Best Shinah Chang Podcasts (2024)

1
Making way for something new 18:20

2M ago18:20

18:20

I’m taking a little break from the Podcast and here’s why… “This is the scariest thing I’ve ever done and I’m terrified.” - Shinah FIRST: Crooked Calligraphy is NOT going anywhere In fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024. ✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can lev…

1
How to Start a Calligraphy Business (Getting Customers) 37:26

2M ago37:26

37:26

Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing! There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously ke…

1
How to Start a Calligraphy Business (Legal & Financial Setup) 37:29

2M ago37:29

37:29

I’m de-mystifying the legal & financial steps to officially setup your calligraphy or art business. “I promise, by the end of this episode, this stuff will feel less overwhelming and more DOABLE.” - Shinah If you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re gettin…

1
13 Things You Didn't Know About Me 21:08

3M ago21:08

21:08

Betcha didn’t know I was a huge fantasy nerd🤓… and other (maybe) interesting facts In today’s light-hearted episode, I share 13 things you probably didn’t know about me! Including: The 21 countries I’ve traveled to The martial arts black belt I never use… What I do in my 40s that I would NEVER DARE to do in my 20s Hopefully you feel like you know m…

1
How to Make Failure Less Scary 23:44

3M ago23:44

23:44

What could you accomplish if you no longer feared failure? "I’m more open than ever to feeling it ALL… success, disappointment, shame, and extraordinary gratitude." - Shinah If you go after something brave and a little unusual… you WILL face failure and disappointment. Here’s what I do so that those feelings make me stronger, instead of crushing me…

1
She Made More Money Than Her Husband (From Calligraphy!!) 29:40

3M ago29:40

29:40

"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student Today, I’m interviewing someone who went from: Not knowing anything about calligraphy... to Bringing in more money with her calligraphy business last December than her husband did with his full-time job! Pris…

1
Your Fear is Not Special 19:16

3M ago19:16

19:16

If you’re afraid to follow your creative dreams, I’m going to give you some perspective today that will totally DISARM your fear (and it’s not what you might think). I’ve been encouraging people to go after their creativity in the form of calligraphy for 8 years now. I’ve sold courses that cost $500 or more – and I’ve also heard EVERY excuse under …

1
$1000 from her first Product Launch! 28:30

4M ago28:30

28:30

Genell of @speciallyinked is a BRUSH PEN calligrapher (yes, not all calligraphers use pointed pen!) who started her calligraphy journey as a fun venture - unaware of her savvy marketing skills at the time. She had never really thought of herself as “creative”. But after taking my Modern Calligraphy 201 course (and showing her friends her progress a…

1
How to be More Creative in 2024 28:44

4M ago28:44

28:44

psst... Join our FREE 5-Day Calligraphy Challenge (starts Jan 14, 2024) If you’re hoping for more creative exploration and expression in 2024, I’m here to bust some myths about what it truly means to be “creative” and explain why as a society we need to re-think creativity just like we’re re-thinking SEX. Join me in this episode as I debunk some of…

1
Year in Review (The Lessons) 33:57

5M ago33:57

33:57

Clarity can only come from Action “There’s just no way to over-think yourself into true understanding. That’s why I’m walking away from this year with so many lessons.” - Shinah This year, I did NOT hit my financial goals. And I beat myself up constantly… all while creating new offers, trying new business ventures, and feeling like a failure most o…

1
Year in Review (The Numbers!) 35:15

5M ago35:15

35:15

I’m officially back from Korea, and settling back into my CEO role as I break down how Crooked Calligraphy has fared in the 10 months since I’ve dismantled & rebuilt it once again! As I process my feelings and look back on the last year, I’ve had quite the love/hate relationship with its performance. While my revenue was almost spot on to my predic…

1
Opening a Calligraphy Boutique in a Small English Town 41:35

5M ago41:35

41:35

Dani has always had a life-long love affair with fancy pens and inks. After discovering me through my sweary calligraphy greeting cards on Reddit (crazy right?!?), she began her calligraphy journey in 2018 with my Modern Calligraphy 101 course. When her mental health started to decline due to fertility issues, she made a promise to herself to focus…

1
Etsy Pros & Cons 33:37

5M ago33:37

33:37

I recently hosted a “Launch Your Profitable Product” Bootcamp, and my students had SO many questions about Etsy. So much so that I added an entire unit to my “Biz Starter Course” walking you through how to sell on Etsy. There are a LOT of strong opinions when it comes to Etsy. And since I have technically sold products on it since 2015, I figured i…

1
How to Create a $79K Calligraphy Biz 27:41

5M ago27:41

27:41

There are two ways to grow revenue “The calligraphers I see thriving often have a mix of revenue streams.” - Shinah This episode started when I got an email from someone asking, sincerely and thoughtfully, whether it’s possible to make a living as a calligrapher WITHOUT teaching calligraphy. So I answered her honestly… I myself make the vast majori…

1
How Pain leads to Growth (8 Month Update) 29:25

6M ago29:25

29:25

GROWTH CAN BE INCREDIBLY HARD “One of the most challenging parts of running a business is that it forces you to confront the parts of you that you’ve been AVOIDING your whole life.” - Shinah This is a deeply personal episode and warning, I get a unabshedly sniffly for the entire second half. I share REAL FINANCIAL NUMBERS from my latest course laun…

1
The Fear of Putting Yourself Out There 17:33

6M ago17:33

17:33

Let's face it - the real reason most people don't start their own business is because of FEAR. Those paralyzing "what ifs" in your mind ignite your true fears - fear of the unknown, fear of the judgement from others, fear of failure.... But what if there was a way to overcome those? Last week. I held my very first "Launch Your Profitable Product" B…

1
Calligraphy & Copyright 24:18

6M ago24:18

24:18

“Help, Shinah!! Someone wants to pay me to write their wedding song lyrics in calligraphy… is this allowed, or am I going to get in copyright trouble?!?” The Short Answer? You might be violating copyright law, buuuuuut you probably won’t get in trouble for this one job. The Long Answer? It’s complicated. I’ll try and explain it in easy terms (and k…

1
The MYTH Holding you Back from Business 29:53

6M ago29:53

29:53

What kind of person do you picture when you hear the word “entrepreneur”?? A lot of us (as I did for most of my life) pictured rich, powerful men full of generational wealth. They were venture capitalists, stock brokers, or heads of giant corporations who drove around one of their many sports cars when they weren’t vacationing on their yacht in the…

1
The "CUD" Product Formula 28:19

7M ago28:19

28:19

What’s the first thing you think of when you hear the word “CUD”?? Probably a cow chewing their cud (at least that’s what I think of). BUT, there is an entirely different definition of “CUD” that can help you jumpstart a profitable creative business (stick with me here!) In today’s episode, I define how to use the “CUD Method” (clear, unique, doabl…

1
Hobby v. Business Mindset - How to Sell More 26:03

7M ago26:03

26:03

How many of you have ever begin an Instagram caption with “I loved creating _______!” Yeah, we’ve all been there. As creators, making things is what we LOVE to do! YOU’RE always going to love what you’re making… but are other people? As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oft…

1
How to Set Prices 27:20

7M ago27:20

27:20

If you have ever tried to price a good for sale that you created, or you have but feel like you can’t quite hit the sweet spot- this episode is for you! I find SO MANY of my students wondering “How the hell do I price my products??” I totally get it- thumbing through the pages of Etsy researching competitors prices can have you feeling a little, we…

1
Launch Strategy & A Vulnerable Share 34:07

7M ago34:07

34:07

What NOT to do when launching a course. “Looking back, there are some definite reasons why this launch under-performed.” - Shinah Today, I’m getting both STRATEGIC and quite VULNERABLE. I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why: A pre-launch runway is so important Too much content during a launch can be…

1
BONUS: "The Dom Perignon Effect" 19:13

8M ago19:13

19:13

Getting & Keeping High-Paying Corporate clients “Working with big brands is a different beast - they have certain standards and expectations when hiring a professional.” - Shinah This BONUS EPISODE is a snippet from a live training I did recently called “Confident Calligraphy Style (Stop Copying & Start Attracting High-Paying Clients” ….psst… I’m t…

1
Hyper-local calligraphy business 27:57

8M ago27:57

27:57

Building a business in your hometown “You don’t need a huge instagram audience or email list…you can grow a thriving business rooted in the physical PLACE and community you’re in.”- Shinah I have three stories for you today - all students of mine - all building calligraphy businesses very much based in their physical home towns. And those communiti…

1
Business 101: Phase 3 39:39

8M ago39:39

39:39

I’m back with the LAST episode in my “Business 101” Series! So far, I have guided you from the “explore” phase, through the “refining” phase, and now onto the “mastering” phase of building a well-established creative business. Very few people get to the “mastering” phase- because it doesn’t just require working on your business, but rather yourself…

1
Business 101: Phase 2 36:34

8M ago36:34

36:34

We’re onto phase 2 this week of Business 101- Refining! So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business… now what?? In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll…

1
Business 101: Phase 1 33:42

8M ago33:42

33:42

Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s?? Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage- EX…

1
Instagram for Artists in 2023 40:11

9M ago40:11

40:11

Instagram is NOT what it was in 2015- YOU ARE NOT ALONE IN THINKING THAT! In the 8 years I’ve been using the platform to grow my business, IG has gone from static photo-only posts, to high-quality reels using trending audio, lightning fast transitions, and catchy hooks. When it comes to growth on Instagram, I’ve experienced it ALL. Stepping back, I…

1
Rebuilding After Burnout (Six-Month Update) 30:54

9M ago30:54

30:54

Is my business feeling more joyful these days? “If you look at the numbers, I’m FAILING hard. But, there are so many ways in which I’m wildly succeeding…” - Shinah It’s time for a deeply personal and vulnerable evaluation of how I’m doing on my year-long RADICAL BUSINESS EXPERIMENT. You know, the one where I declared that I would be running my busi…

1
Becoming a Full-Time Calligrapher 42:59

9M ago42:59

42:59

EVER DREAM OF DOING CALLIGRAPHY FOR A LIVING? “A calligraphy business was not something that crossed my mind at all when I started… I have terrible handwriting. Little did I know, two months later, I would leave my job to pursue calligraphy full-time.” - Shaochen Wu, Monstera Gold These four women show it’s totally POSSIBLE to do calligraphy as you…

1
An "accidental" Workshop Empire (with Sip & Script) 36:44

9M ago36:44

36:44

How do you end up running a nationwide calligraphy workshop biz with your bestie? “We just put this first class together, winging it the whole time… and 60 students showed up.” - Meg Chaloner, Sip & Script Founder Today I’m talking to the co-founders of Sip & Script! Meg Chaloner and Julie Mancini - who met in 2015 when they were the only calligrap…

1
How to Practice Consistently 27:18

10M ago27:18

27:18

If you struggle with practicing calligraphy (or anything else!) consistently… “You’re not lacking in discipline. What’s stopping you is perfectionism.” - Shinah I hear from so many people that they WANT to get good at calligraphy… and they know that it takes PRACTICE…. but they just never get around to actually doing it. Well, spoiler alert: MORE D…

1
Making legal biz stuff less scary 25:51

10M ago25:51

25:51

THE LEGAL STUFF IN BUSINESS CAN SEEM REALLY SCARY. “There’s a big difference between law in THEORY and law in PRACTICE. Dealing with legal stuff on a human relationship level makes it much less intimidating.” - Shinah Today, I’m giving you a casual legal education =) Some of you may know that I used to a corporate lawyer. So I want to break down al…

1
They Refused to Pay Me (how to protect yourself) 30:19

10M ago30:19

30:19

WHAT DO YOU DO WHEN A CLIENT REFUSES TO PAY YOU? “Looking back, the money was not that big a deal. It was the mental anguish that was the most painful part.” - Shinah Today, I’m telling the dramatic story of how I worked my butt off as a new calligraphy business owner… and an unscrupulous client took advantage of my naïveté and REFUSED TO PAY ME. T…

1
Business Model Breakdown 28:15

10M ago28:15

28:15

Calligraphy Business Model Options “Most beginner creative business owners spend all their time trying to increase followers without understanding WHY” - Shinah Come get an inside peek at the overall STRATEGY I’m thinking through for my calligraphy business. If you’re a new or growing calligraphy business owner, and you’re not sure if you’re spendi…

1
Sales Results, Pricing Lessons & 5-Month Check-in 27:29

11M ago27:29

27:29

“I’m thrilled with our sales results, even though they're lower than we're used to... and here' s why” - Shinah If you’re interested in the true behind-the-scenes of “big” business results… this episode is for you. I chat openly and honestly about: The RESULTS (in real dollars) of our recent sale of calligraphy courses - the first real launch we’ve…

1
From Beginner to Pro Calligrapher (four student stories) 21:50

11M ago21:50

21:50

“YOUR SUBCONSCIOUS NEEDS TO SEE THAT OTHER PEOPLE ARE DOING IT… BEFORE YOU CAN GO FOR IT!” - SHINAH Today, I’m bringing you something different. FOUR SUPER-RELATABLE STORIES of women who started as calligraphy beginners, and are now Calligraphy Professionals. All four purchased the Pro Calligrapher Bundle in April 2022 and have already booked their…

1
The Easiest Way to Start a Business 25:01

11M ago25:01

25:01

“Focus on these two core things, and don’t let the rest of the business details bog you down” - Shinah In today’s episode, I’m breaking down exactly how to launch your CALLIGRAPHY STARTER BUSINESS. It’s easier than you think, and will get you crucial learning and skills to continue building. First, I bust the MYTH that you have to have everything f…

1
Calligraphy Hobby v. Business 31:17

11M ago31:17

31:17

“You can sell your calligraphy without having an official business - but you’ll want to weigh the pros and cons” - Shinah If you’ve ever dreamed of selling your calligraphy to make some extra cash, but you don’t want the hassle of a full-on, official business, this super practical episode will help you weigh the pros and cons. How the IRS defines h…

1
Riding the Entrepreneurship Rollercoaster (2 Month Update) 23:26

12M ago23:26

23:26

“The goal is not to get a place where everything is zen. But, to reach acceptance that life is hard and that is beautifully ok.” - Shinah It’s been TWO MONTHS since I came back to my calligraphy business, determined to run it with more freedom and experimentation and joy. Many of you might have been (rightly) wondering, “But don’t you still have to…

1
What to do when Sales don't come in 28:32

12M ago28:32

28:32

As a creative entrepreneur, what do you do when you launch a product or offering... and the SALES DON'T COME IN?? After 7 years of entrepreneurship, as a professional calligrapher then as a calligraphy teacher, I've run into this situation once or twice... and it just happened AGAIN, with a new training I recently launched. I share three important …

1
How to Teach Calligraphy Workshops 26:08

1y ago26:08

26:08

The demand for calligraphy workshops (and people to teach them!) is alive and well. I’ve heard from SO many of you that you’re itching to host your own workshops- but paralyzed at the laundry list of to do’s that forms even before signing up your first attendee. I want more of you to feel EMPOWERED to teach your own classes!! So in this week’s epis…

1
What Calligraphy Biz Owners struggle with 28:25

1y ago28:25

28:25

“Who do you need to be in order to make a million dollars?” When you’re starting a creative business, it’s the latter part that’s the real hang up. You’ve found your creative passion, but then you get stuck on the actual business part of it… I recently offered 12 creative entrepreneurs a free coaching session to help them work through their busines…

1
One Month into the Radical Biz Experiment 27:28

1y ago27:28

27:28

“If you’re curious if someone can totally disappear from their business for 9 months, and then come back and still sell stuff right out of the gate… here’s your answer...” It’s been a little over a month since I’ve made my official return to social media and my calligraphy business. There’s been a whole lot of good, a little bad, and even some ugly…

1
My Major F*Up (Part 2) 21:46

1y ago21:46

21:46

Join me in part 2 of "My Major F*Up", where I share one of my BIGGEST f*ups in my creative business to date 🤦🏻‍♀️ I posted Crooked Calligraphy's "worst review of all time" that one of our calligraphy students left in our “Student Survey” that we ask all our students to complete at the end of the course. I thought that if I blurred out the reviewer’…

1
My Major F* Up (Part 1) 21:25

1y ago21:25

21:25

Join me for this 2-part saga where I do something new and bold and scary and vulnerable.... and find out I royally f*cked up while doing it and hurt a couple people. In PART 1 I talk about how I shared the WORST (but most valuable), 1-Star review our Modern Calligraphy 101 course has ever gotten in 6 years and 4,500 students. And the three reasons …

1
How I make million-dollar decisions 20:00

1y ago20:00

20:00

After 8 years of working with a life coach, quitting a lucrative law job to build up a million-dollar calligraphy business, and then taking a huge, risky break from that business… I think I’ve finally figured out the BEST WAY to make DECISIONS for myself. …And it’s not “trust your feelings” or “what does your body tell you?” Because here’s somethin…

1
My 9-Month Sabbatical (Burnout, Laziness, Creative Projects & Finances) 19:05

1y ago19:05

19:05

Today I answer YOUR questions about the 9 month break that I took from my business, Crooked Calligraphy. What did the day-to-day look like? What creative projects did I do? How was my wedding? Was it hard to actually relax and do nothing? How did I prepare myself financially? Listen in for my honest, unscripted answers. PLUS - I'm opening up my cal…

1
Season 2! I'm baaack (in a different way) 18:43

1y ago18:43

18:43

An impromptu start to Season 2 of the Shinah Show. I'm back from a 9-month break from my calligraphy business... and I want to do things differently this time around. More informal, organic and off-the-cuff. Tune in to hear more about my Radical Business Experiment of 2023 and how I'm approaching Instagram differently these days. I also explain why…

1
My Decision to Pause 15:33

2+ y ago15:33

15:33

“I need to take some time to really get clear and think through how I want my life to look, because I don’t want it to look like just another version of that law job that I left.” - Shinah I have a big announcement and I’m just going to come right out and say it: the second season of The Shinah Show will be postponed until further notice. After the…

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Shinah Chang Podcasts

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