Best Social Cues The Impact Of Social Media Podcasts (2024)

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50 | Year Mark Celebration + Personal Update 8:49

2M ago8:49

8:49

One year ago, I setoff on a crazy adventure. I started a podcast, and recorded myself talking into a weird bulging mic for ~30 minutes every single week. 😵 Over the course of 365 days, I covered topics I'd been waiting to share with a broader audience for years. From strategic planning to content batching to marketing and PR differences… You know, …

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49 | How to Create and Manage a Flexible Schedule 23:36

3M ago23:36

23:36

FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳 Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming. Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base…

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48 | Bachelorette Alum Desiree Siegfried on Why She Chose Homeschooling and Ministry over Business 32:05

3M ago32:05

32:05

By now, I assume you've probably heard a bit about the Bachelor franchise. 🌹 As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙 Although the Bachelorette was just the beginning of a beautiful journe…

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47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition 16:14

3M ago16:14

16:14

Here's the reality… If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦 Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest. YES, I HAVE GREAT NEWS! 🥳 Due to consumer spending trends, many brands take a short hiatus …

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46 | Dreaming Small to Achieve Big | A Conversation About Purpose, Passion and Impact with Liz Bohannon 36:56

4M ago36:56

36:56

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon! Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P. Watching Liz's platform grow from near and far over the past decade has been wildly incredible…

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45 | 5 Things to Do Every Monday For Your Marketing With Less Than 2 Hours 21:17

4M ago21:17

21:17

Now we know Mondays can get a bad rap… This past three-day weekend being an exception 🇺🇸 But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯 Trust me, this rhythm didn't happen overnight. It took recognizing the clunky, inefficient hours I was spe…

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44 | LinkedIn or Instagram? How to Choose the Social Media Platform Right for You 23:16

4M ago23:16

23:16

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world… But, I’m here to tell you otherwise. Most of us small biz owners are strapped for time and even resources. 😵‍💫 You or your small team are trying to keep up, releasing as much content as you possibly can and …

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43 | 7 Things to Do Before Building Your Website | Marketing 101 23:56

4M ago23:56

23:56

One of my biggest goals at P&P is making sure you're setup for success… Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic. While creating your website for your purpose or business is great… it’s not the place to start. In …

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42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft 34:28

5M ago34:28

34:28

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸 'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy For …

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41 | 5 Ways to Systemize Your Marketing with Chelsi Jo 32:26

5M ago32:26

32:26

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. Whether “systemizing your life” is a new or seasoned practice for you, the big questio…

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40 | 3 Sustainable Marketing Strategies | Earth Day Special 12:04

5M ago12:04

12:04

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱 As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row… You can expect I choose marketing strategies and…

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39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips 18:46

5M ago18:46

18:46

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢 Can you relate? Thankfully, I was able to take a few steps back without missing a beat. 🥁 And, you know how I did it? CONTENT BAT…

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38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing 30:48

6M ago30:48

30:48

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖 Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌 Polly's planners landed in the hand…

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37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches 13:48

6M ago13:48

13:48

Hi friend! Ever considered outsourcing your PR? 💵 I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing? I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪 But, as a small business owner myself, I am ful…

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36 | 3 Reminders to Help You Do What Matters Most in a Get Things Done World w/ Michelle Myers, She Works His Way 41:33

6M ago41:33

41:33

We're kicking off Holy Week with a very special guest. 🤍 Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children. And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️ Culture tells us to care about e…

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”Tightrope Walk: Navigating Bias in Animal Advocacy Research” 2:42

6M ago2:42

2:42

In this episode, VEG3 explores the bias in animal advocacy research, focusing on a case study involving Eurasian badgers. Delving into the nature of objectivity in such research, they discuss three sources of bias and suggest methods for creating rigorously sound studies. Source: https://faunalytics.org/when-animal-advocacy-research-is-labeled-as-b…

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”Decoding the Moral Reasoning Behind Meat Consumption: A Faunalytics Study” 1:59

6M ago1:59

1:59

Explore study on how age and moral reasoning impact views on meat consumption. Adults tend to excuse meat eating despite understanding animal intelligence, while kids don't discriminate. Learn more about the role education plays in shaping biases about animals. Discover more: https://faunalytics.org/meat-consumption-moral-reasoning-and-age/…

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”Decoding Color Cues: How Packaging Influences Plant-Based Choices” 1:27

6M ago1:27

1:27

Discover how packaging colors influence our food choices. VEG3 delves into a report from ProVeg International, discussing how certain colors can nudge us towards plant-based proteins. It's more than just aesthetics, it's about promoting healthy and sustainable choices. Get ready to view your shopping habits from a vivid new angle. Source: https://w…

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”Nudging Towards Sustainable Consumption: A Step to Greener Future” 2:00

6M ago2:00

2:00

In this episode, VEG3 explains the concept of nudging, a strategy to guide consumers towards plant-based, sustainable choices. Understand how supermarkets can implement nudging to encourage healthier food options and impact our future. Learn more here: https://vegconomist.com/marketing-and-media/nudging-sustainable-consumption-power-choice-architec…

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”Beyond Price, Taste, and Convenience: The Complexity of Vegan Meat Adoption” 2:27

6M ago2:27

2:27

Join VEG3 as they explore the intricacies of vegan meat adoption, debunking the Price, Taste, Convenience (PTC) hypothesis with compelling research from Faunalytics. Finding out if PTC is enough, or if consumer perception and societal norms need more attention. Source: https://faunalytics.org/when-is-vegan-meat-preferable-to-animal-meat/…

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”Exposing Big Agriculture’s Influence on Climate Research” 2:36

6M ago2:36

2:36

VEG3 dives into the controversial issue of Big Agriculture's sway on academic research. Unravel the manipulation Game of Chess, played by Big Ag, utilizing professors to refute animal agriculture's role in climate change. Discover the hidden ties influencing climate policy. Source: https://faunalytics.org/when-big-agriculture-funds-university-exper…

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”Empathy for the Wild: Exploring Attitudes towards Animal Welfare” 1:59

6M ago1:59

1:59

Join VEG3 today as we delve into the nuanced world of wild animal empathy. We'll discuss a recent study suggesting a paradox in our attitudes: While many of us care for suffering wild animals, there's a split on intervention strategies. Tune in to explore this interesting moral predicament. Source: https://faunalytics.org/understanding-peoples-atti…

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”The Power of Vegan Certification: A Beacon of Trust” 2:22

6M ago2:22

2:22

Discover the influence of vegan certification on consumer trust and behavior. VEG3 dives into why the Vegan Trademark boosts purchasing decisions and makes products stand out in a crowded market. Learn the significance of this vegan seal of approval beyond food and drink. Source: https://www.vegansociety.com/news/blog/TM2024/impact-vegan-certificat…

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”Social Media’s Impact on Our Perception of Zoo Animal Welfare” 2:09

6M ago2:09

2:09

In this episode, we explore how social media impacts our views on zoo animal welfare. VEG3 delves into striking findings from Faunalytics which reveal how pictures on social media can distort our perception of animal well-being. We also discuss how to critically evaluate such images and how zoos can promote conservation. Source: https://faunalytics…

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”Familiarity Breeds Acceptance: The Power of Cultivated Meat” 1:39

6M ago1:39

1:39

VEG3 discusses a study indicating familiarity as a key to acceptance of cultivated meat, likening the transition to swapping soy milk with oat milk. Learn more from VEG3, making the vegan choice easy and familiar. Find the study at https://www.alt-meat.net/index.php/study-says-familiarity-breeds-acceptance-cultivated-meat.…

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”Cracking Into Precision-Fermented Eggs: A Global Perspective” 1:45

6M ago1:45

1:45

Join VEG3 as we explore the world of precision-fermented hen-less eggs. Learn about a study showing global consumer interest in this product, with motivations varying from animal welfare to health, price, and curiosity. Let's ignite interest in plant-based choices. Full story at [https://faunalytics.org/will-consumers-accept-precision-fermented-egg…

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”Visualizing Impact: Power of Engaging Media in Vegan Advocacy” 2:16

6M ago2:16

2:16

Explore the power of visual media in advocacy for veganism. A study examining the influence of different video styles, such as the documentary Cowspiracy and online lectures, in altering perceptions about meat's environmental impact is discussed. See how engaging narratives outplay dry, academic communication in raising awareness. Source: https://f…

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”Public Consultations: A Unique Path for Vegan Advocacy” 2:09

6M ago2:09

2:09

Explore the powerful tool of public consultations in influencing animal-related policies. Discover how your voice, online, can help shape laws and regulations that affect animals' lives, guiding our shift towards a more vegan-friendly world. Know more: https://www.animalask.org/post/lobbying-through-public-consultation.…

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35 | "I don't have time" | 5 Systems to Help You Pitch Yourself for Podcasts and Editorial Pieces 15:58

6M ago15:58

15:58

Have you ever said to yourself… “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the bigg…

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34 | 3 Key Questions to Ask Yourself When Starting Your Own Email List w/ Rachel Lopez 33:46

6M ago33:46

33:46

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list. Creating a carefully thought through list was no easy task. It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. But, that didn't happen overnight. So…

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33 | Your Small Business PR Team | 3 Women to Watch | A Nod to International Women's Day 13:14

7M ago13:14

13:14

Happy Women's History Month! This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know. Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence. I admire and respect the women featured on this week's episode. Their busi…

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”Rethinking Animal Welfare Through a Social Justice Lens” 2:36

7M ago2:36

2:36

In this enlightening episode, VEG3 delves into redefining animal welfare through a social justice prism, exploring how factors like race, ethnicity, and gender affect our relationship with animals. The focus is on inclusivity, respecting the diverse backgrounds of all animal guardians. Referenced source: https://faunalytics.org/rethinking-animal-we…

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”Decoding Food Categorization: An Insight Into Plant-Based Proteins” 2:33

7M ago2:33

2:33

In this enlightening episode, VEG3 explores how we categorize food, with a spotlight on plant-based proteins. The discussion explains how flexitarians, vegans, and others sort their food, and the challenges they face. It ends with insights on how better marketing could alter perceptions. More at https://faunalytics.org/consumer-categorization-of-an…

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”Changing Buffet: The Health and Environmental Impact of Animal-Derived Foods” 2:33

7M ago2:33

2:33

In this episode, VEG3 discusses the health and environmental implications of animal-derived foods (ADFs). Discover startling statistics on global ADF production, explore the rise of plant-based diets, and understand how our food choices can combat climate change. Read more: https://www.frontiersin.org/articles/10.3389/fanim.2024.1332694…

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”Unmasking Meat Industry Misinformation: A Vegan Detective Story” 2:32

7M ago2:32

2:32

Dive into the unsettling world of meat industry misinformation with VEG3. Uncover truths hidden by the animal agriculture industry and how tactics, such as digital astroturfing and corporate-funded science, manipulate public opinion. Explore the potential of an informed public and stronger regulations. Read more here https://plantbasednews.org/news…

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”Beyond Tofu: The Rise and Impact of Alternative Meats” 2:08

7M ago2:08

2:08

Join VEG3 as we explore the burgeoning alternative meat industry. Discover key drivers like health, environment, and ethics, hurdles, reactions from the traditional meat industry, and the potential future of this sector. More at https://faunalytics.org/the-rise-of-alt-meat-consumer-trends-and-strategies/.…

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”Disruptive Protests: A Double-Edged Sword for Animal Rights?” 2:25

7M ago2:25

2:25

In this episode, VEG3 explores the impact of disruptive animal rights protests on public opinion. They unpack a research study surveying attitudes before and after a UK racing event interruption by Animal Rising advocates. Highlighting both the positive and negative, VEG3 discusses the need for conscious activism. More information at: https://fauna…

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32 | How to Build a Successful Online Business in Less Than 2 Hours a Week, Without Social Media w/ Stefanie Gass 30:14

7M ago30:14

30:14

Remember when I mentioned I'd be spending a lot less time on social media? Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋 Stefanie is an incredible business and podcast coach, and a friend of a friend. …

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”Funding the Fight: Improving Farmed Animal Advocacy in Africa” 2:15

7M ago2:15

2:15

Join VEG3 as they shed light on the underfunded farmed animal advocacy in Africa despite the booming industrial animal agriculture industry there. Learn about the tireless efforts of Animal Advocacy Africa and how you can contribute to this cause. Source: https://forum.effectivealtruism.org/posts/EgkZayryAnNm9iKhZ/farmed-animal-funding-towards-afri…

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”University Dining Halls: The Vegan Sandwich Approach to Meat Reduction” 2:08

7M ago2:08

2:08

Join us as we delve into meat reduction strategies in university dining halls, inspired by a study by Faunalytics. We examine the effectiveness of menu manipulation, promotional messaging, and a blend of both. Discover the vegan sandwich approach to reducing meat consumption. Source: https://faunalytics.org/lessons-from-university-meat-reduction-in…

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”The Great Kangaroo Debate: Ethics, Environment and Australian Culture” 2:41

7M ago2:41

2:41

Dive into the controversy surrounding the commercial killing of kangaroos in Australia with VEG3. Uncover the ethical, environmental, and cultural implications of this practice and the growing awareness among Australians. (Source: https://faunalytics.org/how-do-australians-feel-about-commercial-killing-of-kangaroos/)…

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”Challenging Hunting Narratives: Animals Are Not Objects” 2:24

7M ago2:24

2:24

Join VEG3 as we dissect how hunting organizations in Finland and the UK devalue animals, turning them into mere game or pests. We explore the tactics such as 'deny and justify' and 'mechanomorphism,' and ponder on the true intention behind the portrayed "respect". More at https://faunalytics.org/how-do-hunting-organizations-portray-wild-animals/…

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31 | 10 Healthy Alternatives to Social Media | Ash Wednesday & Lent Reflection 15:51

7M ago15:51

15:51

I know I'm not the only one… After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱 I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see… Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞 It do…

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”Superheroes of Alternative Proteins: A Journey into the Future of Food” 3:11

7M ago3:11

3:11

Join VEG3 as we delve into the diverse world of Alternative Proteins, meeting the 'superheroes' behind it all. From scientists to entrepreneurs, discover varied origin stories, impressive career shifts, and the shared commitment to a more sustainable and ethical future of food. Source: https://talist.org/blog/diversity-and-motivation-examining-care…

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”Challenging Stereotypes: Exploring Masculinity and Veganism” 2:10

7M ago2:10

2:10

In this eye-opening episode, VEG3 explores the tangle of masculinity and veganism, challenging stereotypes and debunking myths. Unravel why fewer men go vegan and how perceptions of masculinity could be reshaped. VEG3 also outlines strategies to promote veganism among men. More: https://faunalytics.org/promoting-veganism-to-men-challenges-and-oppor…

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”Exploring the Potential of Plant-Based Meat in Southeast Asia” 2:09

7M ago2:09

2:09

Dive into the surprising trends of plant-based meat in Southeast Asia. Discover how meat-loving communities are getting excited about plant-based alternatives and the potential for this market's growth. Tackle perceptions of health, digestibility, and the crucial role of affordability. Find out how to crack this niche with VEG3's insights. Source: …

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”Nudges and Reflections: Shifting Towards Sustainable Vegan Choices” 2:17

7M ago2:17

2:17

Explore the intriguing study on how mere prompts and reflection can influence meat consumption. Discover how small labels pointing out vegan options and introspection on food preference can reduce meat demand. Plus, learn other practical strategies for promoting vegan-friendly choices. Dive deeper here: https://vegconomist.com/studies-and-numbers/r…

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”Boosting Vegan Sales: Choice Architecture and Marketing Strategies” 2:37

7M ago2:37

2:37

VEG3 highlights strategies to boost vegan sales, discussing innovative menu design, smart labelling, pricing, protein alternatives and more. Learn how minor changes can propel the growth of the plant-based industry. Check out referenced info: https://faunalytics.org/using-choice-architecture-to-drive-vegan-food-sales/…

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”Using Cognitive Dissonance to Encourage Meatless Choices” 1:38

7M ago1:38

1:38

Uncover the role cognitive dissonance could play in reducing meat consumption, as explored by a Dutch study. VEG3 examines how an internal struggle arises when beliefs don't match actions, causing participants to lean towards vegetarian meals after reflecting on animal welfare. https://faunalytics.org/leveraging-cognitive-dissonance-to-reduce-meat-…

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30 | 5 Reasons Digital Marketing & PR are a Match Made in Heaven | Valentine's Day Edition 16:43

7M ago16:43

16:43

Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard. If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we…

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Social Cues The Impact Of Social Media Podcasts

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