Most Agile Marketers find their way to Agile due to the influence of a technical person in their life. A spouse, a friend, or a former career. However, for Marti Konstant, Founder of Konstant Change, was attracted to the approach due to the Project Management aspects of the approach. Marti states, "I think Project Management sounds kind of boring w…

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHG Biography Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital en…

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie…

Some brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences. However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and …

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is e…

Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the a…

Have you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts. However, there is a lot to thin…

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books.…

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast. Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the defaul…

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content. As Content Marketing Director, Shelly works with several…

In 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson. In their book, Experience…

Sue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of wh…