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Shelly Lucas on Content Marketing at Dun and Bradstreet
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Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content.
As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups.
Finally, Shelly leaves us with some advice she would have told herself when she got started. If you are an enterprise marketer, this show has some great insights you will want to share with your team.
Company/Title: Content Marketing Director, Dun & Bradstreet
Bio:
Shelly (@pisarose) has 15+ years of experience delivering value and results through B2B social networking, public relations, corporate communications, analyst relations, and marketing programs for organizations ranging from global Fortune 200 companies to small, not-for-profit businesses. Shelly holds a B.A. in English from Central College and an M.A. and Ph.D. in Literary Theory from the University of Nebraska-Lincoln.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-03-shelly-lucas/
Additional Links:
•Sharable Url: http://emktr.co/2hj2BVW
•SlideShare: http://www.slideshare.net/pisarose
•Twitter: https://twitter.com/pisarose
•LinkedIn: https://www.linkedin.com/in/shellylucas
•Website: http://www.dnb.com/marketing/media/mission-possible.html
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As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups.
Finally, Shelly leaves us with some advice she would have told herself when she got started. If you are an enterprise marketer, this show has some great insights you will want to share with your team.
Company/Title: Content Marketing Director, Dun & Bradstreet
Bio:
Shelly (@pisarose) has 15+ years of experience delivering value and results through B2B social networking, public relations, corporate communications, analyst relations, and marketing programs for organizations ranging from global Fortune 200 companies to small, not-for-profit businesses. Shelly holds a B.A. in English from Central College and an M.A. and Ph.D. in Literary Theory from the University of Nebraska-Lincoln.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-03-shelly-lucas/
Additional Links:
•Sharable Url: http://emktr.co/2hj2BVW
•SlideShare: http://www.slideshare.net/pisarose
•Twitter: https://twitter.com/pisarose
•LinkedIn: https://www.linkedin.com/in/shellylucas
•Website: http://www.dnb.com/marketing/media/mission-possible.html
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