Steve Saporito is a consultant to the Photography Industry. Steve is passionate about understanding people and how they relate to photography.Find the missing pieces of your Photography BusinessCreating a successful business that gives time back to your family Artwork that excites and really matters to relationships that beats the digital file syndrome
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The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photogra ...
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1
What Photographers Can Learn From A Holiday In Aruba
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Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about …
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Do you know who your biggest competitor is? It might not be who you expect. Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients durin…
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How To Transition Your Displays For Different Seasons
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Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthe…
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E76 | Hiring & Building A Team In The Photography Industry
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Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process. Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. …
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A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them. As a photographer, recessions can mean facing fewer booki…
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E74 | Top Tips on offering finance options to your clients
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Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the R…
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E73 | How to get the most from your Expo Marketing
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Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and bran…
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E72 | Fill your business with the oxygen it needs
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In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to man…
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E71 | How To Overcome Clients Cancelling or Rescheduling Last Minute
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In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in prepa…
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E70 | Offers and Marketing In The Photographic Industry
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In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about runni…
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Are you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography. Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate…
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E68 | The Secret To Attracting 'Potential Clients'
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Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of off…
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E67 | Why are Client Avatars so important?
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Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs. However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to …
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E66 | How should you use Deposits and Session Fees?
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In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often. A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients. However, some clients choose to cancel 24 hours before a session, or …
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E65 | It's NOT about luxury - It's about Making A Difference
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In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras. However, this approach doesn't always yield a bustling client base. Instead, by prioritising the delivery of high-quality results, photographers can demonstrate thei…
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E64 | How to Properly Connect with Clients and Stop Them from Ghosting You
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Are you finding it difficult to truly understand your photography clients and keep them engaged? Asking the right questions is key to discovering what matters most to them and making an emotional connection. Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong…
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E63 | Facebook -v- Google for Lead Generation
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Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring? With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients. When you understand what your audience truly wants and focus on their needs and desires rather than just photograp…
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E62 | Difference Makers Don't entertain 'Sellers Remorse' because their Client is Always the Hero!
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How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients. As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting …
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E61 | Difference Makers Keep All Their Weeding For The Garden
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How do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time. Ronan asks Jeanine and Steve how they …
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E60 | What does 'defining your own success' mean?
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Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as lo…
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E59 | What is Difference Maker Marketing?
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In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear: What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the mo…
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E58 | The Difference Maker Revolution is born!
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In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution! They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as…
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E57 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 2
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In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and b…
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E56 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1
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In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mini…
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In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers. They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers…
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E54 | Making the best of Photography Conference Season
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In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows. Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each d…
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In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting. They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of …
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E52 | What we all learned from 2023 that we will deploy in 2024
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In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024. They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an importa…
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E51 | Why New Year's Resolutions Never Last
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In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick. They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Br…
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E50 | Happy Holidays - The Mentors Favourite Podcast of 2023
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In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year. They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell…
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E49 | Our Christmas Present To You - Our Facebook Ad Copy Secrets
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In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients. The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks…
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E48 | Nurture Your Mission - Your Prime LENS just like Elon has his missions to populate Mars
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39:56
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In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors. They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for wher…
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E47 | 2024 in Focus - Igniting Passion, Purpose, and 'Why' with the LENS Framework
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In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion. They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunit…
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E46 | Shape Your Path To 2024 Success: Your Zoom Lens
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In this episode of The Fully Booked Photographer the team discuss planning for success in 2024. They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals…
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E45 | Envision the Big Picture - Your Wide-Angle Lens
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In this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond. They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look lik…
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E44 | The Revolution The Photography Industry Needs!!!
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37:39
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In this episode of The Fully Booked Photographer the team discusses becoming a difference maker. They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "d…
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E43 | A Silver Bullet For The Photography Industry
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In this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche. They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help …
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E42 | Shooting To Sell (Brad & Jeanine Fall Out!)
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In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients. Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that…
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E41 | The Holiday Season Is An Opportunity For Every Photographer - Part 2
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In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography. Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and …
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E40 | The Holiday Season Is An Opportunity For Every Photographer - Part 1
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In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer. Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from …
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E39 | What can the photography industry learn from the car industry
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In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes. Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine pro…
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In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should. The team explores where this mindset comes from and how photographers can shift to focusing on understanding their c…
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E37 | An interview with Ronan - The ups & downs of business
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In this episode of The Fully Booked Photographer, Jonathan and Ronan discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry. Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue a…
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E36 | Are You A Difference-Maker, A Photographer or Both?
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In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019. Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He …
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E35 | Fast Track Your Marketing Success with AI
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In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar. Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir pho…
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E34 | The Best Images To Market Your Business
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In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images. They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points an…
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E33 | How To Empower People To Desire Photography
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In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire. They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography …
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E32 | Mastering Moments: We All Have 24 Hours, Make Yours Count!
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In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio. They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about…
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E31 | Your Success Depends On What You Want, Not On What You Need
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In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success. The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss h…
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Hiring Your First Team Member :- 5 What is our role as an employer.
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Master -servant Relationship Master -servant Relationship. You need to work as a team. You're not beneath taking the rubbish out and neither are they. Right. They're not your servant. You're working as a team. That could be part of their responsibility, but that doesn't mean they do it every time. Right. The one thing my staff loved about me was th…
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