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E71 | How To Overcome Clients Cancelling or Rescheduling Last Minute
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In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment.
This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three strategies to handle this issue:
1. Implement a Clear Cancellation Policy
Establish a clear cancellation policy that includes consequences for last-minute cancellations. Communicate this policy at the time of booking and in confirmation emails. For instance, charge a fee if the session is cancelled within 24 hours.
2. Require a Non-Refundable Deposit
Ask for a non-refundable deposit when clients book their session. This can cover some of your preparation costs and discourage last-minute cancellations.
3. Use Online Booking and Reminders
Invest in an online booking system that sends automatic reminders to clients about their sessions 48 and 24 hours in advance. This reduces the chance of last-minute cancellations.
By implementing these strategies, you can minimise the impact of last-minute cancellations and keep your photography business running smoothly. Clear communication and strong policies are essential for maintaining a professional and reliable service.
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