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Westward

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Westward chronicles the history of basketball in the NBA and how the city of Los Angeles not only saved the fledgling league by bringing the Lakers from Minneapolis, but gave birth to the modern NBA with “Showtime.” Told through the lens of Jerry West, who helped build the dynasty of the Lakers, “Westward” now follows the former Hall Of Famer as he attempts to build a dynasty with L.A.’s other NBA franchise, the Clippers. Narrator – Keith David, Tim Livingston, Bobby Glanton-SmithFrom the Da ...
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Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies t…
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Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegel, is the Chief Marketing Officer (CMO) of Plezi Nutrition. Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearhead…
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Valentina is the benchmark for positive energy and how that helps you break into the career you love. Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices,…
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For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects…
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In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat …
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Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoug…
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In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to sha…
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Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today. Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background a…
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This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns. Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at…
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This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. Th…
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This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries. The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough…
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The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO. Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too. Today, we learn from Gertrude…
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Breaking with Brian: Episode 6 - "Agency" Rebrand Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies a…
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Celebrating all the side projects created by folks in advertising. From Vomit Comics, an advertising video game, to even this podcast, Josh Weiss and Sunita Deshpande have been celebrating the extremely creative and meaningful side projects from the minds of those who create ads for a living. It's essential to study ads and what's being covered in …
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Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger. They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific mark…
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Dr. Karen Freberg on Bridging the Gap between Academia and Industry. In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on br…
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This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework. Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts…
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Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You w…
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This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolu…
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In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consis…
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Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional gr…
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Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner. He's really good at advertising. Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions. But Aa…
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In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the si…
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NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional …
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Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in…
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We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We lear…
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In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies…
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Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it. This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek. He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a support…
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Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours. Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more. If …
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Breaking and Entering Presents PRESSING with Brian Steinberg.In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the c…
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Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's …
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Shannon Washington, everyone. Shannon, who has gracefully transitioned from U.S. Chief Creative Officer at R.G.A. to Global Chief Creative Officer at Gotham (McCann network), shares her career journey and advice. We dive into how she pivoted from a medical path at Howard University to leading creative strategies in advertising. Shannon discusses he…
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Introducing Pressing.This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times. Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not. Jasmine discusses her focus areas for 2024, particularly the implications of it being an elect…
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Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company. Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability. We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft…
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Quality guests. This week, we learn from Gordy and Brian, the co-founders and Co-CCOs of Quality Meats, an acclaimed independent creative agency.Starting in the summer of 2020 with no initial clients or investors, they and production veteran Kacey Hart have grown Quality Meats into a fully integrated agency known for high-quality work without unnec…
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In the inaugural episode of 'Breaking with Brian Bonilla,' Brian and Geno explore various subjects, including Super Bowl ads breaking the mold, the increase of celebrity advertisements, and key non-celebrity ads to look out for this Super Bowl. Hosts also dive into AI trends in advertising, discussing Microsoft's AI assistant Copilot and the push f…
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We're talking Lions, people. Steve Latham, nicest guy, is the head of Learning for Cannes Lions. Since January 2011, Steve has led the Talent & Training Team in London, focusing on training and educating advertising professionals at various career stages.We break down what a lion award is. Provide context to why we talk about Lions with virtually e…
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Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show.We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job. Tara…
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Cooper Colvig is back with this week's guest, Evan Russack Co-Founder and Head of Account and Strategy at WorkInProgress Boulder, Colorado. You might know them best for their work on dominos, but they are doing a ton of Incredible work for so many other amazing brands. WorkInProgress was named an Ad Age A-List Agency Standout (202), twice recognize…
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If you decide to engage in this audio experience, you might want to be best friends with Aaron Francois. Aaron Francois is an Associate Strategy Director at Laundry Service and the visionary founder of Black Visionaries.Aaron's journey is one of purpose and impact. As the founder of Black Visionaries, he's dedicated to democratizing access to resou…
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This week we're re-releasing an episode featuring Trent Dalton. The adaptation of his book, Boy Swallows Universe, is currently a hit on Netflix. Angie and Trent talked about the book in 2019 when it came out. Finding meaning in sadness, defining the different types of love and looking at the complexities of masculinity, are the overarching themes …
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Ian Mackenzie is an award-winning Chief Creative Officer at Performance Art, working in Toronto. We talk about his work, including the Cannes Lions-winning "The Greatest Guide" for Grupo Bimbo, which has set new benchmarks in the industry.Ian shares his insights on building long-lasting creative platforms, his approach to integrating creativity int…
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You should hear how Paanii Annan explains why Nikola Jokic is the best person to learn from as an Account Person. Or what it's like to be a Brand Director on Nike at Wieden + Kennedy. Or what it's like to move from Denver to Chicago for his first job at Leo Burnett in Chicago. You should listen to his best advice for aspiring account professionals …
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Despite his father's advice, Jeffrey Buntin, Jr. packed his bags and broke into advertising. He left Nashville in his early 20s to join the Chicago ad world. There, he learned what he loved and did not love about creating great work. He returned to Nashville bright-eyed, and since taking the helm of BUNTIN, Jeffrey has doubled agency billings.BUNTI…
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She is the number one copywriter in the world, according to D&AD Rankings. Claudia Illán is a copywriter at Marcel Worldwide. We recently interviewed Gaëtan du Peloux, Marcel's CCO/CEO, where we dove deep into the agency structure, culture and magic. In this episode, we learn about Claudia and Copywriting. To be the best of the best and what it tak…
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Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY. Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring.We discuss how he transformed the advertising landscape with the iconic “It’s a Tide Ad” campaign during the Super Bowl, cleverly turning…
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He has studied and perfected the undergraduate creative system. Glenn Griffin is the Director of Creative at UT Austin. He's been teaching creativity and portfolio development courses for over 20 years. His mission is clear. It's to help aspiring advertisers break into the creative industry. And he's gotten quite good at it. He shares his wealth of…
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It's never too late to pivot to the career you love. For Sean, it was from pivot tables and a career in Excel to becoming Dr. Sean Sawicki after earning his Ph.D. in communications after falling in love with teaching. Today, Sean is on his way to tenure, leading the advertising and PR Department at the University of Tampa as an Assistant Professor.…
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He’s worked at FCB and R/GA on clients like ESPN+ and Straight Talk wireless. Before advertising, he worked on the Sopranos. Now, he has published an online resource for ad creatives called the AdAdderall Handbook of Advertising Idea Generation Techniques. He is Senior Copywriter Andrew Weissman.He takes us through some of his favorite ideation tec…
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