eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Fa…

Matas started as a Junior Ad Buyer at Sugatan in 2020 and is now the Chief Growth Officer. Eimantas mentored Matas and was part of Sugatan’s success in scaling eCommerce accounts 10x as an Ad Buyer from 2020 to 2021. In this episode, they talk to Kris about how they started out, what it takes to be a masterful Ad Buyer, and how their careers evolve…

Kris talks to Joe Valley in this episode. Joe has been referred to as “the G.O.A.T. in the acquisition game” because of his 5-step process for getting the maximum value out of an exit strategy. Kris and Joe discuss his best-selling book, The EXITpreneur’s Playbook, and dive into topics like how to know when it’s time to sell your business, the four…

In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue si…

In this episode, Kris Sugatan chats with Maryna Taiberman, Graphics Director at Sugatan, on how her team has generated $6 million in trackable revenue from August 2020 to October 2021. Sugatan specializes in growing direct-to-consumer brands and this episode is all about the realization Kris and Maryna had about the value graphic ads create when it…

In this episode, Kris Sugatan chats with Alexander Ulreich, CEO of STRAT3GIC Marketing Agency, on the importance of understanding your audience’s pain points, building a solution for them, creating an irresistible offer, and delivering on your brand promises. Based on the belief that understanding your customer is fundamental to the success of your…

In this episode, CEO & Founder, Kris Sugatan, chats with team members Domantas and Sergei about the struggles and successes of creating Sugatan’s first eCommerce brand. From product research to running out of stock from scaling too quickly, we’re sharing all of our takeaways from scaling a business from scratch to $100k monthly revenue in just 3 mo…

In another solo Sugatan Effect podcast, Deividas gives an update on what's been going on behind the scenes the past 2 months. It's been tough, but now, things are finally starting to pick up again. In the quick podcast, he gives an update on testing offers, new eCommerce funnels, and the main differences between 8-9 figure entrepreneurs. It's omlu …

In this episode, Deividas talks with Martyn Cook - Co-founder of Noobru (nootropics brand), entrepreneur, and marketers for 14+ years. Martyn's list of achievements includes: Building multiple 7-figure eCommerce brands from scratch since 2007, co-founding high-level digital entrepreneurship and board of advisors mastermind, co-founding a successful…

In this podcast, Jure Knehtl is back to talk about crushing it in eCommerce, scaling brands in Eastern Europe by going after low-hanging fruit first, and gives an overall update on the state of eCommerce marketing. He talks on all things localization, scaling brands in smaller countries, and how he and his team managed to grow one of their eCommerc…

In this podcast, Deividas and Kris recap on 2020, open up about their mistakes, and talk high-stake decision-making processes when scaling eCommerce businesses. Kris shares her top 3 biggest lessons on management and talks about growing from 25 team members to 80+ in less than a year.By sugatan.io

In this podcast, Deividas speaks with Bostjan Belingar - Slovenian email marketing agency owner with over 60-70 employees and 50+ clients. Bostjan shares his life lessons on growth, personal development, and applying the 80/20 rule to his life and career as an agency owner. They discuss the psychology behind growth, talk about career and personal g…

John Hagan, the Sugatan veteran, is back on the podcast for the third time to catch up with Deividas on all things eCommerce marketing, scaling up, Black Friday results, and more. The two discuss everything from scaling eCommerce businesses to mental models needed to reach $100M. Deividas and John share their results with Black Friday, what they're…

In this episode of Black Friday Cyber Monday post-mortem, Deividas and Arnas discuss generating $10M on Black Friday, mental health, and balancing life with high-performance eCommerce marketing. Listen on for a personal take on self-development and practical eCommerce Black Friday Facebook ads strategies.…

Welcome to the first episode of Black Friday Cyber Monday post-mortem. A podcast series where Deividas will be bringing on other marketers and entrepreneurs in the eCommerce space to talk about their BFCM results and marketing strategies. In this episode, Deividas is joined by 2 guests for the first time - Emanuele Maragno and Daniel Bidmon who dis…

In this solo podcast, Deividas recaps his past few months and Black Friday lessons, gives an insight into future podcast guests, and shares some lessons learned on growth. Everything from personal development to lessons learned from important business decisions, Deividas gives his thoughts and first-hand experience on navigating through it all. How…

In this podcast, Alexis Bourgeois peels back the curtain on the industry-standard practices she learned doing influencer marketing for global mass companies and her insights shifting to Sugatan. She shares the biggest takeaways working at Condé Nast, things that are going to be helping her throughout her whole career, and what she's focusing on in …

In this episode of the Sugatan Effect, Deividas is joined by Brian Swichkow - a recovering growth-hacker, and now can be best described as somewhere in between an entrepreneur, storyteller, and artist. He discusses the art of multidimensional storytelling, marketing, and playing. Listen on for a whole new perspective on telling stories to grow your…

In this episode of the Sugatan Effect, Deividas is joined by Maxwell Hertan - entrepreneur and founder of Megaphone marketing, a digital agency he started 7 years ago that now consists of 60+ members. Though nowadays, Max only works once a week while his agency manages 200+ clients. Listen on to learn how Max got comfortable with letting go of cont…

A highly anticipated guest - Simon Philips, co-founder, and chief strategic officer of Glass Elephant, joins today's podcast to discuss his rollercoaster of a life, growing eCommerce businesses, and how he went from being $200K in debt to generating 7 figures in profit in under 3 years. Simon goes in-detail about his journey and talks about it all …

In this podcast, Deividas is alone again and gives an update of what he's been up to in the past 2 months. He shares insights from life-changing experiences, eCommerce business scaling secrets, and how he plans to give away more value with these extraordinary guests. This is just the start. Here's what you can expect from the Sugatan Effect in the …

This podcast is different from others. In this 17-minute, action-packed podcast, Deividas shares the results of the 2-3 week research project he was working on with consultants and research & consumer marketers. Here's what he covers: the 3 biggest needle movers he found to scale eCommerce businesses past the $3M monthly revenue cap, copywriting ti…

This is another Deividas & Kris podcast in which they discuss a highly anticipated topic... Black Friday Cyber Monday. They talk all things eCommerce ad buying strategies, how to prepare for Black Friday and Cyber Monday day-by-day, the exact marketing channels and platforms used (and how), and more. Watch out for the email marketing approach Deivi…

In this episode, Kris joins Deividas to discuss lessons learned scaling past $30M/year and hiring experienced management operators. Kris and Deividas share their thoughts, experience, and insights on management, relinquishing control to their teams, focusing on long-term revenue, and more. Like the classic saying goes, you jump off a cliff and buil…

In this podcast, Deividas is joined by Ryan Mckenzie - co-founder of Tru Earth (eco-friendly laundry detergent) and an entrepreneur with 20+ years of experience under his belt. In one and a half years, Ryan and his team then managed to scale to around $2M in monthly revenue from explosive growth and in the podcast, he discusses with Deividas how th…

In this podcast, Deividas links up with Kilian Markert to talk about a recurring and favorite topic on the Sugatan Effect podcast - personal development and mental health. They discuss how to form habits, make sure you stick to them and optimize your approach (down to the environment and mindset) to achieve your goals. According to Kilian, the core…

In this podcast, Deividas talks with Darius - co-founder of AdKings (eCommerce growth agency) who’s been working in eCommerce for 7-8 years now. They touch on all things from mental health and finding direction in life to scaling businesses within eCommerce to 6-7+ figures and the behind-the-scenes of running a growth-hacking agency.…

In this podcast, Deividas sits down with Tom Shipley - entrepreneur, eCommerce investor, and strategist advisor behind 6 figure eCommerce businesses. Tom’s brands have sold over $1B through direct-to-consumer Marketing and retail. And now, he shares some of the most important eCommerce and business lessons learned throughout his career for over 21 …

Deividas and Kris talk about processes that take eCommerce businesses to the next level (based on personal experiences), challenges along the way, and lessons learned hiring specialists vs generalists. In this episode, Kris shares it all - her approach to bottlenecks, how to optimize processes for people in your team, and how to overcome challenges…

In this podcast, Deividas talks with Fares Benouhiba - former artists manager, marketing strategist, and entrepreneur working with 7 & 8 figure DTC brands. Fares shares his story of how he came from making around 200€ a month in Africa to owning his own record label, and then, a marketing agency in Europe. Fares shares his thoughts and experiences …

Deividas and Kristaps catch up on all things influencer marketing after their last podcast 6-7 months ago. Now things are a bit different. They discuss the process that goes behind making $350K/month in influencer marketing, Kristaps breaks down his exact process for emailing 400+ influencers in a week, shares some of his favorite influencer outrea…

In this podcast, Deividas is joined by Saul Colt, the self-proclaimed smartest man in the world, to talk about non-traditional forms of marketing. Saul shares his stories of successful marketing stunts (from skywriting to a naked fashion show for a belt company), talks word-of-mouth marketing, and describes how to approach personality-based marketi…

In this episode, Deividas talks with Emma - Sugatan's new PR consultant on her background, how she gets things done, and what's it REALLY like to be working in PR. Emma shares her stories from working in different ad agencies, her process on how to get magazines to write about you (without you having to ask), and the importance of storytelling with…

It’s been almost 2 years since Kris founded Sugatan. And now, to take us back, Kris and Deividas share stories, lessons learned, successes, and failures in testing creatives and running the agency. She explains some of the most important conversion-driven principles when it comes to creatives, different marketing tactics, and biggest lessons learne…

Deividas and Holly (Sugatan's video ad director) discuss what goes behind creating the winning video ad. Holly talks about her process, standard operating procedures, and lessons learned being with Sugatan and scaling businesses for the past 2 years. She explains how to get your video ad to stand out, and some of the best video practices for brands…

Deividas and Kris are back at it again. This time, they come around to discuss how to start a brand new eCommerce business from scratch, the importance of a proper workflow, and how to plan for success. Kris explains her new contextual process for finding the winning eCommerce product, and how she would plan everything out step-by-step...…

Deividas and Arnas discuss generating $12M in monthly revenue using Facebook Ads, testing different creative types, their mindset change, and more. Arnas explains what changed since the last time they spoke (when they were discussing how to spend $80K profitably in Facebook Ads), discusses some of the biggest potential needle movers in the industry…

In this episode, Deividas and Jure catch up for the first time since Jure’s visit to Lithuania. Jure, the CEO of WeScale and all-around expert in influencer marketing and eCommerce scaling, first reached out to Deividas in 2019 with some advice on scaling his business. And now, he’s back to talk about all things influencer marketing, how he got his…

Kris Sugatan and her right-hand Ad Buyer, Eimantas Spitrys, have a candid conversation around what it takes to become a really good Facebook Ad Buyer, how long it takes to master the game, what are the success factors that contribute to a successful account, and bust all the myths that are out there about Media Buying. When Sugatan was looking to h…

In this episode, Deividas has invited John Hagan, the Director of Growth at PURELEI, back on the show for his second visit on the Sugatan Effect Podcast. John has worked with brands that have over 100 employees and has helped to scale them over 8 figures. Deividas & John touch on their annoyances that the current pandemic is bringing to them. Lucki…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. Super relatable and personal podcast how Deividas & Kris are dealing during these uncertain times. Nearly all of the brands Sugatan is working with is now scaling, while the entire economy seems to be going south. How are th…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. In spirit of International Women’s Day, we have two lovely ladies in episode #25. This time Kris is hosting the podcast, starring a fellow team member, Erika. Erika was working a full-time job at a science lab, as a project …

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. This time, Deividas & Arnas joined the forces, to try to uncover the secrets behind spending $80k a day. Not only that, they shared their story on how Arnas has come from not knowing anything about marketing, to being one of…

Once again, we had a chat and we share our increasing pains of growing the agency and challenges we're facing. We've discussed where we're getting our creative inspiration (which is not where you would expect) & updates on where the agency is going. If you want to learn in a very cosy environment - that's the episode you should be listening to. Enj…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. Super short, yet super useful podcast episode. We talked everything related to the high-converting landing pages. Oliver was generous enough to share 5 top things he would change on any landing page and see an increase in co…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses. Instead of going on over media buying processes (which we touched only a little), our podcast took a co…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. Joe is the person that many people to come to discuss things in regards to the ecommerce as a business. No fancy media buying strategies, no "hacks" or anything like that. With Joe you get the full picture. On this podcast w…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. Chase & his team have managed to generate over $25M from email marketing in the past 18months! He's truly an expert in what he does and has a pretty good system, which he shared in this podcast. Listen to it and discover the…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. Processes, processes and more processes... As we are scaling our agency to 75 people working here, we don't want to rely on the talent we're bringing it. Instead, Kris is working on systemizing our workflow and have it as se…

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. In my opinion, Pinterest is the most underutilized social media channel right now. Not many brands are looking into, they don't know how to do it and have many questions about it... However, if done correctly, Pinterest can …