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#63 Paul Benigeri – How Influencers and User-generated Content are Shaping the Future of Marketing
Manage episode 308262282 series 2817320
Content provided by sugatan.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by sugatan.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights!
65 episodes
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Manage episode 308262282 series 2817320
Content provided by sugatan.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by sugatan.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights!
65 episodes
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