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Question You May Be Asking: How do I attract my ideal customers online? How do I build a strong online brand? How do I increase organic traffic to my website? How do I establish authority in my industry online? Matthew Bertram and expert guests will guide you in transforming your business into a online powerhouse. Go from relying on referrals or direct sales to a business that has customers banging down their doors to work with you! Learn the secrets of inbound marketing using thought leader ...
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The SEO Podcast - Practical & Effective Search Engine Optimization
SEO training & tactics that work. Learn how to rank your website Google.
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
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Unpacking the Google Data Leak: Fact or Fiction?
24:09
24:09
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Unpacking the Google Data Leak: Fact or Fiction? Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak auth…
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Mastering Digital Marketing: Strategies for SEO, Social Media, and Paid Media with Matt Bertram
12:22
12:22
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Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, …
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How to Build Personal Brand Online 101 with Roz Miller-Choice Ep. 612
42:25
42:25
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“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second book on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with…
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Coaching vs Consulting Understanding the Difference and Finding the Right Fit with Paul Lemberg
49:15
49:15
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Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated. He shared stories of how he 5x companies as well as the secret weapons in B2B selling. We discuss practical tips for finding the right business …
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Copywriting in the Age of AI with Nick Usborne Ep. 610
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Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to hav…
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Navigating Cyber Threats in the Digital Landscape with Clayton Riness Ep. 609
44:49
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In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting …
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Remote Work Revolution: Managing High-Performance Marketing Teams Virtually with Drew Moffitt Ep. 608
42:40
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"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option? In this episode, we explore the plus and minus of going back into the physical office.…
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Content Marketing: How to sell with stories for startups and founds by Sarah Noel Block Ep. 607
46:35
46:35
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Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget. Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives tha…
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Audio and Video Podcasting Advancements: Changing Landscape of Storytelling with Matty Staudt Ep. 606
43:09
43:09
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Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today. Matty will share his in…
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Brand Power: Maximizing Your Brand's Potential for Funding Success with Fred Cary Ep. 605
39:06
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Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name. Fred Cary, with his extensive experience in fu…
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Sales Shift: From Marketing to Momentum with Michel Prive Ep. 604
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51:59
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Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.…
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Disavowing Harmful Website Links: How to Identify Them Ep. 603
30:30
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Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast em…
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Psychology Behind Viral Content with Enrico Moses Ep. 602
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Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses. In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer. Enrico brings a wealth of experience an…
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Mastering the Art of Link Building (Part 3) Ep. 601
43:36
43:36
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Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided! Source: https://seobrainiac.com/the-most-creative-link-building-tactics-33-examples/ Link Building book that was recommended in …
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Mastering the Art of Link Building (Part 2) Ep. 600
41:22
41:22
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Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how to drive visibility and success online. From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your…
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SEO and Web Design: How to Build a Website That Ranks Ep. 599
38:24
38:24
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Topics discussed: What is SEO web design? Why is SEO web design important? 10 things to Optimize for Web Design and SEO Walking the line between SEO and web design Source: https://www.shopify.com/partners/blog/seo-web-design Author: TJ Welsh Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape of online m…
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10 Digital Marketing Strategies for B2B Companies Ep. 598
30:23
30:23
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Topics discussed: 📌What is B2B digital marketing? 📌What are the benefits of B2B digital marketing? 📌8 digital marketing strategies for B2B companies 📌Specify your business’s positioning 📌Understand your target audience 📌Have a user-friendly B2B website 📌Help customers find you with search engine optimization (SEO) 📌Offer valuable information and in…
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Mastering the Art of Link Building (Part 1) Ep. 597
47:31
47:31
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Join Matthew Bertram, top SEO Consultant as he conversationally delves deep into the intricacies of link building, demystifying the strategies and services that drive online visibility and success. You will feel like you are in one of his mastermind sessions! From foundational techniques to advanced tactics, we talk about how to evaluate links and …
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E-commerce, Affiliate Marketing, and Funnels with Guest Chris Burres Ep. 596
43:54
43:54
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Welcome to the BEST SEO PODCAST! In this episode, we're joined by e-commerce and Digital Marketing expert, Chris Burres, as he unravels the intricacies of E-commerce, Affiliate Marketing, and Funnels. Chris shares valuable insights into optimizing online stores, leveraging Affiliate Marketing for growth, and mastering the fundamentals of effective …
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International SEO in Canada and other Niche Markets with Geoff Campbell Ep. 595
43:31
43:31
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Welcome to “The Unknown Secrets of Internet Marketing” [Best SEO Podcast], the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO. In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets i…
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NEW Openness Update: Navigating the Recent Google Algo Shift in Local Search Ep. 594
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Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps. Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Di…
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Join us as Matt Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024. Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications. Uncover the secrets behind what Google deems …
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Crypto Web 3 Marketing Interview with Anthem Blanchard Ep. 592
33:31
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In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and …
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Top Tools for Free or Budget-Friendly Keyword Research Ep. 591
34:14
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Dive into this podcast episode where we review some of the best keyword research tools currently available in the market. Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines. Unleash the power of effective keyword research and learn how to identify the best …
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Breaking Ground: Navigating B2G Marketing and Selling New Technologies with Sam Armes Ep.590
41:14
41:14
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Business to Government Marketing (B2G) Explained In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring y…
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