Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch… They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.” My response: “Yeah, that’s kinda the point” And while I’d love to do a mic drop and make this the quickest episod…

One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world. And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing th…

And so here we are… It’s August… Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago? But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen. So, in today’s episode of the How I Do Content Podcast, I want to share …

Income claim messaging in the online space has gotten out of hand… So in today’s episode of The How I Do Content Podcast I want to talk about it. Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.…

Today’s episode of the How I Do Content Podcast is going to be short + sassy. Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space. As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies…

I’ve just finished the launch for my new program, Micro Messaging, and even though I’m five years into business… And even though I’ve launched a zillion times before… And even though I have a really epic strategy and can create magical content… Mindset was still my biggest challenge. And here’s the thing about mindset – you’ll never reach a point w…

Do you want to make business a whole lot easier? I’m going to take that as a resounding yes – because OBVIOUSLY you want business to be easier. I ask you this question because I’m not sure you completely understand the impact of really great micro-messaging. And look, I don’t blame you because there’s a whole lot of business and marketing coaches w…

"How do I restart my content and messaging when I’ve been at a standstill for about 3-4 weeks?" I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it’s also a question I get asked a lot when I’m teaching messaging and content in my programs. So OBVIOUSLY I wanted to share my answer with you too! You might find you…

Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match. It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”. And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind e…

Messaging is the one thing that connects absolutely everything you do in your business. At every stage of business… For every offer you create… For your marketing strategy… For your sales strategy… Your messaging plays a pivotal role in all these different elements – it’s the glue that holds your business together. So when you’re not making as many…

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series: In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep Consultant In Volume 2 I reviewed the messaging of a Fertility Awareness Teacher And, in …

It’s time for me to review another biz wizard’s messaging + marketing… This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now. In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant. And, in Volu…

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clien…

Messaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024. If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each epi…

Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast! 150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it! In today’s 150t…

In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging. Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s …

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. No…

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milesto…

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your …

Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most p…

I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy …

I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hop…

If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because th…

I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. So, in to…

Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in M…

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?" Well, the Super Bowl is also the advertising event…

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this becam…

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community fo…

The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to…

You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a wa…

As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do C…

Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year a…

So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feel…

Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea …

I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and …

When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes…

It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to techn…

At the start of the year, I had one of my most challenging launches. Despite being a seasoned Launch Wizard: I ended the launch not reaching my goal I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT People who I thought would sign up didn’t I literally had an entire 4 weeks of no sales I found it really fucking hard to sell m…

The most successful business owners are those who prioritise their mindset. This is not to say they prioritise the mindset work over taking action – they do it at the same time. They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be. And in today’s episode of the How I Do Content Podca…

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan! In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy. But all jokes aside – the reason I’ve been able to build a 6-…

Black Friday & Cyber Monday are fast approaching… It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers. And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of w…

Which comes first: your life or your business? A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it. But what often ends up happening is you start putting your business before your life and th…

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond. It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts. My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan…

Running a business can be stressful. You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales. And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things. This is why listening to your body and embracing all…

There are a lot of burnt-out business owners in the online space. I believe this is the case for a number of reasons: During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do? Then coming out the other side, trying to keep up with that level of output while juggling all the things t…

When I studied marketing at uni they didn’t teach me how to use social media. In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted …

Winning clients is the goal right?! But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you? But before I reveal how to make winning clients easier… Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients. …

One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership. And I get it – it’s a great entry point for your clients and customers. But what actually goes into creating and launching a successful membership? A membership with a community filled with ra…

When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting… They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year. And today’s guest on the How I Do Content Podcast is an expert at supporting these business o…

How do you become an in-demand business owner? You know the ones… They release any type of offer and, in what seems like an instant – they’re sold out or fully booked. Not only do they do it on repeat, but they also make it look SO easy. So how do they do it? Have they mastered the dark arts or sold their soul to the Dark Lord himself? Well, not ex…