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Marketing Hot Take: Income Claim Messaging

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Manage episode 431332719 series 2921498
Content provided by Tahryn Bolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tahryn Bolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Income claim messaging in the online space has gotten out of hand…
So in today’s episode of The How I Do Content Podcast I want to talk about it.
Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.
And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology.
But this is not about whether it works or not…
This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.
So let’s talk about it!

  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 431332719 series 2921498
Content provided by Tahryn Bolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tahryn Bolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Income claim messaging in the online space has gotten out of hand…
So in today’s episode of The How I Do Content Podcast I want to talk about it.
Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.
And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology.
But this is not about whether it works or not…
This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.
So let’s talk about it!

  continue reading

167 episodes

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