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In Minds of Markets, legendary trader, Scott Bauer, brings his extensive knowledge, insights, and unparalleled network of contacts to the forefront. Every week, Scott welcomes a new guest from the dynamic world of trading, markets, and finance. Together with these industry experts, he dives deep into the ever-evolving landscape of financial markets, sharing valuable perspectives, strategies, and trends that can benefit both seasoned traders and newcomers alike. Scott Bauer is a veteran trade ...
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Nonprofit Vision with Gregory Nielsen presents informative and entertaining conversations spotlighting critical issues in nonprofit leadership and the visionaries who are addressing them. www.nielsenconsults.com
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The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. About your h ...
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Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…
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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
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Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…
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Why Central Banks are STOCKPILING Gold: Insights from Peter Thomas
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Join us on Minds of Markets with Scott Bauer as we talk about the gold market with Peter Thomas, chairman of AU Secure. Learn important insights from Peter's extensive experience in the precious metals industry, including stories from his time as a filling broker during the Hunt Brothers' silver surge. We explore why central banks are buying gold, …
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Buffalo Marketing: How to Maximize Every Part of Your Content
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Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…
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Steven "Sarge" Guilfoyle: From US Marine to NYSE Floor Trader
22:54
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In this episode of Minds of Markets, Scott Bauer sits down with Steven Sarge "Sarge" Guilfoyle, president of Sarge 986 LLC and a seasoned NYSE floor trader with over 30 years of experience. From discussing the evolution of trading floors to analyzing market strategies, this episode is packed with valuable insights for traders and investors alike. S…
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"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders
18:35
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The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…
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Shiv Sharma Unveils the Future of Stocktwits
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Join Scott Bauer on the "Minds of Markets" podcast as he hosts Shiv Sharma, President of Stocktwits, broadcasting live from Singapore. Dive into a rich conversation about the interplay between finance and technology, exploring Shiv's extensive background with tech giants and his current role at Stocktwits. This episode offers valuable insights into…
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Episode 152: Jenny Mitchell: Reframing Your Relationship With Self Doubt
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Leaders at all levels struggle with self doubt. Jenny Mitchell joins the podcast to discuss 3 tips for reframing your relationship with self-doubt in the pursuit of success.
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Deep Dive into the Energy Sector with Market Analyst Phil Flynn
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Join us on this special episode of "Minds of Markets" where host Scott Bauer sits down with Phil Flynn, a seasoned market analyst from Price Futures Group and a frequent face on the Fox Business Network. Known for his deep expertise in the energy sector, Phil offers unparalleled insights into the current state of oil markets and the broader energy …
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How Do Trading Orders Work? David Mutnick Unveils Market Secrets
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Join Scott Bauer on the latest episode of "Minds of Markets" as we delve into the intricate world of trading. In this episode, Scott is joined by David Mutnick, Managing Director and head of high touch trading at Dash Financial Technologies. With decades of experience on both the brokerage and trading sides, David sheds light on the life of an orde…
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Episode 151: Scott Curran: Social Enterprise and the Social Sector
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Today's landscape includes nonprofits acting like for profits and for profits acting like nonprofits, all working to advance important missions. Scott Curran is a social impact and legal advisor to the biggest global social impact organizations and initiatives in the world including the Clinton Foundation, UN Foundation, Starbucks Foundation, and m…
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Is the Discount Tire Logo Drunk? Brand Color Psychology
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What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…
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Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
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This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…
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Bob Iaccino Talks Energy Trading, Commodities and More
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30:43
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On this episode of the Minds of Markets Podcast, host Scott Bauer welcomes Bob Iaccino, an esteemed macro strategist and energy expert with vast experience in the financial markets. Learn about the world of commodities, futures, and energy trading as two industry veterans explore the impact of geopolitical events on markets and share their wealth o…
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Unlocking Market Secrets with The Cow Guy's Trading Insights
26:58
26:58
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Join us on this episode of the "Minds of Markets" podcast as host Scott Bauer welcomes Scott Shellady, famously known as "The Cow Guy." Dive deep into the world of trading and agriculture with two industry veterans who share insights on market dynamics, trading strategies, and the vital role of agriculture in economics. This engaging discussion is …
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Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
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Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…
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Episode 150: Jane Pfeiffer: Donor Perceptions
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Jane Pfeiffer joins the podcast to share the results of a recent study of donor perceptions -- why people give, why people don't give, and how you can better communicate with supporters.
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Expert Strategies for Volatile Markets with Steve Sosnick
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Join legendary trader and host Scott Bauer on the latest episode of the Minds of Market podcast featuring special guest Steve Sosnick, the chief strategist at Interactive Brokers. In this episode, we dive deep into the ever-evolving landscape of the financial markets, with a specific focus on trading strategies, market dynamics, and the future of t…
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Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
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82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…
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Episode 149: Brian Quail: Guidance for New Nonprofit CEOs
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Whether you are a new nonprofit CEO or simply new to your organization, leaders face many questions and challenges when they join an organization. Brian Quail, author of The Ultimate Guide for New Nonprofit CEOs, joins the podcast to share how his 5 frameworks can set leaders up for success.
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How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
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Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …
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Carley Garner: Mastering Commodities for Higher Profits
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Join Scott Bauer on the latest episode of the Minds of Markets podcast featuring the renowned commodities expert, Carley Garner. With nearly two decades of experience in commodity market analysis and a series of award-winning books, Carley shares her insights on commodity trading, market volatility, and predictions for the future of gold and NASDAQ…
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Episode 148: TD Smyers: Board Chair-CEO Relationship
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One of the most pivotal relationships in any nonprofit is between the CEO and Board Chair. TD Smyers joins the podcast for a lively and interactive conversation about the importance of this relationship, ways to foster a stronger partnership, and how to pivot when things go awry.
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Schwab’s Kevin Green: The Art of Blending Technical & Fundamental Analysis
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On this episode of the Minds of Markets, Scott Bauer speaks with Kevin Green, the senior markets correspondent at Schwab Network. With over 13 years of experience in financial markets covering equities, options, and commodities, Kevin brings a wealth of knowledge and insights into market analysis, blending technical and fundamental perspectives. Fo…
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Episode 147: Peter Heller: Nonprofit Self Esteem
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How do the leaders and team members of your nonprofit view the organization? Is it from a mindset of abundance or deficit? Peter Heller joins the podcast for an engaging conversation about nonprofit self esteem and the many ways in which it can impact our accomplishments and challenges.
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Buff Dormieir Reveals How Volume Analysis Can Transform Your Trading
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23:46
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In this episode of the Minds of Markets podcast, Scott Bauer speaks with the volume analysis expert, Buff Dormieir. Dive deep into the world of technical analysis and discover how volume can be the most crucial tool in your trading arsenal. Learn how volume, when used correctly, can be a game-changer in your trading strategy, providing you with a c…
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Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
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Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…
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Tom Sosnoff: Transforming Trading with tastylive
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33:19
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In this episode of Minds of Markets, host Scott Bauer sits down with the legendary Tom Sosnoff, a pivotal figure in transforming the trading landscape. From his early days on the CBOE trading floor to establishing tastylive, Tom shares his groundbreaking journey, the challenges he overcame, and his vision that reshaped the way we trade today. For m…
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Episode 146: Carmen Randolph: Women's Foundation of the South
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Carmen Randolph is the Founding President and CEO of Women's Foundation of the South (WFS). WFS raises money and invests it in nonprofits and businesses across 13 states as the only permanent foundation dedicated to centering and investing in the collective health, wealth, and power of Black, Indigenous, Latinx, and Asian womxn and girls across the…
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Navigating Luxury in a Shifting Economy: Strategies from Burdeen's Jewelry
28:56
28:56
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In this episode of the Minds of Markets podcast, we step outside the conventional financial discourse to explore the fascinating world of luxury retail with Matthew Burdeen, a pivotal figure in the luxury jewelry industry. Discover how Burdeen's Jewelry, a family-owned business established in 1980, has grown into one of Chicago's largest independen…
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Crazy Expectations? The Reality of Podcasting (Wild Leverage)
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Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…
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Kevin Hincks Reveals Timeless Trading Strategies for Modern Markets
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Join us in this enlightening episode of the Minds of Market Podcast as host Scott Bauer sits down with the legendary Kevin Hincks of the Schwab Network. With a storied career beginning in the pits of CBO and CME in 1986, Kevin shares his extensive experience in trading, education, and how the landscape has evolved with technological advancements li…
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Episode 145: Janeal Ford: Impact Unleashed
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19:47
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Nonprofit impact comes in many forms, from quantifiable data to anecdotal stories. Both are critical for nonprofits to harness and articulate. Janeal Ford joins the podcast to discuss how you can start or refine impact measurement in your nonprofit and the vital linkage between impact measurement and fundraising.…
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Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
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Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…
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Episode 144: Amy McIsaac: Philanthropy, Strengthening Democracy, and Civic Language
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Amy McIsaac of Philanthropy for Active Civic Engagement (PACE) joins the podcast to kick off 2024 with a fascinating conversation on philanthropic efforts to strengthen democracy, including PACE’s Civic Language Perceptions Project.
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AI and Market Trends: Steve “BigBeat” Orr Discusses the Future of Trading
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In this episode of the Minds of Markets Podcast, we delve deep into the evolving world of finance and technology. In this special episode, we're joined by Steve "BigBeat" Orr, live from the prestigious World Economic Forum in Davos. 🔹 About This Episode: Get exclusive insights as Steve Orr, a veteran in the fields of equities and futures trading, d…
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How to Make Your Content Memorable | (Top 5 Rebroadcast)
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Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…
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Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
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We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…
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One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
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January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value fr…
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Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
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"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode…
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Jenny Horne's Leap into Financial Journalism & Millennial Traders
32:09
32:09
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Join Scott Bauer, a seasoned trader with over three decades in the markets, in episode 7 of the Minds of Markets Podcast, featuring a conversation with Jenny Horne, news anchor for the Schwab Network and co-host of NextGen Investing. In this episode, they tackle the recent significant market sell-off, offering unique insights and analysis. Jenny sh…
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Episode 143: Kasey Maier: Between The Sheets of Nonprofit Fundraising
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26:29
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Fundraising for your nonprofit mission is part art and part science, and balancing the two can often be challenging. Kasey Maier joins the podcast to share practical insights and stories from her career that will leave you better prepared to elevate fundraising for your nonprofit.
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What Really Happened During The Flash Crash? - Ben Lichtenstein's Trading Insights
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Dive into Episode 6 of the "Minds of Markets" podcast, where host Scott Bauer brings exclusive insights from the CBOE floor. Joined by Ben Lichtenstein, a seasoned CME trader and "Futures with Ben Lichtenstein" host, this episode is a masterclass in trading and market analysis. Explore key trading strategies as Ben Lichtenstein shares his 15-year j…
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School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
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Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while …
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Listening: You Remember 1/8 of What's Said (Part 1 of 2)
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We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listening Focused listening 360 listening Related episodes: School Made You a Fair Reader and a Bad…
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Episode 142: Mohan Sivaloganathan: Opening Doors for the Next Generation of Leaders of Color
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Mohan Sivaloganathan has seen the challenge of opening doors for the next generation of leaders of color firsthand over the course of 20 years, most recently leading a national movement of young leaders as the CEO of Our Turn, which mobilizes, amplifies, and elevates the voices of students in the fight for education equity. He joins the podcast to …
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How Long Should a Podcast Be? Half the Length You're Doing.
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The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy. 3:30 Podcast molds are breaking.…
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Innovating Betting: Tyler Kozub's Handshake Bets
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In this episode of the Minds of Markets podcast, host Scott Bauer sits down with Tyler Kozub, co-founder of Handshake Bets, a unique platform that turns everyday challenges into exciting bets. This episode explores Tyler's journey from Indiana University's Kelley School of Business to a position at Amazon, and eventually to entrepreneurship. The co…
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Michael Patton / Funder Trading - Breaking into Prop Trading
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This episode of the Minds of Markets podcast, hosted by trading expert Scott Bauer, features a compelling conversation with Michael Patton, the owner of the proprietary trading firm Funder Trading. This episode delves into Patton's unique journey from social services to the world of trading, highlighting his transition to the often-misunderstood re…
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Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
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What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joine…
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