Listen to learn more about different aspects of the churning life, including buying groups, gift card reselling, credit cards, redemptions, and more! Feel free to head over to churninglife.com to sign up to the deal alerts mailing list and Patreon.com/ChurningLife for exclusive details related to topics on the show.
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The Partner-Up Profits Podcast discusses practical advice on leveraging affiliate and influencer marketing programs to increase sales and scale your business. It’s based on my experience, from humble beginnings as an introverted small-towner with no marketing experience to helping scale dozens of partnership programs to well over $100M in sales for online companies and making the Inc. 5000 list as a result. My goal is to help you make sense of partnership marketing strategies and stay on top ...
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Join the ProStruct360 team on the Contractor Cuts podcast as we delve into the ins and outs of building and sustaining a thriving contracting business. Gain valuable insights and actionable tips from our experts who have successfully grown their own contracting company from the ground up. Our show is dedicated to helping contractors like you unlock the secrets to increased profitability, efficient organization, and seamless processes within your company. Whether you're a seasoned professiona ...
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Welcome! We are excited that you are here and have joined us on this new and exciting journey. Our goal is that The Churned Up Experience will provide to you just that, an experience. Something that you can hold on to. Something that is delicious and will keep you coming back for more. We’re elated you are here as you could be anywhere else. So, pull up a seat, grab your drink of choice and enjoy the experience!
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The Path to Long-Term Success Made Simple: Behind the Coaching Curtain
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Are you ready to unlock the secrets to growing your contracting business and achieve long-term success? This week on Contractor Cuts, we promise to arm you with actionable strategies tailored to your unique needs, whether you're in HVAC, general contracting, or any related field. Discover our tailored coaching systems and our comprehensive 12-week …
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51. 10X Your ROI: 7 Steps to Transform $5K into $50K with Influencer Marketing (Exactly What I Would Do)
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Want to launch an influencer campaign but want to save your limited budget? Or perhaps you've tried it before and have yet to see the results you hoped for. Well, today, I will walk you through a practical scenario of how to invest $5,000 in influencer marketing to achieve a 10X return of $50,000 potentially. Tune in to discover actionable strategi…
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A quick episode to recap our trips to LA to visit Universal Studios Hollywood and a week-long trip to Guatemala.By Connor
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Master Writing Estimates (2/2): Safeguarding Your Business Profitability and Navigating Change Orders
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How can you safeguard your estimates and protect the profitability of your contracting business? Join us as we unravel the secrets to accurate project estimation and maintaining financial health in the construction industry. We discuss the indispensable role of work orders and client engagement agreements in minimizing errors and ensuring transpare…
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50. Transform Your Outreach Game: 5 Creative Strategies to Get Noticed (and Replies) Using Personalization
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Tired of sending outreach messages and hearing nothing but crickets? In today’s episode, I share five personalized strategies that can help you get more replies and build genuine connections. Whether you're cold DMing, cold calling, or even sending physical mailers, these tips will help you stand out and get your messages answered. Don't let your o…
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Master Writing Estimates (1/2): Boosting Accuracy, Efficiency, and Profitability
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Ever wondered how some contractors seem to nail their estimates every time while others struggle? Discover the secrets to accurate contractor estimates in our latest episode of Contractor Cuts. We promise you’ll gain the confidence to trust your numbers, whether you’re a seasoned pro or just starting out. We'll cover the essentials of understanding…
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Do you feel you're contributing more than your current salary reflects? It's time to take control of your career and financial future. In this episode, I share my journey of learning to ask for what I deserve and provide a step-by-step guide on how you can do the same. We cover everything from building the confidence to have that conversation with …
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Combating Burnout: Strategies for Balancing Your Contracting Business and Life
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Could burnout be silently sabotaging your contracting business? Learn how to recognize the early warning signs and prevent a downward spiral in this week's episode of Contractor Cuts. We break down the two primary types of burnout that contractors face—physical and mental exhaustion from grueling work weeks, and emotional toll from challenging clie…
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48. Unlocking the Power of Video Sales Letters: The Formula Used To Generate a Combine $700M+ Revenue w/ Christopher Encarnacion
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In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance. From humble beginnings in church to the pinnacle of success with Six Pack Shortcut…
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Delivering a Great Client Experience: Why Having an Exceptional Product Isn't Enough to Guarantee Client Happiness
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What if the secret to happier clients isn't just delivering exceptional work, but changing the way you view your clients entirely? Join us on this episode of Contractor Cuts, where we reshuffle the contractor-client dynamic to boost satisfaction and communication. Think of your projects like a NASCAR race: you're the expert driver, and your client …
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47. Unlocking Hidden Profits: The Power of a World-Class Number Two, Scaling Gym Launch (Hormozi Biz) and Partnerships w/ Tim Calise
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In the world of business, there are visionaries and integrators. Then there's Tim Calise, the bridge-builder who helps both sides work together seamlessly to create explosive growth . Imagine raising over $325 million for your investment company by the age of 25. That's exactly what Tim did before moving on to build a seven-figure tech-enabled fitn…
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Episode 22: May Recap - $23,465 - Ordering 6,300 Echo Dots
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This was another breakout month for me for buying groups as I was able to order over $200k worth of product, mostly from echo dots. I am very happy with the automation tools that I've set up for BGs and hoping for more deals like this in the future!By Connor
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Episode 100 Special: A Look Back at Our Most Impactful Episodes
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As we look back on 100 episodes, we’re filled with gratitude for our loyal listeners who have been with us through every episode. During this episode, we highlight some of the most impactful podcasts we've done and rehash some of the topics those episodes covered. One lucky listener will win a $6,000 ticket to our annual event in Nashville, Tenness…
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46. Boost Influencer Lander Conversions by 300%+ Using AI with Haafiz Dossa
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Spending countless hours crafting the perfect influencer campaign, only to see it fall flat can be frustrating. You know the product is great, but somehow, the message just isn't resonating with the audience. Sounds familiar? Most businesses struggle to optimize their influencer campaigns, leaving potential profits on the table. But what if you cou…
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"Somethings Got to Change" - What to Do if You're Not Growing
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Interested in attending our Business Bootcamp for Contractors? Follow this link to learn more and sign up! https://prostruct360.com/business-bootcamp-for-contractors/ Ever wonder why top-notch craftsmanship doesn't always translate to customer satisfaction and referrals? It's a complex challenge we unpack in our latest episode, where you'll discove…
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45. Step-By-Step: How to Land Your FIRST Influencer Collaboration (exactly what to do)
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Ready to take your brand to the next level by partnering with influencers? In this episode, we dive into the process of landing your first influencer collaboration. From prospecting to outreach, we'll cover the essential steps to help you close the deal and kickstart your influencer marketing journey. What You'll Learn: Prospecting 101: How to find…
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Churn Up Business Quickly: The Grind List 2.0
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In this episode, we lay out a 10-item checklist that's the blueprint for contractors aiming to nail down more business. We discuss the symbiotic relationship of contractors and real estate agents, offering strategies from sponsoring their gatherings to crafting targeted, personalized emails. We don't just list services; we throw in a game plan for …
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44. Cash Meets Commission: The Win-Win Hybrid Deal Structure to Create Interest-Aligned Deals Between Brands and Creators
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Have you ever struggled to find a fair and effective way to compensate influencers or content creators? What if there was a method that ensured both parties felt valued and motivated? Today, we explore the Hybrid Deal, a blend of flat rate and commission that benefits both brands and influencers. This episode gives insights and practical tips to he…
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Episode 21: Churning & Getting Into Advantage Play
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In this episode I chat with a member of the Slack on how one might be able to leverage churning skills towards other "AP" ventures such as sports betting and casino games. Resources discussed in the episode: Risk of Ruin podcast Circles Off podcast The Unabated Podcast Be Better Bettors podcast Gamberly (message to get into the Discord) Betbash con…
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How to Use Timelines to Make You More Money
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Unlock the secret to maximizing your contracting business's profitability with our latest episode. We delve into the transformative power of Gantt charts (Timelines), and how they can turn project management from a dreaded chore into your competitive advantage. Discover the strategic finesse of job timelines that not only win over clients but also …
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43. Boxes to Bank Millions: Mark Stern’s Customer Experience Strategy to Amplify Revenue, Slash Churn, and Skyrocket Lifetime Value
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Want to create a customer journey that keeps your audience engaged and coming back for more? 📦 Imagine receiving a package that makes you feel like a kid on Christmas morning, eagerly unwrapping a gift tailored just for you. What if every product you sell gives the same level of excitement and anticipation to your customers? Most businesses often f…
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Episode 20: April Recap - $10,406 - Pepper, Walmart Failures, & More Best Buy
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This month had it's ups and downs with some successes with Best Buy and Pepper but had a series of missing items shipping to buying groups. It was overall a solid month but I missed on a few key spots that could have made it even better. To join the free Slack group, head over to churninglife.com.By Connor
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Working with a Spouse, Family, or Friends: Strategies for Not Crashing the Relationship
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Have you ever mixed family and friends with business? In this episode , we share how to maintain the delicate balance of personal and professional lives in your contracting business. With stories that are both personal and cautionary, we reveal why trust isn't the only ingredient for successful collaboration and why boundaries, systematic approache…
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42. Lesson in Courage: Feel the Fear and Do It Anyway (Daily Practice)
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What have you been putting off because of fear? How would you feel if you took action and it worked out? In this episode, I share personal stories and insights on how facing your fears and taking action can lead to incredible growth and transformation in your life and business. Drawing inspiration from the book "Feel the Fear…and Do It Anyway" and …
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How to Create the Perfect Contracting Company (3/3): Polishing your Processes and Building a Reputation
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Unlock the blueprint to transforming your contracting business from the ground up! Join us as we cap off our three-part saga dedicated to helping you achieve entrepreneurial excellence. We revisit the bedrock principles essential for both burgeoning and veteran enterprises, from polishing your online image to navigating the maze of meticulous paper…
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41. Building Brands with Eric Hinman: Networking, Community, and Long-Term Partnerships
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How can influencers create successful partnerships with brands and deliver tangible returns? In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have gen…
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How to Create the Perfect Contracting Company (2/3): Scaling Up and Systemizing
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Have you ever considered turning your one-man contracting show into a full-fledged, thriving enterprise? Together, we break down how to do that in part 2 of our series on creating the perfect contracting company. We dissect everything from time mastery to fine-tuning financials, ensuring you build a robust foundation that can weather any storm. Ima…
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40. The Secret to Turning Social Media Followers into Paying Customers With Jesse Clemmens
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Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers? In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media f…
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Episode 19: A Deep Dive into Gift Card Arbitrage
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In this episode I talk with Logan from Aligned Incentives about how he started his gift card brokerage and how it operates today. To join the free Slack group, head over to churninglife.com.By Connor
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How to Create the Perfect Contracting Company (1/3): Laying the Foundation
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Building the perfect contracting company is impossible, but this podcast is part 1 of how we would do it if we had to start over again. With our 280-point checklist in hand, we cover everything from crafting a company name that resonates to the finer details of your financial paperwork. Our discussion isn't just theoretical—we offer you actionable …
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39. The Future of Affiliate Marketing: How ONE New Hire Could Add 7-Figures to Your Biz w/ Amber Spears
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Wondering how to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place? Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sal…
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Job Site Visits: What You Should and Shouldn't be Doing
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Unlock the keys to top-tier job site management and witness a dramatic surge in your construction project efficiency. We're not just talking shop; we're revolutionizing the way contractors carve out their week, intertwining the necessities of office and fieldwork to bolster on-site productivity. Get ready to fine-tune your weekly rhythm, earmarking…
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38. Motivation: Listen to this 5-Minute Morning Habit to Destroy Limiting Beliefs, Create New Empowering Beliefs, and Start Feeling Great
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Are you feeling stuck in the same situation or stressed out with racing thoughts? You're not alone. In this episode, I share a powerful 5-minute morning routine called the "morning dump" that has helped me alleviate stress and attract some of the greatest things in my life. I will teach you how to transform limiting beliefs into empowering ones, a …
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Episode 18: March Recap - $13,405 - My BoA Experience, Playstation Portals, & More Best Buy
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Business is continuing to go well with Best Buy with laptops and this month I was able to buy Playstation Portals for the first time. I did have a few issues with packages not getting delivered and I had my first missing items case with Amazon. I also recap my experience with the Bank of America business checking bonus and how I eventually got it t…
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Office Days: What You Should and Shouldn't be Doing
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Welcome to the ultimate guide where time management meets the gritty world of contracting. As contractors juggle the onslaught of office duties and the unpredictability of job sites, we bring you battle-tested strategies to optimize your workweek. Get ready to transform your approach with our day blocking technique, ensuring dedicated focus on high…
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37. Magellan: #1 Tool Serious Marketers Use to Tap into Billion-Dollar Podcast Market w/ John Goforth
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Be ready to unlock the secrets of successful podcast advertising and skyrocket your ROI! Tune in to learn how Magellan AI can transform your approach to podcast advertising and elevate your brand's presence in this rapidly growing space. John Goforth, Magellan AI's Chief Revenue Officer, blends extensive marketing expertise with a passion for podca…
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The Secret to Getting Your Employees to Think like You
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Ever felt stuck in a loop, answering an endless barrage of questions from your team when you wish they could handle things themselves? That's where we were, before we unlocked the secret to empowering our employees. Say goodbye to the days of micromanagement and hello to a workforce capable of making decisions with the wisdom and foresight of an ow…
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36. Podcast Ads: The 5 Critical Factors to Campaign Success and Tracking ROI
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Struggling to see the ROI on your podcast ads campaigns? I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories. Today, we're diving straig…
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Episode 17: Miami & St Croix Trip Report and The Latest Vacasa Devaluation
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A recap of our week-long trip in Miami and St Croix, USVI, where we had a really fun experience. I also discuss the latest Wyndham/Vacasa and Hyatt devaluations and what's next after Best Buy. To join the free Slack group and sign up for the mailing list, head over to churninglife.com.By Connor
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Minimize Your Bookkeeping: Navigating Accounting, QuickBooks, and Ethical Money Management
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Unlock the secrets to a thriving contracting business with us as we dive into the critical yet often overlooked realm of accounting for contractors. We're peeling back the layers of financial mystique to bring you the simple truths behind effective bookkeeping. Forget about the myths that markup percentages are the be-all and end-all; we're showing…
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35. Scaling to $100M in 18 Months, the 4 Optimization Levers for E-comm, and Scaling Video Ads w/ Gareth Everard
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Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing. Gareth is a trailblazer in the e-commerce realm,…
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Get Paid Faster: How to Systemize Payments for Your Contracting Company
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Unlock the secrets to financial finesse in the contracting world with our latest podcast episode! Join us as we uncover the vital role systematic processes play in collecting payments and driving business growth. From the solo contractor to the bustling team manager, we're laying out the structured systems you need for seamless payment intake, invo…
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34. How To Find Hidden Money In Your Business and How Gain Back Old Customers w/ Ryan Healy
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How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder. Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellnes…
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Episode 16: February Recap - $15,611 - Apple Vision Pros, Echo Dots, & Best Buy
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This month I didn't sign up for any new credit cards, but instead put a lot of effort into figuring out how to order from Best Buy and had good success with dropshipping Echo Dots. I also spent a lot of time at the Apple store on the Apple Vision Pros, which turned out to be profitable for me despite not being as good as we had expected. To join th…
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Insurance: What do Contractors Need to Know?
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Ever wondered how a lack of insurance could spell disaster for your contracting business? Buckle up as we bring you an insider's account unraveling the complexities of contractor insurance and why skimping on it isn't an option. This episode isn't just cautionary tales—though we've got those too—but a treasure trove of personal experiences and hard…
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33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan
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Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce. Affiliates sell products and influencers build brands. So if you want to build your brand, …
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Ditch the traditional on-staff model and embrace the financial freedom and productivity boost of a 1099 subcontractor model! This week on Contractor Cuts, we delve into why we only use 1099 labor and the resulting benefits for our team. Discover the art of effectively managing subcontractors, with clear communication and defined roles at the forefr…
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32. Affiliate Success: The Target AOVs, CVRs and EPCs That Attract Superstar Affiliates w/ Kaitlin Buskirk
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What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive. Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers …
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Episode 15: Risk, Float, Getting Freerolled, And How To Better Manage It
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I start with a deep dive into what happened with the crypto collapse and the bankruptcy of "crypto lending" platforms, then discuss what we can learn from them and how to think about the risk with churning-related activities. To join the free Slack group and sign up for the mailing list, head over to churninglife.com.…
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Do Not Pay for Consulting for Your Contracting Company Until...
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Are you standing at the crossroads of growth and stability in your contracting business, unsure of which path to take? Well, buckle up as we guide you through, with an honest conversation about when it’s time to seek external consulting. We dive into the intricacies of nurturing your company's growth without jeopardizing your financial peace of min…
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