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Growing a fitness studio, gym or bootcamp that makes £40k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains re ...
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The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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Hailing from Enfield, North Carolina, Dearone Bethea defied the odds in a town labeled the state’s poorest by Forbes. Overcoming a tumultuous upbringing with limited guidance in a small house along the train tracks, he transformed his life’s trajectory from jail sentences to a now retired Chief Warrant Officer 4 through the United States Army. Leveraging his military benefits, he delved into real estate, amassing an empire of 1211 apartment units and counting. He also founded Band of Brother ...
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Gym Owner's Growth Zone is a podcast where busy gym owners & leaders in the fitness industry come to learn how to grow their gym into a profitable world-class organization. Sales & Relationship Expert Andres Escobar interviews some of the most iconic fitness industry leaders who share their experiences, struggles, and best strategies that led to their success. You will walk away from each episode inspired to take action and implement the ideas to build and grow your gym into the thriving bus ...
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JCDFIT | A No-BS Approach To Looking Great Naked. A podcast about health, fitness, mindset, and what it takes to reach your fitness goals. JC is a fitness coach to high-performers around the world.
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How do I build and online business? How do I make money online? Am I really ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? How do I run Facebook ads? How do I create a membership site? What are good ideas for lead magnets? What are lead magnets? And the biggest question of all, can I *really* turn my passion into profits? Can I really create a life a freedom? Welcome to the Front Row Podcast for Entrepreneurs where we answer all of these que ...
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I am a NASM certified Personal Trainer. In total, I have placed 1st and 2nd in the four bodybuilding shows I have competed in. I have been pursuing my pro-card for the past three years. Through my eight years of weight training, I have attained an incredible foundation of knowledge and experience that I hope to share with you. In this time, I have had the pleasure of working with many coaches, friends, and athletes. I’ve helped many of my close friends begin their journey in the gym and I as ...
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HansenAthletics Radio is a top-rated podcast hosted by HansenAthletics that comprehensively covers athlete development and performance concepts. The podcast is structured to teach training enthusiasts of all skill levels how to be better athletes, coaches, and students. Delivered in an informative and engaging manner, you can expect to receive unparalleled insights into business development, marketing, and personal growth as well. Tune in and explore the world of performance like never before.
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REAL PEOPLE / REAL BUSINESSES / REAL INSPIRATION. In this raw and unfiltered podcast, nationally recognized host Michael Alden discusses fresh business ideas as well as timeless and proven success principles with real people, doing real things, running real businesses and providing real inspiration. These recordings offer a rare glimpse into what it takes to start, grow and succeed in business and in life.Michael Alden is the Founder of a premier Direct Response Marketing firm, recognized fo ...
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Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence in their Industry, and Get their Ideal Clients to Come to them. Featuring trending News, The Business of Podcasting, Attraction Marketing, and Tip of the Week plus highlight Interviews with Industry Professionals this is the perfect show to consume during your commute, gym session, daily walk, or coffee break. Hosted by Al Morentin, CEO of ...
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The show that helps new personal trainers plan build, grow and run a personal training business. This show has a ton of personal trainer tips, advice and gives support to those trainers that need it most. Don't become a statistic and be one of the 90% of personal trainers that quit in the first year. Ever wondered...- How to grow a personal training business?- How to perform an amazing client consultation?- How to set up a personal trainer website?- How to get more personal training clients? ...
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Zack Moore is the author of the book “Caponomics: Building Super Bowl Champions,” which was released in January 2018. It offers insight into how teams use data and analytics to create sustainable, competitive teams that compete for championships. Zack proposes theories and a blueprint for how teams might consider spending their cap dollars based on analysis of the first 23 cap-era Super Bowl champion teams (1994-2016). You can buy your copy of Caponomics on Amazon. This podcast is an extensi ...
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Welcome to "BYT Method of Training: Fitness and Strength Training for Life," the ultimate podcast hosted by the seasoned expert himself, Bryan Beaune. With over 25 years of experience as a personal trainer, gym owner, and accomplished athlete in Strongman, Bodybuilding, and CrossFit, Bryan is your go-to guide for achieving your fitness goals. In this power-packed podcast series, Bryan shares the wisdom he has gained from coaching thousands of individuals towards better health using the revol ...
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In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locati…
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In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness bu…
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For gym owners who want to get 5 new clients a week using only a FREE Facebook group... Listen to today's podcast to learn how to set up your group, what to post, and how to convert leads into sales every day of the week (your competitors are TOO LAZY to do this). P.S. If you want my Facebook Group Profits Implementation Checklist, drop me a DM and…
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In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coach…
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If your town is saturated with gyms and you need to stand out... the best way is to deliver MORE value than any other studio or trainer. This video shows you how gyms and studios will innovate over the next 5 years to stay ahead. Ready to get 50 HIGH-PAYING clients for your studio in the next 12 weeks? Go HERE << My name is Justin Devonshire. I've …
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If your area is over-saturated with gyms, studios and challenges, THIS episode shows you exactly what to do. I'll reveal the 4-step framework that allows you to be the MOST expensive in town AND demolish the competition instantly. P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me ⁠HERE < ⁠ Its not a sales pitch …
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In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website a…
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In this episode, host Dearonne Bethea engages in a compelling conversation with Duc Ong, the CFO of Tri City, a real estate firm specializing in multifamily properties. Together, they explore the intricacies of real estate investment strategies, from analyzing job markets and loan types to discussing the impact of recourse and non-recourse debts. D…
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In today's episode, host Dearonne Bethea sits down with the astute Duc Ong, the principal broker for Blueprint Real Estate Advisors. Together, Dearonne and Duc explore the intricacies of real estate investments, shedding light on topics often overlooked by traditional agents. From targeted market strategies and partnerships with firms like Tri City…
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In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great st…
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If you've been hearing a lot about AI but aren't quite sure how to actually use it in your everyday life, this episode is a must-listen for you. From travel planning to meal preparation, and even personal finances, AI is transforming how we live, work, and play. Tune in to discover practical AI applications and see how you can integrate these tools…
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In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjus…
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Welcome to the Business Blueprint Podcast Episode featuring Larry Gonzales, a retired Navy serviceman turned successful loan officer and real estate investor. In this episode, Larry shares valuable insights on leveraging VA home loan benefits for building wealth, the benefits of DSCR loans, and his journey from military service to creating multiple…
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To enjoy a fully-outsourced business so you can take time off and be free, requires you to hire the right team. Unfortunately, most studio owners aren't told WHO they need to hire, and WHEN to hire them. I give you complete clarity in this short episode, so you can scale smoothly and profitably with the right team. This is your plan from 0 to a ful…
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On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched u…
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If you want to be a successful entrepreneur and crush it in your business, you need to listen to this episode with Stefanie Ignoffo. As she says, if you want to make things happen in your business, you've got to put the premium fuel in your tank. And for Stefanie, that premium fuel is a whole food plant-based diet.…
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Have you ever tried offering a "Free trial' for your personal training or fitness studio... BUT you get unqualified leads and nobody ever becomes a client? Me too. Until I tweaked the method and came up with this 6-step formula for turning free trials into BIG profit boosters, that get you qualified leads, referrals, and even upfront sales. Check i…
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In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing,…
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If you've been feeling stuck in your business or uncertain about your next steps, this episode is a must-listen. It's all about knowing when to persist and when to pivot! Here are some highlights from the episode: Is It Time to Quit?: Discover the difference between a temporary setback (a "dip") and a true dead end. Learn how to strategically decid…
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Got a list of "dead" leads? Then you're leaving money on the table! The easiest and fastest way to re-engage your list and turn them into BUYERS is by starting your own fitness newsletter. This episode show you how a fitness newsletter will quickly establish your as the local "go to" authority on fitness and transformation... ...and how to get star…
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Welcome to the Business Blueprint Podcast Episode featuring a dynamic discussion between our host, Dearonne Bethea, and special guest Tasie Lee. In this episode, we delve into the remarkable journey of Ty, the general manager at Roy St. Corlino restaurant, who rose from a humble background to lead with love and passion. From forming authentic conne…
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In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and …
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In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they wan…
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In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemen…
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In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call…
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If you're an entrepreneur or business owner looking to grow your audience, establish your expertise, and generate leads, then this episode is a must-listen. Our guest, Alina Vincent, shares her proven formula for running successful and profitable online challenges. Alina is a business strategist, speaker, and international best-selling author. She'…
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This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in…
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In today's episode, we’re joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom’s journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom’s sales process and how he mana…
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In today's episode, we’re joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cy…
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This episode the remarkable military transition of Ken, a retired Navy captain whose experience illustrates the profound impact of mentorship, resilience, and determination. Overcoming the initial challenges of adapting to Navy culture, Ken found invaluable guidance from mentors who helped shape his career path and instill within him a passion for …
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In this episode, we welcome John Speed, a pest control expert with a 21-year business journey. Born and raised in Texas and now living in Hawaii, John shares his fascinating story of slow but steady growth in his business. We discuss the hardships he encountered, the mindset required for success, and the importance of being conscientious about vari…
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In this engaging and informative episode, we take you behind the scenes of the DB Brand's successful marketing journey. We sit with Monica, the driving force behind Thrive Marketing, who shares insights into how they've taken it from a small venture to a thriving business. From discussing diverse business ventures to the importance of understanding…
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In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and …
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n our latest episode of the DB Business Blueprint podcast, we delve into the importance of strategic planning and financial management in scaling a business to achieve a portfolio of $100 million in assets. Our special guest, Julian Simmons from Band of Brothers Investment Group, discusses his multifaceted journey as a soldier, a CFO and a multiple…
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Join the voyage with Chrissy, a dynamo of the sports training world, whose transformative experiences range from WNBA intern to a guru for Olympians and WNBA All-Stars. As she unpacks the quintessential elements crucial to athlete development—strength, nutrition, mindset, and more—listeners will be captivated by the intersection of physical prowess…
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In this episode, we’re joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creat…
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Ep. 45: The 30-Day Podcast Content Blueprint: Welcome back to another episode of "Podcast Marketing Secrets," I'm your host, Al Morentin, and today we're diving deep into Podcast Marketing with Aaron Witnish, co-founder of ContentOnly AU. In a world where content is king, Aaron brings us his game-changing methodology for creating a whopping 30 days…
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Ever caught yourself mindlessly munching when you’re not even hungry, or reaching for a cookie when stress strikes? Join us as Jessica Lupe, head coach of BYT Nutrition, shares her invaluable insights on curbing those pesky boredom and stress eating habits. Together, we dissect the psychological factors that nudge us toward the snack drawer and how…
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In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness busines…
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In this episode, we’re joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as ada…
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Ep. 44: How to Build Authority, Attract Clients, and Make More Sales through the power of podcast guesting. Unlock the secrets of leveraging podcasts to skyrocket your business growth with this insightful interview on Podcast Marketing Secrets. In this interview, Josef Schinwald, CEO of Guest Experts On Air, shares his rich expertise in television …
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In this episode, we’re joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help…
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Join us in our latest episode as we discuss insights about Multifamily Real Estate with Vince Gethings, CEO of Tri-City Equity Group. Together, we explore our portfolio of multifamily assets, evaluate our growth strategy, and share the journey that led us to a portfolio value of over $70 million across 700 units. As a bonus, Vince shares some insig…
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Ready to hear our story? In Episode 4 of the DB Business Blueprint Podcast, we're spilling the beans on how we turned one vacation rental in Hawaii into a thriving business, brought to you by Luxury In Every Wave – your go-to for luxurious living! 🏝️ From addressing common vacation rental myths to sharing our journey from one property to many, we'r…
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We'll chat about the highs and lows of the journey, teaching kids on the go, and even sealing business deals while travelling. We’ll explore the cultural richness we came across, the stunning landscapes, the awe-inspiring historical sites, and the diverse food that delighted our palates. We’ll also discuss leveraging business to finance such trips …
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Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share thei…
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