Best The Happy Startup School Podcasts (2024)

1
How to price a retreat 47:43

2d ago47:43

47:43

In November Matthew Matheson is hosting a retreat to help people re-connect with their authentic selves.It's an idea that he developed during his time on the Vision 20/20 program. Carlos and Ben talk with Matthew about the process he's been going through to price the retreat and see if they can help him get clearer about what that price could be. L…

1
Tenacity, with Ashley Freeborn of Smash + Tess 28:01

3d ago28:01

28:01

Buckle your seat belt, Ashley Freeborn, co-founder of Smash + Tess (insanely comfortable clothing, insanely growing company), tells her story of going from high school teacher to romper queen. Like many success stories, it was not carefully planned - Ashley and her company went where their customers rewarded them for going. There are so many great …

1
Know the Heart of Your Business - and Watch Your Business Grow! 6:36

4d ago6:36

6:36

Why do female-owned businesses in many industries statistically survive longer? Perhaps more women know what is at the heart of their business - why they do what they do, and what the purpose of their business is. If you know the H.E.A.R.T. of your business, you will help more people, and your business will grow! Connect with Elaine: Website: https…

1
Build a human-to-human business 40:57

10d ago40:57

40:57

Forget thinking about business in terms of B2B or B2C – It’s time to think H2H; human to human. As much as lawyers and accountants will tell you that businesses are independent legal entities, in the end, they’re a bunch of humans working together for some reason or other. Too many solopreneurs and founders hide behind the idea of being a “big busi…

1
How to help customers decide... to buy from you 24:38

17d ago24:38

24:38

Ben and Carlos try to interpret an email from Seth Godin to see how it relates to pricing and selling. How do we help our customers make a decision (to buy from us)? And how do we do that with integrity and not feel slimy? It can feel like we’re manipulating their ability to choose but we may also be helping them make the best decision. Which side …

1
179 - Financial Literacy for Families and Children, with Cinders McLeod 32:24

23d ago32:24

32:24

Join Cinders as she takes us through her financial literacy book series for children! We also talk about the business of publishing, mental health, and more. Grab a coffee and join us! Show Notes: https://elaineskitchentable/179 Connect with Cinders: Website: https://moneybunnies.com/ Instagram: https://www.instagram.com/moneybunnies.co/ Books: Mon…

1
Elegant simplicity in business 51:43

25d ago51:43

51:43

In a world that wants to keep hustling and believing that “bigger is better”, we’ve always had a different measure of success. For Laurence and Carlos, it’s about forging deep friendships and relationships, getting out in nature, making things that give people delight, and making sure that those you love get more of you. To do this can mean simplif…

1
Proposals and pricing 27:29

1M ago27:29

27:29

Proposal shouldn't contain any surprises – particularly not the price.The role of a proposal is to replay everything you've already spoken to your client about. In the previous episode, Carlos and Ben were joined by Hazel Martin, an executive and personal coach, who had a question about proposals and prices. She'd already had a couple of calls with…

1
On Perseverance, Purpose and Patents - with Mary Purcaro - Replay 27:12

1M ago27:12

27:12

Mary Purcaro is the Founder and CEO of Cuddlecloth® and Cuddlepet®, bath towels designed for safety. Mary shares how perseverance and the love of learning keep you going when things are good or bad in business. Are you thinking about patenting, listen as Mary share how and why she has three patents! Connect with Elaine: Website: https://elaineskitc…

1
Minimum loveable big ideas 51:47

1M ago51:47

51:47

On our previous episode, Laurence and Carlos spoke with John Parkin about big ideas: what they are; where they come from and how to spot them. He shared how big ideas can create real impact with minimum effort. The idea itself does the heavy lifting. However, what happens when you’re still searching for your big idea. How do you commit to action wh…

1
Pricing by value, not time 49:04

1M ago49:04

49:04

Beccie D'Cuhna is the founder of CourageLab and empowers leaders and teams to have courageous conversations, through mediation, training and coaching. She took part in our first Happy Pricing course and says her business is now looking very different these days to the extent that she believes she's now pricing by value not time. She talks with Carl…

1
Show Up and Be Committed with Mike Gaba 30:47

1M ago30:47

30:47

Shoveling dirt at the age of nine was his first job helping others and where Mike learned to "show up and be committed". Learn to avoid these top 3 mistakes small businesses make when it comes to protecting themselves. Connect with Elaine: Website: https://elaineskitchentable.com Instagram: https://www.instagram.com/elainetancomeau LinkedIn: https:…

1
178 - Overcoming Imposter Syndrome - The Girl's Guide to Entrepreneurship, with Alison Hall 33:13

2M ago33:13

33:13

Alison reinvented herself to become her own happy boss after 25 years of corporate life, building several lucrative businesses. "It's never too late to reach for a dream and grab it" Show Notes: https://elaineskitchentable.com/178 Connect with Alison: Website: https://www.theboldestme.com Email: alison@theboldestme.com Book: Startup Smart - The Gir…

1
How to have a big idea 54:41

2M ago54:41

54:41

John Parkin knows a good idea when he sees one. As a formed Creative Director of one of the most innovative and exciting advertising agencies of the 1990s, he knows a thing or two about coming up with ideas. He's helped create big ideas for big brands, and he's also had one big idea of his own that has transformed his world. His big idea? F**k It. …

1
More income, less effort 30:49

2M ago30:49

30:49

Jim Ralley helps with the design and strategy of learning experiences for NGOs, governments and corporate clients. Last year he tried to find the right balance between work, parenting and time for himself… and failed. This year will be different. He has a solid plan. He has the support of his family, colleagues, and clients and a strong desire not …

1
Anyone Can Be An Entrepreneur - Learn What It Takes To Be A Mompreneur from Maria Locker, CEO of Mompreneurs - replay 18:39

2M ago18:39

18:39

Maria Locker, CEO of Mompreneurs Showcase Group, shares what it takes to perform the balancing act to become a Mompreneur of distinction. Connect with Elaine: Website: https://elaineskitchentable.com Instagram: https://www.instagram.com/elainetancomeau LinkedIn: https://www.linkedin.com/in/elainetancomeau/ Facebook: https://www.facebook.com/Elaines…

1
Finding lasting colleagueship in business 51:20

2M ago51:20

51:20

When Laurence started out in business, he was a company of one. For 5 years he found his own clients, did sales and marketing, managed his finances. It didn’t even occur to him to ask for help. Then one day he realised it wasn’t much fun anymore, and he could only go so far with his own skillset. Thankfully a project came in that meant he had to as…

1
Personal brand and pricing 52:56

2M ago52:56

52:56

What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collaborate with? How much time and effort should you invest in building your personal brand? You could write a book to build a personal b…

1
Kevin O'Leary Part 1 - on Female CEO's, His Daily Habits For Success, and More! Replay 14:37

2M ago14:37

14:37

In part 1 of my interview with Kevin O'Leary - of Shark Tank, Dragons' Den, CNBC, etc. - brilliant business mind and investor in Easy Daysies, he talks about how female CEO's are bringing home the bacon (and why), what makes him put his "soldiers" (dollars) to war, the similarities and differences between parenting and running a business, what he g…

1
How To Teach Kids To Do Chores Around The House At Any Age - replay 12:18

3M ago12:18

12:18

Elaine shares 10 tips in 10 minutes which will help you implement chores with your kid(s) that will not only make your life easier, but set them up for lifelong success! Be sure to get your free age-appropriate chore charts below as well :) Press and hold for show notes and a free age-appropriate chore chart... Connect with Elaine: Website: https:/…

1
Belonging matters 51:46

3M ago51:46

51:46

What if you were unapologetically you? What impact would that have on your work, life and relationships? Unfortunately, too many of us aren’t prepared to bring our whole selves to work… or even life. We either create a mask or hold back on what’s really wanting to be seen. When we’re not prepared to show our full selves, it means we may not allow o…

1
"I'm nearly doubling my prices" 41:33

3M ago41:33

41:33

If you want to increase your prices, it has to start with an understanding of your value. Not just the mechanical tasks you perform, but the trust, familiarity, and unique value you bring to your clients. This can lead to a dramatic increase in price, which gets closer to reflecting the true value of the service provided. Mark Steadman is a podcast…

1
177 - Sell Your Passion - Principle 4 - Be A Storyteller 17:21

3M ago17:21

17:21

I wrote a book called "Sell Your Passion", and decided to read it to you on the podcast! Today is Principle 4 - "Be A Storyteller". Sell Your Passion is available as an e-Book for just $5 here! Show Notes: https://www.elaineskitchentable.com/177 Connect with Elaine: Website: https://elaineskitchentable.com Instagram: @elainetancomeau LinkedIn: http…

1
Three real stories of change 50:46

3M ago50:46

50:46

Our previous episode covered the theory along with Laurence, Carlos and Lana’s own stories of change, both small and large. On this episode, we invite some of our now 120-strong Vision 20/20 alumni – aka the Vision Tribe – to share their stories. These 3 amazing humans have been living their excite strategy by working out loud. Others have connecte…

1
The purpose of being polarising 24:05

3M ago24:05

24:05

Being polarising in your pricing and your offering is way more impactful than trying to appeal to the masses. But it means being clear about who you want to work with and focusing tightly on them. This not only helps attract the right customers who’ll find value in your offerings, but it saves your time and theirs, by allowing those who aren’t a go…

1
176 - Sell Your Passion - Principle 3 - Be a Doer 18:40

3M ago18:40

18:40

I wrote a book called "Sell Your Passion", and decided to read it to you on the podcast! Today is Principle 3 - "Be A Doer". Sell Your Passion is available as an e-Book for just $5 here! Show Notes: https://www.elaineskitchentable.com/176 Connect with Elaine: Website: https://elaineskitchentable.com Instagram: @elainetancomeau LinkedIn: https://www…

1
Stories of change 54:50

4M ago54:50

54:50

The master storyteller. One of the most valuable things we’ve learned from him is about stories of change and how stories can motivate our own action and mobilise others. Story of Self, Story of Us, Story of Now. This approach to stories is a way to activate change in the world that is aligned to who we (entrepreneurial changemakers) are and what w…

1
Selling what you do differently 31:02

4M ago31:02

31:02

Changing the way you present your product can greatly affect how people see its value and price. When you’re faced with a sticky patch, lowering prices or costs might not be the right thing to do. So instead, what might happen if you took those constraints and reframed the experience for the customer? In this episode, Carlos and Ben discuss the imp…

1
175 - Million Dollar Shark Tank Deal from Baby Boogers! with Nina Farzin of Oogiebear 48:12

4M ago48:12

48:12

Nina Farzin saw a problem, solved it, and sold millions of dollars of her product. What was the problem? Baby boogers! Listen in as Nina shares her humility and wisdom about the journey of creating Oogiebear, from proof of concept to Shark Tank deal. Show Notes: https:www.elaineskitchentable.com/175 Connect with Nina: Website: https://oogiebear.com…

1
174 - Sell Your Passion - Principle 2 - Be a Triple Threat (Part 2) 14:40

4M ago14:40

14:40

I wrote a book called "Sell Your Passion", and decided to read it to you on the podcast! Today is Principle 2 - "Be a Triple Threat". This is a longer chapter so it is in 2 parts. A lot of readers have told me it is their favourite chapter. Please listen in and tell me what you think! Sell Your Passion is available as an e-Book for just $5 here! Sh…

1
Why we need to end things 55:45

4M ago55:45

55:45

“Everything has a time to burn because it invites new life.” During his talk at Summercamp 2022, Ben Johnson shared his thoughts on the importance of creative destruction. Whether you’re talking about corporate innovation, the eventual demise of capitalism, or the maintenance of an ecological system, old things need to die in order for new things t…

1
How do you sell a book for €560? 38:03

4M ago38:03

38:03

Pricing expertise is not determined by traditional models. It’s about understanding the value and aligning incentives with the customer. By challenging conventional pricing logic and considering factors like value and skin-in-the-game, you can better convey the true worth of your products or services. This week's guests are Claus Raasted and Filip …

1
173 - Sell Your Passion - Principle 2 - Be a Triple Threat (Part 1) 25:50

4M ago25:50

25:50

I wrote a book called "Sell Your Passion", and decided to read it to you on the podcast! Today is Principle 2 - "Be a Triple Threat". This is a longer chapter so it is in 2 parts. A lot of readers have told me it is their favourite chapter. Please listen in and tell me what you think! Sell Your Passion is available as an e-Book for just $5 here! Sh…

1
172 - Sell Your Passion - Principle 1 - Be On Purpose 14:31

5M ago14:31

14:31

I wrote a book called "Sell Your Passion", and decided to read it to you on the podcast! Today is Chapter 1 - "Be On Purpose". Please listen in and tell me what you think! Sell Your Passion is available as an e-Book for just $5 here! Show Notes: https://www.elaineskitchentable.com/172 Connect with Elaine: Website: https://elaineskitchentable.com In…

1
Feel the fear but don't believe it 55:20

5M ago55:20

55:20

At Summercamp 2020, coach David Papa gave a personal, entertaining and vulnerable talk about how to be scared. He believes that the only thing that can stop you living the life you love is not the fear, it’s believing the fear. Fear is just a thought and a sensation in the body. But when you add belief to it, then it’s energy that controls your lif…

1
Pricing theory vs practice 27:32

5M ago27:32

27:32

Pricing is not just about setting a number, but understanding the value that your product or service brings to your customers. It's about considering the problem you solve and the positive change you can create for your clients. Pricing should be based on a deep understanding of your target audience and what they are willing to pay for the value yo…

1
Turning apathy into action 50:03

5M ago50:03

50:03

In a complex fast paced world it’s all too easy to think that we’re unable make any impact. But this isn’t true. At Happy Startup Summercamp 2022, Liana Fricker, founder of Inspiration Space, gave an empowering talk about turning apathy into action. Liana believes that if we harness our inspiration we can inspire others and these small ripples can …

1
5 lessons on how not to do pricing from Elon Musk 23:31

5M ago23:31

23:31

When we approach pricing without research or strategy, we end up with uncertainty, ineffective communication, and demonstrating a lack of understanding our customers’ needs. We need an outside-in approach that starts with researching the value customers get from our product or service. By focusing on the customer and their needs, we can develop a p…

1
9 lessons for living a life you love 45:46

5M ago45:46

45:46

When Ayse Birsel gave her talk at our Happy Startup Summercamp she was shocked that she only had 20 minutes to speak. Not only that, we told her that she should be sharing stories and not lessons. Ironically her talk is about lessons; lessons she’s learned from doing extensive research about older people and their attitude to life. She compiled the…

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