Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Growing a business, no matter the size, is challenging! Each Tuesday, join Jeff Pickett as he interviews guests who are successful in their pursuits. If you're a business owner, entrepreneur or start up who seeks motivation, perspective and great advice, this is the podcast you've been looking for.
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A weekly podcast show about Indian startups, entrepreneurs, and more! Hosted by Neil Patel & Friends
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Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
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Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
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WELCOME TO THE REMOTE EDITION PODCAST This podcast is all about sharing stories from remote workers who have a successful career whilst travelling the world. If you’re sick of your 9-5, fed up of your commute and want the freedom to travel, this podcast is FOR YOU! There many opportunities for you to live life on your terms AND earn a living. Freelancing, starting a business, becoming a digital nomad, getting a remote job all whilst travelling the world - these are all possible for you. Thro ...
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Research Behind Influence w/ Brooke Duffy
27:17
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27:17In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of socia…
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Building Community and Brand Success w/ Priscilla Lau
26:20
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26:20In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the impor…
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How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet
30:35
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30:35In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networki…
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From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
26:17
26:17
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26:17In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the …
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Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James)
29:41
29:41
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29:41In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps cr…
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Indie Hacker Special: Piyush Patel founder of AmplifyX Labs on Building Micro-SaaS, Bootstrapping, and Scaling.
41:41
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41:41Indie Hacker Special! I speak to Piyush Patel, the founder of AmplifyX Labs and a prominent voice in the micro-SaaS and indie hacking space. From bootstrapping projects to building in public and exploring AI-powered tools, Piyush shares invaluable insights into his personal journey, product development strategies, getting your first customers and t…
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The Future of Social Commerce w/ Sarah Penna (Orca)
23:49
23:49
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23:49In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by Dr…
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From Spicy Dreams to Market Domination: Mikhel Rajani co-founder of Naagin Sauce on building India’s No.1 hot sauce brand.
34:14
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34:14Chicken and hot sauce are a match made in heaven! In this episode, II’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Mikhel and his team spotted a gap in the market about five years ago and have since transformed Naagin Sauce into a household name, now partnering with KFC India and reaching both …
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Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris
22:14
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22:14In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in th…
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Building the Next Generation of Content w/ Max Levine (AMP Studios)
22:55
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22:55In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in r…
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Building Strength for Everyday People: Adarsh Gopalakrishnan founder of Move101 on Making Fitness Accessible.
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45:40The world is getting fatter! In this episode, we dive deep into fitness and nutrition with Adarsh Gopalakrishnan, founder of Move101 in Chennai. Move101 is a unique strength and conditioning gym tailored for regular folks with little to no training background, and it also offers online coaching. Adarsh’s journey into fitness began in an unexpected …
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From Creator to Strategist w/ Austin Null (McKinney)
29:37
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29:37In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the …
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Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs
23:33
23:33
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23:33In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and …
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds b…
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How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle)
27:16
27:16
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27:16In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, …
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Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
29:15
29:15
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29:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role …
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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey fr…
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The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr)
23:15
23:15
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23:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building stron…
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The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
25:39
25:39
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25:39In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marke…
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Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
26:45
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26:45In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and priorit…
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Investing in YouTube Creators w/ Sarah McNabb (GigaStar)
21:45
21:45
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21:45In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar. They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors. This innovative model provides creators with the capital and strategic s…
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Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL)
36:44
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36:44In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators w…
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How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence)
27:34
27:34
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27:34In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …
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Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting
22:31
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22:31In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces t…
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Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles
21:15
21:15
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21:15In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providin…
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Pay Transparency for Creators w/ Lindsey Lugrin
19:09
19:09
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19:09In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…
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Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian
18:13
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18:13In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses …
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Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo
20:13
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20:13In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questio…
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Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting
20:20
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20:20In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accuratel…
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Monetizing Your Passion w/ Victoria Hutchins
21:01
21:01
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21:01In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…
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Bridging Brands and Influencers with Tech w/ Asti Wagner
20:42
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20:42In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…
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Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice
20:16
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20:16In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and …
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Fueling Brand Connections w/ Nycole Hampton (GoodRx)
20:22
20:22
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20:22In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…
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How To Protect Your Social Media Accounts w/ Liron Segev
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23:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…
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Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
28:51
28:51
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28:51In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…
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Future of Online Communities w/ Sara Wilson
21:48
21:48
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21:48In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…
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Liquid Death's Unconventional Marketing w/ Greg Fass
19:20
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19:20In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into tradition…
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Anushka Gupta co-founder of MyMuse on building India’s first bedroom essentials brand.
51:19
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51:19On a mission to make intimacy easy, approachable, and fun. Today my guest is Anushka Gupta, co-founder of MyMuse. MyMuse is India’s first bedroom essentials brand, dedicated to making intimacy easy, approachable, and fun for Indians everywhere. Anushka and her husband started in a small apartment and now operate a warehouse serving over 150,000 cus…
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Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
23:23
23:23
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23:23In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate m…
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Prince Thomas, CEO & Co-founder of MetaShot on building the world's first console-like cricket game
36:37
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36:37Experience real cricket at home! In this episode, I sit down with Prince Thomas, co-founder of MetaShot, a Bangalore-based gaming startup. MetaShot offers a unique and immersive cricket experience through a cutting-edge metaphysical smart bat. Prince shares how the idea for MetaShot emerged during the COVID-19 pandemic. We discuss the early days of…
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The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
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19:31In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of va…
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Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
25:05
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25:05In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partners…
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How Can Storytelling Drive Content w/ Jesse Katches
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20:13In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores…
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In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of auth…
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Karan Singh, CEO & Founder of Aristobrat, on redefining fashion entrepreneurship.
34:18
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34:18Step into the dynamic world of Indian menswear fashion with our latest episode! Join us as we sit down with Karan Singh, the creative force behind Aristobrat, a brand renowned for its premium men's clothing. In this insightful conversation, Karan takes us on a journey from his inspiration drawn from a transformative trip to Scandinavia to the incep…
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Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)
20:38
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20:38In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoi…
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Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand
45:31
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45:31Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India. In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mas…
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In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, b…
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Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author
20:34
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20:34In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'pos…
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