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Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory

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Manage episode 419757913 series 3422484
Content provided by Linda Fanaras. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Fanaras or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.
Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.

02:59 Influencer Marketing Basics

05:51 B2B vs. B2C: Navigating Influencer Marketing

12:39 Success Stories and the Power of Authenticity

15:27 Building Strong Influencer-Brand Relationships

17:35 Global Growth Strategies for Influencer Marketing

20:00 Analyzing Success in Influencer Marketing Campaigns

21:43 Overcoming Challenges and Embracing Continuous Learning

23:35 Closing Remarks and Contact Information
More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 419757913 series 3422484
Content provided by Linda Fanaras. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Fanaras or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.
Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.

02:59 Influencer Marketing Basics

05:51 B2B vs. B2C: Navigating Influencer Marketing

12:39 Success Stories and the Power of Authenticity

15:27 Building Strong Influencer-Brand Relationships

17:35 Global Growth Strategies for Influencer Marketing

20:00 Analyzing Success in Influencer Marketing Campaigns

21:43 Overcoming Challenges and Embracing Continuous Learning

23:35 Closing Remarks and Contact Information
More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

  continue reading

61 episodes

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