Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
…
continue reading
In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters. Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's ...
…
continue reading
1
How Virgin America Became The Airline People Love - Alex Hunter
32:53
32:53
Play later
Play later
Lists
Like
Liked
32:53
Send us a text Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of ci…
…
continue reading
1
How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz
32:05
32:05
Play later
Play later
Lists
Like
Liked
32:05
Send us a text Welcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz. Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning …
…
continue reading
1
How to Become a Remarkable Brand with Seth Godin
39:49
39:49
Play later
Play later
Lists
Like
Liked
39:49
Send us a text My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” …
…
continue reading
1
Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting
22:31
22:31
Play later
Play later
Lists
Like
Liked
22:31
In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces t…
…
continue reading
1
Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles
21:15
21:15
Play later
Play later
Lists
Like
Liked
21:15
In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providin…
…
continue reading
1
How to Connect with Your Audience With Your Brand Story - Christine Gillies
37:56
37:56
Play later
Play later
Lists
Like
Liked
37:56
Send us a text Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolution…
…
continue reading
1
Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian
18:13
18:13
Play later
Play later
Lists
Like
Liked
18:13
In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses …
…
continue reading
1
Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo
20:13
20:13
Play later
Play later
Lists
Like
Liked
20:13
In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questio…
…
continue reading
1
How to Curate Your Own Content with Shama Hyder
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34
Send us a text My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of th…
…
continue reading
1
How to Give the Best Prompts for Chat GPT with Nick Bhavsar
39:19
39:19
Play later
Play later
Lists
Like
Liked
39:19
Send us a text What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With …
…
continue reading
1
Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting
20:20
20:20
Play later
Play later
Lists
Like
Liked
20:20
In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accuratel…
…
continue reading
1
Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice
20:16
20:16
Play later
Play later
Lists
Like
Liked
20:16
In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and …
…
continue reading
1
How I Became a BADASS - hosted by Laurie Moore
41:09
41:09
Play later
Play later
Lists
Like
Liked
41:09
Send us a text Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! Laurie is no stranger to the art of storytelling and brand …
…
continue reading
1
How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur
30:58
30:58
Play later
Play later
Lists
Like
Liked
30:58
Send us a text In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI …
…
continue reading
1
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51
In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…
…
continue reading
1
How to Claim Your White Space - Linda Fanaras
25:47
25:47
Play later
Play later
Lists
Like
Liked
25:47
Send us a text Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker. In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by comp…
…
continue reading
Send us a text Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands." In his much-anticipated return to my podcast, Adam dives into his latest creative…
…
continue reading
1
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
25:05
25:05
Play later
Play later
Lists
Like
Liked
25:05
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partners…
…
continue reading
1
How To Attract Top Talent - Charity Gibson & Johanna Gotlieb
35:25
35:25
Play later
Play later
Lists
Like
Liked
35:25
Send us a text Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry. First up, we have Charity Gibson - the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategi…
…
continue reading
1
How To Keep Your Customers From Leaving - Joey Coleman
35:28
35:28
Play later
Play later
Lists
Like
Liked
35:28
Send us a text Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers. During our chat, Jo…
…
continue reading
1
Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author
20:34
20:34
Play later
Play later
Lists
Like
Liked
20:34
In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'pos…
…
continue reading
1
Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency
21:19
21:19
Play later
Play later
Lists
Like
Liked
21:19
In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of marke…
…
continue reading
1
How Being Vulnerable About Mental Health is Good for Business - John Cameron
24:37
24:37
Play later
Play later
Lists
Like
Liked
24:37
Send us a text In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his fam…
…
continue reading
1
Branding Through Community Engagement, with Hannah Moore from Ascendco Health
17:18
17:18
Play later
Play later
Lists
Like
Liked
17:18
In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond m…
…
continue reading
1
Meet the Real Creator of Survivor - Charlie Parsons
40:20
40:20
Play later
Play later
Lists
Like
Liked
40:20
Send us a text Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and…
…
continue reading
1
Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality
33:49
33:49
Play later
Play later
Lists
Like
Liked
33:49
In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They t…
…
continue reading
1
Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment
34:29
34:29
Play later
Play later
Lists
Like
Liked
34:29
In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcom…
…
continue reading
1
How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)
38:39
38:39
Play later
Play later
Lists
Like
Liked
38:39
Send us a text Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today…
…
continue reading
1
Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in dig…
…
continue reading
1
Maximizing B2B Sales with Doug Brown, CEO Sales Strategies
29:31
29:31
Play later
Play later
Lists
Like
Liked
29:31
In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized c…
…
continue reading
1
How To Overcome Failure to Succeed - Luke Lintz
29:07
29:07
Play later
Play later
Lists
Like
Liked
29:07
Send us a text Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation. With a social media presence exceedin…
…
continue reading
1
How to Get Your Message Out to The World Through Major Media - Cheryl Hunter
35:01
35:01
Play later
Play later
Lists
Like
Liked
35:01
Send us a text My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She h…
…
continue reading
1
Driving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and Podcaster
26:19
26:19
Play later
Play later
Lists
Like
Liked
26:19
In this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how bran…
…
continue reading
1
How to Convert Followers into Customers - Jenn Hermann
44:02
44:02
Play later
Play later
Lists
Like
Liked
44:02
Send us a text My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approac…
…
continue reading
1
The Power of Emotion in B2B Marketing with Ian Baer, Founder of Sooth
28:20
28:20
Play later
Play later
Lists
Like
Liked
28:20
In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores …
…
continue reading
1
How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie Bolander
22:23
22:23
Play later
Play later
Lists
Like
Liked
22:23
In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives…
…
continue reading
1
How to Produce a Memorable Brand - Maz Farrelly
49:24
49:24
Play later
Play later
Lists
Like
Liked
49:24
Send us a text On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in pro…
…
continue reading
1
The Power of Personal Branding and Value-Based Leadership, with Ben Reinberg, CEO of Alliance Consolidated Group of Companies
32:43
32:43
Play later
Play later
Lists
Like
Liked
32:43
In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on build…
…
continue reading
1
A special tribute to my beloved mother - Sylvia Goodson
17:47
17:47
Play later
Play later
Lists
Like
Liked
17:47
Send us a text This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. In it, I share my very personal eulogy about who Sylvia was; As an artist. As a writer. As a yogi. As a wizard. As a wife. And as a mother. As a Bubby, and so much more! It's the ultima…
…
continue reading
1
BEST OF BRANDING MATTERS - How to Create Community - Mark Graham
36:35
36:35
Play later
Play later
Lists
Like
Liked
36:35
Send us a text In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building …
…
continue reading
1
BEST OF BRANDING MATTERS - How to Give a Killer Pitch - Precious L. Williams
46:37
46:37
Play later
Play later
Lists
Like
Liked
46:37
Send us a text In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an ent…
…
continue reading
1
AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AI
25:40
25:40
Play later
Play later
Lists
Like
Liked
25:40
In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for thei…
…
continue reading
1
BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin
39:52
39:52
Play later
Play later
Lists
Like
Liked
39:52
Send us a text In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book…
…
continue reading
1
Unpacking B2B Leadership: Building Healthy Teams and Mindful Strategies with Zach Montroy, CEO of The Intention Collective
22:26
22:26
Play later
Play later
Lists
Like
Liked
22:26
In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approa…
…
continue reading
1
BEST OF BRANDING MATTERS - How to Make a Memorable First Impression - Paige Valasquez
47:34
47:34
Play later
Play later
Lists
Like
Liked
47:34
Send us a text Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and…
…
continue reading
1
Bridging Technology and Empathy with Paul Pritchard, CEO of Overdose Digital
20:12
20:12
Play later
Play later
Lists
Like
Liked
20:12
In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn ht…
…
continue reading
Send us a text Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportun…
…
continue reading
1
How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
35:53
35:53
Play later
Play later
Lists
Like
Liked
35:53
Send us a text Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-mi…
…
continue reading
1
Celebrating 100 Episodes! How to Become a Sought-after Speaker - David Avrin
49:05
49:05
Play later
Play later
Lists
Like
Liked
49:05
Send us a text On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your …
…
continue reading
1
How to Become a Catalyst for Change - Paul Constance
33:25
33:25
Play later
Play later
Lists
Like
Liked
33:25
Send us a text Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals…
…
continue reading