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Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the ...
 
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show series
 
My guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back. Jessica is also the co-a…
 
My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to …
 
My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands. A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, univers…
 
My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram. Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid bann…
 
My guests today are Lana Van Brunt and Hayley Dineen - the Founders of Sackville & Co. - a design-focused, fashion-forward cannabis accessories brand based in NYC. Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious…
 
My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School. Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business scho…
 
My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies…
 
My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California. Kara is also the author of Undau…
 
My guest today is Dr. Janét Aizenstros, the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations around the world. In 2020, Janét scaled Ahava Group Global to nine-figures, making it the fastest-growing, women-led digital consultancy found…
 
My guest today is Alex Morin, the Founder and CEO of Almost Enlightened Inc. a cutting-edge educational resource that encompasses business coaching, life coaching, professional writing, and an award-winning podcast by the same name. Alex is also the creator and host of another new podcast he launched in 2022 called Promonoise - an educational podca…
 
My guests today are Maxx Mackay and his beautiful wife Tracy, who also happens to be my baby sister. Maxx and Tracy are the Co-Founders of Cozy Cottages - a thriving 5 star vacation home rental company they built from scratch (literally). Tracy is one of the hardest working people I know. Never one to sit still, she has run several successful busin…
 
My guest today is Jordan Gilford, the Founder and CEO of Gems For Gems - a multi-faceted charity that focuses on the empowerment and economic recovery of female survivors of domestic abuse Jordan has earned tremendous accolades for her work with For Gems Gems including being named one of Calgary’s Top 40 Under 40, a True Beauty Foundation Community…
 
My guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize their award-winning work for such iconic brands as A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who'…
 
My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry. Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally b…
 
My guest today is Ray Higdon - Top Keynote Speaker, Co-Creator of the Play To Win Reality Show and Co-Founder of The Higdon Group - one of Inc. 5000 fastest growing companies in the U.S. Ray is a two-time best-selling author and former #1 income-earner in a network marketing company he joined while in personal foreclosure. He's also a sought-after …
 
My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!) I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniv…
 
My guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she’s having a freaking blast doin…
 
My guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand. Scott is an award winning marketing strategist and business growth consultant with a consistent track record of transforming early stage brands into category leaders. His special sauce is re-inventing legacy brands to reali…
 
My guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customers an on-demand experience for selling, buying, renting and financing their homes. As CMO of Zillow, Aimee is responsible for driving brand experiences and growing national brand awareness. Prior to joining Zillow in …
 
My guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers. Frequently roaming between Calgary and New York City, Jason has done award-winning work for MTV, Sony Music Entertainment, the New York Times Magazine, and Tommy Boy, just to name a few. I invited Jason to be a guest on my show to talk about the role p…
 
My guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It. Jane is also the Co-Founder of PLH - the UK's leading market research agency specializing in female audiences. She began her career in advertising at such notable agencies at DDB and Ogilvy. As she rose th…
 
My guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in Vancouver, Canada according to Consumer’s Choice. Sue founded Divine Intervention over 15 years ago. And her 70% success rate is a testament to her passion for for connecting and helping others. I invited Sue to be a …
 
My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”. Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublima…
 
My guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others. Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, A…
 
My guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog. Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation. I invited…
 
My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Today Show, CNBC’s Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on bra…
 
My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content. Prior to founding SheSpeaks, Aliza worked at American Express…
 
My guest today is Ron Tite - Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He’s also a best-selling author, speaker and entrepreneur who has created award-winning work for some of the world’s most iconic brands including Air France , evian , Fidelity Investments Johnson & Johnson , Microsoft and…
 
My guest today is Dion Johnson, better known as The Womanologist. Dion is a multi-award-winning Women’s champion with the re-empowerment of women at the forefront of everything she does. Her clients include CEOs, Directors and Thought Leaders, who understand that when they truly thrive (and not just act like they are) so do their organizations, ind…
 
My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands. David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneu…
 
My guest today is James Nguyen; the Founder and CEO of inflexion media; an agency that scales companies, brands and individuals by building media brands. Their clients have been featured across global media outlets including Forbes, CNBC, ABC and many more. Prior to starting inflexion media, James was the Co-Founder & Managing Partner at Anti Hero …
 
My guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human connections online. Known as “the Dopamine Dealer of LinkedIn”, Josh spent the last 20 years building 16 businesses and is the author of the book “Balance is Bullshit”. In 2003 he started in online marketing with client…
 
My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more. A…
 
Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing. Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Varie…
 
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide. I invited Matt to be a guest on my show to …
 
My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands. In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses t…
 
Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been perform…
 
My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’. This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world. …
 
My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world’s major events, incl…
 
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple bran…
 
My guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natural talent for communicating, storytelling and collaborating with others is at the heart of her success. Jordan's work is not only groundbreaking and incredibly brave, but it has been recognized by most major advertising …
 
Today I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired Sobriety - a leading personal recovery services group that offers professional support to addicts and their families. After more than 17 years in long term recovery from alcohol and substance abuse, today Bob is internat…
 
My guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child, teen and young adult around the world. Founded 5 years ago by David Angelo - the CEO of David&Goliath, their mission is to empower our youth to overcome their biggest obstacles in the areas of diversity, equity & inclusion…
 
My guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small businesses level up and boost sales. At the ripe old age of 30, Christine was recently named in Yahoo News as one of the Top 10 Graphic Designers to Watch in 2021. She has been nominated for RBC'S Women of Influenc…
 
Today I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calgary, Canada. Following in his father’s footsteps, Shane joined the family business which seemed only natural since it was named after him. He started off in sales and quickly worked his way up the ranks, becoming the …
 
Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name. For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run. What…
 
My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits. I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand r…
 
My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising." Recently, Andy launched his first book called “GO LU…
 
Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information. Shirley speaks regularly at popular…
 
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