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In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters. Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's ...
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In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his family's struggles…
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Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for ca…
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Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way h…
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Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation. With a social media presence exceeding one million f…
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My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also deliver…
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My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven ta…
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On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in producing compelli…
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This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. In it, I share my very personal eulogy about who Sylvia was; As an artist. As a writer. As a yogi. As a wizard. As a wife. And as a mother. As a Bubby, and so much more! It's the ultimate brand story …
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In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections. Ot…
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In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a se…
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In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of S…
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Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led worksh…
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Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch th…
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Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. F…
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On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This con…
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Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellect…
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Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techn…
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What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on…
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Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work. June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape wi…
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Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, w…
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Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering. Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about! During our chat, Chris and I take a deep dive into cult brands. Some thin…
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Today I’m sitting down with Deondric Royster; Managing Director at Webby Media and the Signal Awards - a podcast-focused awards program that honours excellence in podcasting. Before joining Webby Media, Deondric worked for some of the world’s most recognizable brands including Spotify and I Heart Radio. And with his 13+ years of experience in the i…
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Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands? In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of br…
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My guest today is Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name…
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My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discuss everything from building communities to building connections. Other topics we cover include: The value of story telling How to give people a reaso…
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My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Set…
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My guest today is Irina Sidorina; Head of Creativity at CANVA - a 3 billion dollar company that has disrupted the design industry as we know it. During our conversation we cover everything from creating a brand to creating magic. Other topics include: The importance of having a strong culture How CANVA gives you simple tools to be more creative Why…
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My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people. Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and d…
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My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars. Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation. Dur…
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My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders. Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide. During ou…
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My guest today is Diane Young, the CEO and Co-founder of The Drum - a leading global publisher for the marketing and media industries. During our conversation we cover everything from learning about good marketing to learning from your mother. Other topics include: The difference between branding and marketing Things you can do to become a better l…
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My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy. Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach. During our conversation we cover everyt…
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My guest today is Megan Golightly, the CEO & Founder of GoSimplified - a professional organizing business that changes lives by changing environments. During our fun conversation we cover everything from building a brand to building connections with celebrity clients. Other topics include: Why it’s great to reinvent yourself How fear cripples us Wh…
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My guest today is Dr. April Elliott - an award-winning medical doctor, executive coach, consultant, writer, and speaker. Dr. Elliott has been the Section Head (and program founder) of Adolescent and Emerging Adult health in a leading Canadian hospital for the past 21 years. And last, but definitely not least, I am proud to say she is one of my olde…
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On today’s episode of Branding Matters I’m sitting down with world-renowned comedien Kevin Bozeman. You might recognize the name, as Kevin was a semi-finalist on NBC’s “Last Comic Standing”. He has also appeared on Comedy Central, NBC, CBS and FOX. During our fun conversation we cover everything from parenthood to cancel culture. Other topics we di…
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My guest today is Lavender Morantz - Bestselling author, international TEDx speaker, successful business woman and proud mama to two spirited daughters. During her 20 year career, Lavender has founded multiple start-ups. She’s also a certified nutrition and wellness specialist who educates children and families about the importance of the mind, bod…
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My guest today is Adam Rodricks - an award winning keynote speaker & bestselling author who is known as Canada's top expert at growing brands through digital marketing & social media. Adam is also the best-selling author of Trigger Fingers (#1 on Amazon in 5 categories) And his work as a social media influencer has been featured on CBC, CTV, Yahoo,…
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On today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business. William talks about why is it important to have a purpose whe…
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Today we are talking about Instagram and Reels! The transition to video-focused content on social media platforms has been a big change for a lot of brands. My guest has all the tips on how to keep your brand authentic through this content transition. Meet Stephanie Rose, Creative Director & Founder of Westrose Media - a photography/videography com…
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In this episode of Branding Matters, I sit down with 2 people I used to watch every morning on TV. They are Dave Kelly & Tara McCool, and the shows I’m referring are ‘The Big Breakfast’ and ‘Breakfast Television’. Today Tara is the Chief People Officer at Foundation Auto. She’s also the co-host of Calgary Next - a popular podcast that discusses the…
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My guest today is Suzie Yorke - the Founder and CEO of Love Good Fats - the #1 Top Growing company in Canada in 2021 in Globe & Mail Report on Business. A former triathlete, Suzie created this delicious line of snacks so North Americans could eat and enjoy "good fats" on the go. And in just over 3 years, her rocket ship food start-up exceeded $100m…
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My guest today is Paddy Gilmore - the Founder of Studio Gilmore. Paddy is known around the world as “The Humour Consultant” because he helps brands use humour as a way to become more profitable. With more than 20 years experience in advertising, and a Master’s degree investigating humour, Paddy has worked with numerous brands including Barclays, Th…
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My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by …
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My guest today is Margaret Glover Campbell, COO of Virtual Gurus - the largest and most trusted virtual assistant marketplace in North America. What began as a small start-up in 2016, has skyrocketed into an award-winning business that puts diversity and inclusion at the forefront of everything they do. A self-confessed science and ‘technology-geek…
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My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others. Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has b…
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My guest today is Carrie Schiffler - the author of the new book “From The Corner of Bad And Ass”. As an actor who writes and a writer who acts, Carrie is best known for her critically acclaimed, one women show called Tabitha; A Girl and Her Box, which was produced by Ground Zero Theatre in Calgary, Alberta Canada. Carrie received an honourable ment…
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My guest today is Bobby Lehew the Chief Content Officer at commonsku. As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards. And, as a former distributor, he ranked three times on Inc. Magazine’s fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham’s #Online18 - a …
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My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm B…
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My guest today is Mitch Freed, the new CEO at Genumark - one of North America’s most trusted branded merch makers for over 40 years. Mitch isn’t the first Freed to be on my show. You may remember his dad Mark Freed who I had the privilege of interviewing on one of my very first episodes. Since then, Mark has stepped down as CEO, passing the torch o…
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My guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women. Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear…
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