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In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters. Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's ...
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In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his family's struggles…
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Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for ca…
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Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way h…
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Cyraxx Is Back For Revenge! This episode is about Cyraxx , also known as shadowblade, drift works beats, odd world art, and Chance Wilkins. The purpose of this content is to learn how to stay safe online and how to not make the same mistakes that Cyraxx has made himself. Cyraxx is a YouTube content creator known for his music, artwork, virtual raci…
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Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation. With a social media presence exceeding one million f…
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Cyraxx Crying He's Not A Lolcow! This episode is about Cyraxx , also known as shadowblade, drift works beats, odd world art, and Chance Wilkins. The purpose of this content is to learn how to stay safe online and how to not make the same mistakes that Cyraxx has made himself. Cyraxx is a YouTube content creator known for his music, artwork, virtual…
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My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also deliver…
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My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven ta…
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On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in producing compelli…
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This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. In it, I share my very personal eulogy about who Sylvia was; As an artist. As a writer. As a yogi. As a wizard. As a wife. And as a mother. As a Bubby, and so much more! It's the ultimate brand story …
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Cyraxx Will Be Furious With Turkey Tom... This episode is about Cyraxx , also known as shadowblade, drift works beats, odd world art, and Chance Wilkins. The purpose of this content is to learn how to stay safe online and how to not make the same mistakes that Cyraxx has made himself. Cyraxx is a YouTube content creator known for his music, artwork…
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Watch on YouTube here: https://www.youtube.com/watch?v=3_M5k7V1-1A This episode is about Cyraxx , also known as shadowblade, drift works beats, odd world art, and Chance Wilkins. The purpose of this content is to learn how to stay safe online and how to not make the same mistakes that Cyraxx has made himself. Cyraxx is a YouTube content creator kno…
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In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections. Ot…
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In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a se…
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In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of S…
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Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led worksh…
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Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch th…
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Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. F…
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On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This con…
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Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellect…
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Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techn…
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What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on…
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Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work. June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape wi…
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Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, w…
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Get ready to unravel a true crime tale that sends shivers down your spine as we dive into the twisted psyche of Randy Stair - not just an internet oddity, but a bona fide killer. With a chilling cocktail of obsession, darkness, and an eerie transformation, Randy shifted from online animator to a real-life mass shooter, leaving behind a trail of tra…
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Where Are All the Nice Guys? | Joseph Strickland Joseph Strickland, aka Joseph8276, has carved out a distinct corner of the YouTube landscape with his rant videos. Fueled by raw emotion and an unapologetic approach, Strickland delves into the topic of women's preferences for "bad boys," presenting his viewpoint with fervor and intensity. Strickland…
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Cyraxx Lies Again About the Chatlog! This episode is about Cyraxx , also known as shadowblade, drift works beats, odd world art, and Chance Wilkins. The purpose of this content is to learn how to stay safe online and how to not make the same mistakes that Cyraxx has made himself. Cyraxx is a YouTube content creator known for his music, artwork, vir…
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Randy Stair - The Drive 1 - Pt 2 Get ready to unravel a true crime tale that sends shivers down your spine as we dive into the twisted psyche of Randy Stair - not just an internet oddity, but a bona fide killer. With a chilling cocktail of obsession, darkness, and an eerie transformation, Randy shifted from online animator to a real-life mass shoot…
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Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering. Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about! During our chat, Chris and I take a deep dive into cult brands. Some thin…
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Ladies, Get A Real Man | Joseph Strickland Joseph Strickland, aka Joseph8276, has carved out a distinct corner of the YouTube landscape with his rant videos. Fueled by raw emotion and an unapologetic approach, Strickland delves into the topic of women's preferences for "bad boys," presenting his viewpoint with fervor and intensity. Strickland's cha…
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Joseph Strickland - The Anti-Swag Corporation Joseph Strickland, aka Joseph8276, has carved out a distinct corner of the YouTube landscape with his rant videos. Fueled by raw emotion and an unapologetic approach, Strickland delves into the topic of women's preferences for "bad boys," presenting his viewpoint with fervor and intensity. Strickland's …
  continue reading
 
Get ready to unravel a true crime tale that sends shivers down your spine as we dive into the twisted psyche of Randy Stair - not just an internet oddity, but a bona fide killer. With a chilling cocktail of obsession, darkness, and an eerie transformation, Randy shifted from online animator to a real-life mass shooter, leaving behind a trail of tra…
  continue reading
 
Cyraxx Most Infuriating Rant Yet! Cyraxx Most Infuriating Rant Yet! (Live Reaction) Original footage credit to N Boy https://www.youtube.com/watch?v=sRR93n8jkjM Bat Footage credit goes to Fed Smokers Fiends: https://www.youtube.com/watch?v=g4-UtEAUPDk&list=PLOao9brJbcXEDipJVA8L29lgmn2ySFvts&index=26 Yung Cyraxx new hit song! https://www.youtube.com…
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Cyraxx Defended by Foodie Beauty! Cyraxx Now Being Defended by Foodie Beauty! #cyraxx #cyraxxofficial ----------------------------------------------------------------------------------------------------------- 🎤 EQUIPMENT I USE & RECOMMEND 🎤 Microphone: https://basedshaman.com/mic Mic Arm: https://basedshaman.com/mic-arm Mic Shock Mount: https://ba…
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Cyraxx Rages Against The Police Again! Original on N Boy's Channel: https://www.youtube.com/watch?v=k-uwrztgDzQ 0:00 Intro 02:00 No Accountability! 04:00 He would not leave! 06:00 Public Defender 08:00 He did that?! 10:00 Take matters into our own hands 12:00 Go to court 14:00 The cops 16:00 The footage 18:00 Advice 20:00 Gloating 22:00 The trolls …
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Cyraxx Calls Us Scumbags! UNBELIEVABLE 🤣 ----------------------------------------------------------------------------------------------------------- 🎤 EQUIPMENT I USE & RECOMMEND 🎤 Microphone: https://basedshaman.com/mic Mic Arm: https://basedshaman.com/mic-arm Mic Shock Mount: https://basedshaman.com/mic-shock-mount Foam Mic Windscreen: https://ba…
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Cyraxx Final Plea to Avoid Jail! Original Footage: https://www.youtube.com/@ConnaldHerksterPeterson 0:00 Intro 00:13 Starship Lockjaw Intro 00:52 Skit 01:32 Reaction 19:30 Fed's Comment Section 21:56 N Boy's Comment Section 30:12 Outro #cyraxx #cyraxxofficial ------------------------------------------------------------------------------------------…
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Today I’m sitting down with Deondric Royster; Managing Director at Webby Media and the Signal Awards - a podcast-focused awards program that honours excellence in podcasting. Before joining Webby Media, Deondric worked for some of the world’s most recognizable brands including Spotify and I Heart Radio. And with his 13+ years of experience in the i…
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Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands? In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of br…
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My guest today is Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name…
  continue reading
 
My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discuss everything from building communities to building connections. Other topics we cover include: The value of story telling How to give people a reaso…
  continue reading
 
My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Set…
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My guest today is Irina Sidorina; Head of Creativity at CANVA - a 3 billion dollar company that has disrupted the design industry as we know it. During our conversation we cover everything from creating a brand to creating magic. Other topics include: The importance of having a strong culture How CANVA gives you simple tools to be more creative Why…
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My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people. Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and d…
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My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars. Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation. Dur…
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My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders. Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide. During ou…
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My guest today is Diane Young, the CEO and Co-founder of The Drum - a leading global publisher for the marketing and media industries. During our conversation we cover everything from learning about good marketing to learning from your mother. Other topics include: The difference between branding and marketing Things you can do to become a better l…
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My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy. Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach. During our conversation we cover everyt…
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My guest today is Megan Golightly, the CEO & Founder of GoSimplified - a professional organizing business that changes lives by changing environments. During our fun conversation we cover everything from building a brand to building connections with celebrity clients. Other topics include: Why it’s great to reinvent yourself How fear cripples us Wh…
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My guest today is Dr. April Elliott - an award-winning medical doctor, executive coach, consultant, writer, and speaker. Dr. Elliott has been the Section Head (and program founder) of Adolescent and Emerging Adult health in a leading Canadian hospital for the past 21 years. And last, but definitely not least, I am proud to say she is one of my olde…
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