Best Themarketinganu Podcasts (2024)

1
EP299 - PPC Workload 35:53

3h ago35:53

35:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done i…

1
EP298 - Advertising This Fall 18:46

9d ago18:46

18:46

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strate…

1
EP297 - Controversial or Unpopular PPC Opinions 30:53

23d ago30:53

30:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC…

1
EP296 - Is PPC As We Know It Dying 34:37

1M ago34:37

34:37

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs…

1
EP295 - Strategic & Tactical Biases in PPC 30:07

1M ago30:07

30:07

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under …

1
EP294 - Google Reporting Glitch + Google is a monopoly ruling 30:36

1M ago30:36

30:36

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation? Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case? Thank you for listening!…

1
EP293 - PPC and Search News from Last Week 17:48

2M ago17:48

17:48

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it? Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what d…

1
EP292 - Handling Being Micromanaged in PPC 26:57

2M ago26:57

26:57

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work? Q3 Do you have anything in your prospecting process that helps you screen for potential micromana…

1
EP291 - Getting KPIs Right 18:24

3M ago18:24

18:24

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize toward? Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why? Q4 What KPI do you think is …

1
EP290 - Bidding on Brand Terms 24:01

3M ago24:01

24:01

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an abs…

1
EP289 - Trust in Ad Platforms 38:51

3M ago38:51

38:51

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this? Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform? Q3 Which platforms …

1
EP288 - Google Pausing Low Activity Keywords 33:39

3M ago33:39

33:39

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google au…

1
EP287 - Maximizing the Post Click Experience 34:34

5M ago34:34

34:34

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.? Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are …

1
EP286 - Explaining Confusing & Confounding Things in PPC 33:47

5M ago33:47

33:47

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? Q2 What are you explaining most frequently these days? Q3 Which ad platforms are the most confusing …

1
EP285 - The Moving Goal Posts of Google Ads in 2024 37:34

6M ago37:34

37:34

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google? Q3 Now that you have seen the warning t…

1
EP284 - GA4 Q&A with Brie Anderson 28:16

6M ago28:16

28:16

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4. Thank you for listening! Please help grow…

1
EP283 - We Need More Sales Leads Right Now 30:17

6M ago30:17

30:17

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.? Q2 How did you react to and handle the request…

1
EP282 - Navigating Ever Advancing Automation in PPC 35:15

7M ago35:15

35:15

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan t…

1
EP281 - Telling Clients Hard Truths 28:18

7M ago28:18

28:18

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What t…

1
EP280 - Reimagining PPC 40:42

7M ago40:42

40:42

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years? Q3 Are there servic…

1
EP279 - Vetting Potential Clients 33:17

7M ago33:17

33:17

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about? Q3 What ar…

1
EP278 - Burnout & When You Just Don’t Enjoy PPC 47:14

8M ago47:14

47:14

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lac…

1
EP277 - PPC Freelancing & Consulting 36:50

8M ago36:50

36:50

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up? Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision? Q…

1
EP276 - PPC Testing in 2024 26:50

8M ago26:50

26:50

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, …

1
EP275 - What's On Our Mind This Week? 32:10

8M ago32:10

32:10

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss. Q3 Getting the support you need from Google Ads and other platforms. Discuss. Q4 What are clients or stakeholder…

1
EP274 - Ginny Marvin Q&A 35:30

9M ago35:30

35:30

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 fr…

1
EP273 - PPC holiday Wishlist 27:06

9M ago27:06

27:06

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q3 What is on your holiday wish list for the PPC industry? Thank you…

1
EP272 - Solving Common PPC Issues 33:07

10M ago33:07

33:07

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or execution the issues you find? What are the most common client or stakeholder issues you run across these days? How do you addres…

1
EP271 - Post Black Friday Weekend Review 20:40

10M ago20:40

20:40

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM? Q3 Did you notice any …

1
EP270 - Best Strategies for Holiday Season 22:07

10M ago22:07

22:07

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy…

1
EP269 - Whats Hapenning in PPC 23:02

11M ago23:02

23:02

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or months) has you most worried or concerned? Q3 What do you have the most questions or stress about in PPC right now? Q4 Are there any…

1
EP268 - Performance Max & Demand Gen in Google Ads 21:38

11M ago21:38

21:38

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax performance been for your accounts lately? Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, w…

1
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World 20:25

11M ago20:25

20:25

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost …

1
EP266 - Capturing Attention In A Crowded World 23:36

12M ago23:36

23:36

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in? Q2 What are some ways you try to make your ads stand out or grab attention? How/does this vary by ei…

1
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved 23:09

12M ago23:09

23:09

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them? Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)? Q3 Are you cu…

1
EP264 - Are You Ready for Q4? 27:48

12M ago27:48

27:48

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not? Q3 Have you increased, decreased or stayed at the same budget level f…

1
EP263 - PPC Myth Busting 32:16

1y ago32:16

32:16

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more di…

1
EP262 - Red Flags & Problem Clients 34:31

1y ago34:31

34:31

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they arise? Q3 What red flag(s) are deal breakers for you and why? Q4 What traits do you find make a problem client? Q5 How do you de…

1
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms 26:50

1y ago26:50

26:50

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have…

1
EP260 - The Business of PPC 47:06

1y ago47:06

47:06

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not? Q3 Is there a…

1
EP259 - Adventures in Conversion Tracking in 2023 24:45

1y ago24:45

24:45

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion trackin…

1
EP258 - GA4 34:17

1y ago34:17

34:17

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you working in GA4? Q3 What are your biggest challenges working in GA4? Q4 What is missing in GA4 that you regularly used in Universal A…

1
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution 36:37

1+ y ago36:37

36:37

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):1. Diminishing role of keywords2. End of 3rd party cookies3. Google Analytics 44. Apple’s URL stripping5. Something else Q2 Which are…

1
EP256 - Are Tech Companies Out of Touch with What People Actually Want? 40:53

1+ y ago40:53

40:53

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in t…

1
EP255 - GML Q&A with Ginny Marvin 28:29

1+ y ago28:29

28:29

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Ginny Marvin (@adsliaison) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last wee…

1
EP254 - PPC Pitfalls 32:27

1+ y ago32:27

32:27

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what h…

1
EP253 - The Future of Search & PPC 25:38

1+ y ago25:38

25:38

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come…

1
EP252 - Targeting Ads in Today’s Ever Changing Environment 32:16

1+ y ago32:16

32:16

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any …

1
EP251 - When Platforms Meltdown 20:50

1+ y ago20:50

20:50

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts? Q3 When you bec…

1
EP250 - AI - Helpful or Headache in PPC 27:45

1+ y ago27:45

27:45

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI do you think are a headache or difficult for PPC? Q4 What do you think is the most exciting and/or potentially the most useful…

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