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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
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Scott and Tim O'Hara tackle a variety of subjects, from doomsday scenarios to the mysteries of the universe to not only entertain, but educate their listeners. From the eerie and supernatural to everyday dangers, they consult with a wide range of professionals to provide you with the best information they can find. Welcome to The Dad's Doomsday Guide.
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Northern Ireland has a better story to tell — one that goes beyond bombs, bullets and a sunken ship. You are part of this story. With 300+ conversations featuring some of the incredible people who call this place home, our weekly show gives you the chance to get away from the clickbait and connect with the amazing things happening in Belfast. Previous guests include NASA Scientists, Billion-Dollar CEOs, 91-year-old park-runners, Oscar-winning directors, Olympic Gold medalists, Bitcoin Auctio ...
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Drawing on over 300 years of British Army leadership experience, ’The Centre for Army Leadership Podcast’ looks to establish what is required of our leaders and our leadership, to meet the challenges of both today and tomorrow. For the British Army, leadership underpins everything that we do. It not only ensures we do right by our people, it underpins our operational success. This podcast series seeks to harness diversity of thought and experience from military leaders as well as leaders fro ...
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Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or l…
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Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the crea…
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Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitc…
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Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade …
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Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those…
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Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pi…
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Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia. Since the pandemic, agencies around the world have been incre…
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Ciaran May is the founder of Natural Resilience, a lover of nature and a proud father. In this episode, we talk about: The baggage Northern Irish men are unpacking from their dads/grandas Joining the police as a young lad from West Belfast Taking “the armour off” for the first time The rock bottom moment that changed his life forever And breaking l…
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Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern…
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Tom Griffiths is a Sunday Times Top 100 Entrepreneur & Disruptor who is currently launching a revolution with https://www.nightlenses.com In this episode, we talk about: Getting Richard Branson naked Digitally selling fish in buckets before they come to shore Breaking the “crabs in a barrel” mentality 10-second courage The power of taking action An…
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Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditchin…
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Willetta Gabriel is the founder of Bethel’s Kitchen: an artisan bagel and pickle business in Dromore, County Down. In this episode, we talk about: Launching an extremely niche product in a rural town Why every single bagel tastes different (Depending on who rolled it) How one social media post saved her whole business And her experience living in N…
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In this episode we speak to Sergeant Ashley Siddall of the Royal Army Medical Corps (RAMC). He began his career at the Army Foundation College Harrogate, at the age of 16, culminating in him joining the RAMC. After completing his trade training as a medic, providing pre-hospital care, Sgt Siddall joined 16 Medical Regiment, and has since deployed t…
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Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and t…
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Mark Marais is an entrepreneur from Zimbabwe with deep roots in Belfast. He’s the founder of the luxury travel business Africa Golf Safari and co-founder of the Sport Changes Life Foundation. In this episode, we talk about: Growing up on an idyllic African farm during the war How sport helped with racial integration in his school What Donald Draper…
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The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved a…
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Tony Novosel MBE is a former motor mechanic, steelworker, and semi-retired academic from Pittsburgh who has dedicated his life to serving Northern Ireland. In this episode, we talk about: How the collapse of the steel industry was the best thing that ever happened to him Why he first decided to visit Northern Ireland 50 years ago (And why he's been…
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Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an …
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Graham Robinson is an Artist and Director with over 15 years of experience working with household names like Netflix, Universal Music Group, Ed Sheeran, Coldplay, Dua Lipa and the BBC. In this episode, we talk about: How the creative journey is made up of incremental steps rather than huge Hollywood moments Discovering his art form at a young age T…
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In this episode we speak with Doctor Victoria Carr, Primary School Head Teacher, Army Reservist in the Intelligence Corps, and Centre for Army Leadership Senior Research Fellow. Combining her experience in leading in the education sector and as a military leader, Victoria provides a unique insight into how teams can benefit from leadership skills a…
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Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic,…
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Alan Mahon is the Belfast-born Founder and CEO of Brewgooder, an impact beer brand, B Corp, and the fastest-growing independent UK beer brand of 2023. In this episode, we talk about: Meeting George Clooney & Leonardo Dicaprio Leaving his "three mums” behind to move to Scotland The tension between doing good and making money How getting a parasite i…
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In this episode, we speak to Major David Love, Royal Military Police (RMP), in his role as SO2 Army Leadership at the Centre for Army Leadership (CAL). We discuss how the CAL are developing the concepts and theory of leadership into tools that the Army can use. He focusses on the importance of understanding your people, and how by taking a human-ce…
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James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In busines…
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Marty Neill is the founder of AirPOS. He’s also an ex-music journalist and avid retro gamer. In this episode, we talk about: Leaving school illegally at 15-years-old Building and selling video games as a kid on his Spectrum + 2 How all the best things in his life have come from “tiny rooms” Why you should never fall in love with your business Ideas…
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Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stu…
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Máirtín Ó Muilleoir is the publisher of the Andersonstown News in Belfast and the Irish Echo in New York. In this episode, we talk about: Why he has a blackbird on his business card How he was able to buy a business with no money The future of the newspaper industry Growing up in Andytown during the sixties Challenges facing the media sector The sy…
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In this episode we speak to Sir Alex Younger KCMG, the former Chief of the Secret Intelligence Service. Prior to his six-year tenure as ‘C’, Sir Alex was the Head of Counter Terrorism and obtained many operational roles worldwide. His time at MI6 was preceded by a stint in the British Army - first as a private soldier and later as a commissioned of…
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Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or…
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Patrick Treacy is a pioneer in Aesthetic Medicine. Throughout his incredible career, he’s won countless awards, trained thousands of doctors and trail-blazed new protocols used around the world today. In this episode, we talk about: Smuggling cars across the German border to pay for med school Being arrested in Iraq under suspected espionage How be…
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In this episode we speak to Lieutenant Colonel Ed Fraser of the Duke of Lancaster's Regiment, formerly the 1st Battalion The King's Regiment, which he commissioned into in 2001. He served in Afghanistan on Op HERRICK, and twice in Iraq on Op TELIC. Away from regimental duty, Lt Col Fraser instructed as a Platoon Commander at the Royal Military Acad…
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Peter Hannan is a Meat Merchant who supplies 400+ restaurants throughout Ireland, the UK and Europe, including some of the biggest names in the industry. In this episode, we talk about: How he started out in the meat business (Aka, butchering lambs for his mum's mate's freezer as a boy) Moving to America at 19-years-old to learn from the masters of…
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In this episode we speak to Brigadier Jaish Mahan, who commissioned into the Royal Army Medical Corps (RAMC) in 1994 and has served in roles spanning the medical profession. He has deployed on seven operational tours, including Kosovo, Sierra Leone, the Iraq war and Afghanistan three times. Brigadier Mahan has been an Army Reservist since his trans…
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Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it …
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Iain Percy is the founder of Artemis Technologies and a two-time Olympic Gold Medalist. In this episode, we talk about: How he fell in love with the water His work with professional sailing teams around the world Building the world's first electric workboat and electric passenger ferry The pros/cons of bringing an Olympic mindset to business Limiti…
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In this episode we speak with Lieutenant Colonel Simon Farebrother MC. Simon commissioned in 2001 into the Queen's Dragoon Guards (QDG) - a light cavalry regiment that specialises in reconnoissance. He served on operations on Op BANNER in Northern Ireland, on Op HERRICK in Afghanistan, and on Op TELIC in Iraq. His troop was attached to 3 Commando B…
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Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-hou…
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Alan Weir is a top leader at Toyota Motor Manufacturing UK. In today's episode, we talk about: His first job in Belfast Zoo Amusement park as a kid Working in a seatbelt factory Leaving home Managing a team of 40 English men in his early-twenties (And the leadership lessons he learned as a result) The powerful culture Toyota have created Experienci…
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