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Tom Kranz uncovers the ways in which authors, artists and musicians find their creativity, especially those who find it later in life or hidden under layers of denial. Artists, writers and musicians aren't necessarily born that way. Or, maybe they are and just don't know it.
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The CUSP Show

Columbia Sports Management

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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.
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Joe and Mike welcome Dedra DeLilli, Group Manager of Sponsorships for Toyota-North America. Dedra dives into her career journey and how she ended up at Toyota. She discusses how creating the first sports sponsorship practice at TD Ameritrade helped her at Toyota. Dedra goes into Toyota’s partnership with the NFL, Flag Football, and what goes into t…
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Wasps are not our friends, usually. However, Chris Alice Kratzer has found redeeming qualities in wasps, dedicating an entire book to them called The Social Wasps of North America. She was also inspired by a specific type of wasp to design a new kind of home insulation that could go into production sometime in 2024. We'll find out when Yellowjacket…
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Joe and Mike welcome RJ Kranz. They discuss RJ’s experience growing up in Guam, the state of Guam sports, and his passion for basketball. RJ discusses being a member of their national team and how it led to Yale, where he managed the team. He dives more into the skills he picked up at Yale, and how he wants to use sports to give back to Guam. The C…
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Joe and Tom welcome Bronwen O’Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nickelodeon's jump into spor…
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Three authors, three books, three ways to enjoy your summer reading! I invited three of my returning authors to tell us about their new books, all coming out during June, 2024. There’s something for everyone here, to wit: Fork Social Media! (And the algorithm it rode in on). Sudi “Rick” Karatas returns for his third visit to Type. Tune. Tint. with …
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Joe and Mike welcome Taylor Esoldi, Master’s Student at Columbia, Former Navy Officer and intern for Williams Racing. Taylor speaks to his background, the lessons he learned in the Navy, and what he brings to a job like Williams. Lastly, he talks about keeping an open mind with his career change and the mentors he had that got him to where he is to…
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Dr. David Weill spent 20 years as one of the world's pre-eminent heart and lung transplant surgeons. Some of his exploits are detailed in his memoir, Exhale: Hope, Healing and A Life in Transplant, which he wrote to preserve the amazing nature of transplant surgery, its successes and failures. But as many authors have found, writing fiction from fa…
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Joe and Tom welcome Joshua Schuab, the Comissioner of the American Association of Professional Baseball. Joshua Schuab speaks about his journey and affiliate baseball. He speaks more about stadium construction, the increased media content with Fubo partnership, ownership structure and entertaining fans. Josh also speaks about expansion. Lastly, he …
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Joe and Scott welcome Vince Papale and Eric Swann to the CUSP Show. They both begin to speak about their journeys with football and to the NFL. They also discuss their upbringings and how it drove them to be around sports. They also talk about never letting others tell you that it isn't possible to be successful. The CUSP Show is a production by th…
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Australia’s pre-eminent recovery guru brings his positive energy to the world. It took sheer exhaustion from a 17-year heroin addiction to simply stop the madness. And in 2009, he cleared his head and began living a life devoted to better health and commitment to helping other addicts. "I'm incredibly blessed to be where I am today,” he says. At ag…
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Joe and Tom welcome Yussuf Khan, CEO and Founder of the Khante Group and First and Pen. Yussuf speaks about his career, specifically, starting at ESPN and taking more of an entrepreneurial path later on. Khan further explains the importance of learning sales after transitioning from a banking background and the basic DNA of sales. He then speaks ab…
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I lost a friend of mine recently. I was fortunate to reconnect with Rob Feldman after going our separate ways for several decades. I was even more fortunate to be able to speak with him at length during this podcast episode in January of 2023. I learned so much about this individual whom I only knew dribs and drabs about even while working with him…
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Joe and Scott welcome Mason Gordon, Co-Founder of Slam Ball. Mason goes through his career development to end up at Slam Ball. He talks about how he chose to present the league to build its popularity, and reinvent himself as a storyteller for people to invest in him and his team. He speaks about what he learned from season one of Slam Ball. Mason …
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Joe and Tom welcome Stephanie Marciano, Head of Sports and Entertainment at Ally. Stephanie Marciano speaks to the success and frenzy of women’s sports and goes into her successful career to get to Ally. She speaks to growing the brand of Ally and the athletes she partners with, including her thoughts about NIL. Stephanie also speaks to social medi…
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Joe and Tom welcome Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his …
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Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Afri…
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Description: Joe and Tom welcome Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. Gary speaks about AI’s impact on the business and the consumer side with AI technology in sport…
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Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, thei…
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Joe and Scott welcome Brian Michael Cooper, President and COO of American Flag Football. Brian Michael Cooper talks about his career journey and becoming the President of the Rio Grande Valley Vipers in the NBA G-league, being in the XFL, and Flag Football. He also talks about learning the different components of running and league and the status o…
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Joe and Tom welcome back Matt Restivo, CEO of OddsJam to talk about OddsJam and the growth of the company. Matt expands on how he got to work with the guys at OddsJam, how Oddsjam works and their work to educate sports betters. He explains how he gets users and how OddsJam monetizes. Matt gives his take on the status of the sports betting space at …
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Joe and Tom welcome Ryan Duke, Founder of Crossover Culture. Ryan dives into his background and the development of Crossover Culture. He discusses the size of the company and how they pick the athletes they partner with. Ryan further explains what success looks with the athletes they partner with, and the nature of the deals. He expands on marketin…
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Of all the author stories I’ve encountered in five years, this is probably the most amazing of all. Mary Beth O’Connor is a retired federal administrative law judge who survived a childhood rife with physical, sexual and emotional abuse followed by 20 years of hard core alcohol and drug addiction. Faced with never-ending feelings of abandonment, da…
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Joe welcomes Adrienne Smith, Creator of Blitz Champz and wide receiver for the Boston Renegades. She speaks about the development of Blitz Champz and her desire to create this company. Adrienne continues speaking about her passion, and success in tackle and flag football. She discusses her excitement about the acceleration of flag football. Adrienn…
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Title: Professional Chess Player, Chess Boxer, Entrepreneur and Content Creator Joe and Mike Schretter welcome James Canty III. Joe speaks about his background and how he was able to market himself as a content creator and a chess player. He also speaks about his viewers and his preparation process. James also speaks about chess boxing and what goe…
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The combination of musical talent and digital technology has created a new breed of artists who can create amazing music at home using a computer and a keyboard. It’s one thing to create tunes as a hobby. It’s quite another to identify a market for that music and sell it. In this episode, we meet Evan Oxhorn who has done just that. He’s recorded hu…
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Joe and Mike Schretter welcome Erin Matson, decorated field hockey star, and current national championship head coach at North Carolina. Erin speaks about her background as a player, her leadership style, and the lessons she learned from Karen Shelton. Erin also speaks to the culture at North Carolina, navigating NIL as a player and a coach and bei…
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Joe and Tom welcome back Lyle Adams, Founder, Chief Dreamer and CEO of Spry. Lyle talks about the idea behind Spry’s development and the ways he evolved Spry over the last couple of years. He speaks to the state of NIL, the skills of an entrepreneur, and the future of Spry. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@Conv…
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Joe and Scott welcome Claude Molinari, President and CEO of Visit Detroit. He speaks about what Visit Detroit is. Claude speaks about the evolution of the city of Detroit since he has worked there and how he was able to secure the NFL Draft. Claude speaks about Visit’s role in the NFL Draft. Molinari also speaks about the significance of the Lions …
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Joe and Tom welcome Rob Carolla, VP of Publics Relations of the Professional Volleyball Federation. Rob introduces his whole career path within college sports. Rob talks about the importance of media distribution, specifically with live and streaming broadcasts. He also speaks about the presentation of the league, their value proposition and the st…
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Joe and Tom welcome Jon Klein, co-founder of Hang Media and former President of CNN. Jon introduces his career and the concept of Hang Media, and the impact the company has on Gen Z and Millennials. He speaks about the versatility of Hang when it comes to the content they stream. Jon also speaks about the importance of timing for a startup and the …
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Tom welcomes Andy Mitchell, CEO and Managing Director of Serie A USA. Andy talks about working at CNN during the launch of their website. Andy continues by discussing his transition to Facebook, and the value of sports content to Facebook. He also speaks about his transition to being the CEO and Manager Director of Serie A USA, and how his past exp…
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Tom and Joe welcome Glen Horine, Chief Operating Officer at SFIA. Glenn introduces SFIA and the impact they have on sports and Capitol Hill. He discusses the size of SFIA, research about different sports and youth participation. Glenn also speaks about his education experience, career guidance and the trends people should look at relating to SFIA. …
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Can one devastating mistake erase 20 years of good? The road to redemption for volunteer EMT Griffin Ambrose is dark, indeed--a crashed ambulance, a dead patient, an injured partner, then testing legally drunk. After going to jail, losing his EMT card and getting fired from his paid job, he contemplates a new life in exile. But some of his former p…
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Scott Rosner, Program Director and Professor of Professional Practice welcomes Ken Shropshire, Faculty Director, Wharton Coalition for Equity & Opportunity (Wharton CEO); David W. Hauck Professor Emeritus at the Wharton School & Africana Studies; Senior Advisor to the Dean. Ken talks about what he is doing now, he and Scott’s past at Penn and the p…
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As recently as the 1980s, women firefighters were rare, especially in light of the tough road a group of New York women had in achieving their dream of becoming members of the FDNY. But they did it and around the same time a young woman in Florida named Cindie Schooler-Ball embarked on a career in the fire service there. A product of poverty in Ohi…
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Joe and Scott welcome John Ourand of Puck and Terry Lefton of SBJ. John talks about his movement over to Puck. Terry speaks about how the NFL and their brand have changed. John speaks about the change in the sports media businesses. They also speak about Amazon’s investment into Diamond Sports Group. Lastly, they speak about brand and sports storie…
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Scott and LJ welcome Greg Cosell of NFL Films, 33rd Team and ESPN NFL Matchup to discuss the breakdown of football and the Super Bowl. Greg talks about the way his show works, and his quest for knowledge. He also explains how he teaches the game to others and the methods he uses to keep the game simple. Greg also talks about talking to Gen Z and gi…
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Joe and Scott welcome Kenyon Rasheed, Founder/CEO, Pro Club Agency and Brian Jones, American sports radio and television host and Former American Football Linebacker. They both speak about their career journey and their entrepreneurial path. They explain introducing medical technologies to the NFL and how it led to figuring out inefficiencies in re…
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Joe and Guest Co-Host Mike Schretter’25 welcome Andrew Deutser’25, Former Texas Walk-On and Current Full-Time Graduate Student at Columbia. Andrew discusses his background and basketball journey. He also speaks about his time at Texas, the mentors he built strong relationships with, and his evolution as a leader. Lastly, he speaks about NIL and his…
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Sal Panicci wasn’t looking to work retail in his youth in New Jersey, but the blind ad in the Newark Star Ledger was inviting. Seeking to get out of jobs that were unstable, he went for the interview and discovered the job was for a management trainee at Toys R Us, the nationwide chain of toy stores that dominated the market for a generation. His s…
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Joe and Guest Co-Host Mike Schretter’25 welcome Dr.Lindsey Sarah Krasnoff, Consultant & Historian, Communications & Global Sports. Lindsey discusses her new book and basketball being a vehicle for change. She also discusses the business involvement of French-based NBA Players and the power of effective communication. Krasnoff details pro divisions …
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Tom and Joe welcome Ishwara Glassman Chrein, Former President of the Chicago Fire and Current Lectuer at Columbia University. Ishwara introduces her career journey, the Yahoo sports emergence and the interaction with Verizon. She also talks about the transition to the Chicago Fire, the experience of being a president. Lastly, she talks about her ex…
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After surviving a transient childhood, a knife fight, brain cancer and the death of his wife, Dan Henk’s survival is a story in itself. But he’s not dwelling on the tragic tales. He is a successful tattoo artist who was in the right place at the right time to benefit from the resurgent popularity of body art. He has been around the world, done illu…
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Tom and Joe welcome Shripal Shah, Chief Digital Officer at Shop Your Way, and lecturer at Georgetown School of Continuing Studies. Shripal speaks about his career journey, and his time with the Washington Redskins/Commanders. He also speaks about business intelligence, the intentions of AI and the potential problems with AI. Lastly, he talks about …
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VP, Consumer Products at Professional Bull Riders Tom and Joe welcome John Sohigian, Vice President of Consumer Products at Professional Bull Riders to discuss licensing and the success of licensing at Professional Bull Riders. John also discusses the difficulty of promoting athletes, interesting sports stories and the expansion of licensing with A…
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Joe and Guest Co-Host Mike Schretter’25 welcome Mo’ne Davis’25, former D1 Athlete, Dodgers Intern, Little League World Series Star and Current Full-Time Graduate Student at Columbia. Mo’ne discusses her background and past story. She also speaks about competing with guys, her relationship with Scott Bandura, and the different internships she did. S…
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Tom and Joe welcome Christian Matthews, Vice President-Partnership Development, the Americas at Williams F1, to discuss his sports journey,his past work with the Washngton Commanders and how he got to Williams F1. Christian shares the differences between F1 and the NFL and what Williams F1 is as a group. He also discusses the F1 races, Williams' pi…
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Tom Richardson welcomes Scott Jablonski, Founder and CEO of 77 Analytics. Scott talks about his career development and the differences between leagues and startups. Tom and Scott also discuss Scott’s transition and adjustment to the evolving role of streaming and social media. Scott also discusses AI and virtual reality’s role for sports leagues an…
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Tom and Joe welcome Tori Hanna, Chief Brand Officer of the Post to discuss her sports journey and the emergence of the Post. Tori shares how her experiences at Under Armour shaped the concept of the Post and how the outside world has reacted to the company. She also discusses the diverse network of employees at the Post, the importance of marketing…
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