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372: Layden Williams Talks His Role at LIFT Sports Management
Manage episode 414505359 series 134637
Content provided by Columbia Sports Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Columbia Sports Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25 managing social media efforts. Links: https://www.linkedin.com/in/laydenwilliams/ https://www.liftsm.com/
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301 episodes
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Manage episode 414505359 series 134637
Content provided by Columbia Sports Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Columbia Sports Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25 managing social media efforts. Links: https://www.linkedin.com/in/laydenwilliams/ https://www.liftsm.com/
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301 episodes
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