Podcast by Quivers
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Every week I will watch an old episode of one of my favorite classic television shows (this could be from the 1950's through the 1990's) and have a guest watch with me who has never seen it before. We will then discuss the episode from both perspectives. Join us for some fun!
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The New Mainstream podcast features real conversations about the cultural nuances impacting multicultural communities in the U.S. and its influence on brand marketing and the importance of DEI in strategic marketing conversations.
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She Dynasty pronoun-noun / SHē dīnəstē /: An unstoppable force of ambitious women who turn their visions into realities. They inspire, mentor, and propel each other into ruling an initiative, business, field, or anything they set their mind to. We’ve searched far and wide for some kickass women, and you've gotta hear their stories.
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Ep. #77 - The Brady Girls Get Married (with Eden)
49:31
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The Brady's are back, and so is our Brady superfan! Join me and my cohost, Eden, as we watch Jan and Marcia prepare for a double wedding. Did Eden watch an episode or a movie? She's not sure. Among other things, we mention: Home Alone, Psycho, Snoozy Suzy, excessive PDA, Summer of '42 and...Seinfeld!…
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AI and the Evolving Market Research Landscape with Dan Comenduley
37:17
37:17
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The pandemic didn't create new consumer trends butsignificantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations lik…
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Join me and my cohost, Emily, as we discuss this 1970's family drama, requested by our listener, Nancy. We discuss: the rural purge of 1971, The Simpsons, Dark Shadows, Is Jenny Crazy? and...Seinfeld. Oh! and there is a new theme song at the end, written and sung by my 7-year-old granddaughter, Shiloh. Join us for the fun!…
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The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton
36:05
36:05
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36:05
Despite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced recent backlash. Yet, inclusive marketing remains essential for businesses seeking long-term success. Inclusive marketing is not just about representation. It is a strategic approach designed to build deep conn…
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Short bit of reverence for a TV classic great!
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The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca
45:22
45:22
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45:22
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media. Multicultural has shifted from a niche segment to a central focus for many brands and agencies. This change r…
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How Inclusive Design is Impacting the Future of Work with Ryan Anderson
45:11
45:11
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Younger generations of workers have fully embraced the "work from anywhere" concept, prompting employers torethink conventional methods. With the rise of remote and hybrid work models, flexible and adaptive workspaces have become more critical than ever. The pandemic accelerated the shift towards more distributed teams, andorganizations are now adj…
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Join me and my cohost, Tony, as we recap the pilot episodes of the 1970's sitcom "Mort and Mindy," which was requested by our listener, Regina. In this episode, we get a crossover within a crossover, discuss how many children Tony will need to have for the sake of this podcast, and we mention: The Office, Full House, Modern Family, Shirley Temple a…
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Marketing in a Multicultural World: From Niche to Core with Glory Alcántara
49:14
49:14
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Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche orspecialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the coremarketing approach. This shift inv…
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Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez
41:29
41:29
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41:29
The marketing landscape is evolving, driven by the rapidly changing demographics in the U.S. Today's consumers are culturally diverse, tech-savvy, and vocal about their needs and wants. Among them, to be represented authentically in advertising. For marketers, this requires a change in the paradigm, a move beyond general marketing strategies to emb…
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Join me and my cohost, Emily, as we recap an episode of the 1950's TV Series, Lassie. This series was requested by our listener, Steve. Among other things, we mention: Elvis, Michael Myers, Betty White, Seinfeld and...lots of Spare Ribs!
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Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr
37:45
37:45
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Black Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5 trillion. Their culturalimpact is equally undeniable, shaping everything from music and fashion to cuisine and beyond. Yet, generally, brands fail to invest in the market research needed to truly understand the compl…
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Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz
39:00
39:00
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39:00
Whether refreshing an existing brand orlaunching a new one, the fundamentals remain the same— understanding the "why" behind your brand is critical to its long-term success. While logos and color palettes are often seen as the face of a brand, they are merelyidentifiers, visual representations of a brand’s ideals. But branding goes deeper than that…
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Ep. #73 - Scarecrow and Mrs. King (with Ted)
37:57
37:57
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Join us as we review this 1980's show, requested by our listener, Jodie. We discuss "Reagan-esque" drama, and divulge questionable behavior from our wayward youth! Among other things we mention: Jiggle TV, our granddaughter, Parker Stevenson, and...Seinfeld!
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Is Market Research Poised for Sustainable Growth in the AI Era? with Michael Nevski
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43:35
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Effective market research goes beyond understanding trends to identifying opportunities in the market. But many companies struggle to translate data insights intotangible financial gains. This struggle stems from a tendency to diminish the significance of market research instead of acknowledging its profound potential as a revenue generator. Failin…
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Diverse Teams Can Transform Market Research: Authentic Insights Ahead with Kai Fuentes
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47:45
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Diversity isn't just about optics. Today’s consumers prioritize authenticity and base their purchase decisions on how brands show up. But authenticity does not start when the products hit the shelf. It must be woven into every stage of the go-to-market strategy, including market research – from panel recruitment and survey design toselecting modera…
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Join me and my cohost, Eden, as we discuss the pilot episode of "Benson" which was requested by James Gyle. Among other things, we mention: Linen, Bonanza, OREOS, Another World, Banana Bread, Dakota Fanning, Betty White and...Seinfeld. Eden's limited knowledge of both history and geography are discussed. And you won't want to miss her unbelievable …
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Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing with Will Campbell
42:19
42:19
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Today's consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta Beauty proudly defy gender norms, while others prominently feature same-sex couples and individuals with disabilities and promote body positivity in their advertising campaigns. On the flip side, …
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Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans with Jesus Chavez
50:05
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In the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingualLatino fans. These individuals bring a unique perspective to sports, craving innovative ways to express their passion for the game. But that passion goes beyond the field to the experience, whether tailgating or engaging wit…
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Join me and Emily as we laugh through this Saturday Morning TV Classic, requested by Teri. We ponder the Dental Hygiene of the Pakuni, marvel at the "unintentional hilarity" and explain why we should all fear our toasters. Join us for some laughs!
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Can the Insights Industry See Itself Clearly? with Ali Henriques
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As Women's History Month approaches each year, theremarkable strides women have made in business become increasingly clear. However, despite these advancements, certain industries, such as the insights industry, continue to struggle with leadership inequities and a lack of workforce diversity. While the insights industry prides itself on understand…
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Suma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo
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41:49
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The evolution of financial technology, commonly referred to as 'fintech,' has undergone a remarkable surge in recent years, empowering consumers to conduct their banking activities on their terms from any location. So high is the demand for online financial tools that banks like Bank of America, which started shuttering its drive-through teller lan…
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Join us as we discuss my favorite show, and discuss the main character...Tom's combover, which is amazing. We also mention: The Love Boat, Eddie Munster, Friends and...Seinfeld. We also answer the important question: How often does Gino think of the Roman Empire? Join us for this fun episode!
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How well does my family know each other when it comes to television shows? Check out this short bonus episode to find out...and there are some laughs along the way!
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Welcome to our 2023 Bloopers & Outtakes! Get a glimpse behind the scenes with our goofs, giggles and moments we couldn't fit into the episodes. There are all here for you to enjoy - Happy New Year 2024!
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Ep. #67 - BONUS! Home for the Holidays (with Emily)
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51:03
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Join me and my cohost, Emily, as we talk about this Classic TV Christmas movie. Among other things, we mention: Black Christmas, Psycho, The Haunting, The Sound of Music, Psycho again, Agatha Christie, Psycho again! and Betty White. Seinfeld escaped mention, to my dismay.
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Join me and my cohost, Emily, as we recap the classic TV western "The Rifleman," which was requested by our listener, Matt. Among other things, we mention: Rosemary's Baby, Haley Joel Osmont, The Mouskateers and LIttle House on the Prairie. It is a sad day when Betty White nor Seinfeld is mentioned. I apologize for that.…
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Episode 82 - Alicia Yoon, Founder and CEO of Peach & Lily
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53:26
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On this episode of She Dynasty, we’re joined by Alicia Yoon, Founder and CEO of Peach & Lily. We’re talking about how her own skincare journey with severe eczema ignited her passion to help others with their journey. Hit play to learn more about the glow-up that led to the viral Glass Skin trend on TikTok!…
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Overcoming the Limits of Multicultural Marketing with Javier Farfan
49:53
49:53
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While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they've never frequented if the brand has made a public commitment to D&I. Forty-s…
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Ep. #66 - The Flying Nun Christmas (with Caleb)
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Caleb is Back to talk about a classic TV show that he absolutely hates, which makes this so much fun! We keep innocent Betty white out of this fiasco. However, Seinfeld does not get away unscathed. Join us for some great holiday laughs!
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Inclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong
33:51
33:51
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Soaring interest rates on borrowing and sharp increases infood prices have become harsh realities for many Americans. While there is speculation about inflation easing, the stark reality is that millions of Americans grapple with food insecurity. Many argue that the food system in the U.S. is fundamentally flawed. Despite boasting the world's large…
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Episode 81 - Taryn Jones Laeben, Founder and President of IRL Ventures
47:19
47:19
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On this episode of She Dynasty, we’re joined by a real champion for founder vision. Taryn Jones Laeben, Founder and President of IRL Ventures, joins Valerie to discuss how her incredible journey working with top name brands led her to start her own company in order to back founders and startups in a meaningful way. Head to any major podcast platfor…
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DEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian
36:46
36:46
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Consumers are demanding more from brands when it comes todiversity, equity and inclusion. They are tired of the social polarization surrounding DEI and how these concepts are exploited to foster division and isolation. They support brands committed to creating a culture of respect and understanding where everyone feels valued, seen and heard in the…
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Episode 80 - Alex Friedman, Co-Founder of LOLA and Managing Director/Partner at BCG
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On this episode of She Dynasty, we have a true innovator, and a champion of women’s reproductive health! Alex Friedman, Co-Founder of LOLA and Managing Director/Partner at BCG, shares her story of how a lack of ingredient transparency within big tampon brands inspired her to start her own business and destigmatize the conversation. Hit play to hear…
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How Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor
30:37
30:37
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Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd's murder, which sparked national protests for social justice. These events h…
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Join me and my cohost, Kristy, for an absolute giggle fest about a GREAT show, which was requested by our listener, Michael. Among other things, we mention: Columbo, Days of Our Lives, Charles Bronson, Maggie Horton, Lucille Ball, Taylor Swift, Columbo again, Bob Newhart, Betty White and...Seinfeld!
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Embracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora
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Over 60% of the population has curly hair, but not everyone loves their curly locks. Cultural norms in the U.S. tend to equate attractiveness and professionalism with straightened hair, while natural coils are often stigmatized as too ethnic and unprofessional. There is a hierarchy of hair texture, with straight hair sitting at the apex. Consequent…
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Episode 79 - Heidi Zak, Co-Founder and CEO of ThirdLove
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On this episode of She Dynasty, Valerie’s joined by Heidi Zak, Co-Founder and CEO of ThirdLove, to discuss how one shopping trip at Victoria’s Secret sparked the idea to disrupt an entire category. Tune in to hear about how her company became the top online intimate brand among millennials!By SheDynasty.com
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Episode 78 - Marla Kaplowitz, President & CEO of the 4A’s
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56:05
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On this episode of She Dynasty, we have a true thought leader with us! Marla Kaplowitz, President & CEO of the 4A’s, joins Valerie to discuss how she worked her way up all the way from Media Planner to CEO of the leading trade organization for marketing communication agencies. Listen now to hear a truly inspiring story of passion and drive!…
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How Market Research Can Help Brands Connect with Black Consumers with Pepper Miller
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Mainstream media often focuses on the economic and racialdisparities that plague Black communities, and brands misunderstand and misrepresent Black Americans in advertising. Despite this, BlackAmericans are a resilient consumer group with $1.6 trillion in purchasing power and undeniable influence on American culture. But reducing Black Americans to…
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Join me and my cohost, Caleb, as we discuss an episode of this 1950's TV Classic which was requested by our listener, Pam. As usual, there is spirited conversation and cool trivia at the end! Caleb has VERY strong opinions about Ralph's mental issues and the fact that he is NOT a millennial! Among other things, we mention: The Partridge Family, Mam…
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How DEI Helps Companies Build Early Career Talent Pipelines and Strengthen Employer Brands with Henal Majethia
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The workforce is evolving, and with it, expectations of companies to be more inclusive in their hiring and retention practices. Younger generations, particularly Gen Z, are entering the workforce with a strong sense of self-confidence and a clear idea of what they want in a work experience. They are willing to pass on a job, even if it pays well, i…
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How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands with Dr. Raymona H. Lawrence
28:57
28:57
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Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are workingto foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is p…
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Join me and my cohost, Ted, as we recap an episode of this claassic sitcom, which was requested by our listener, Michael. Among other things, we mention: Bewitched, my nephew Jake, Andre Agassi, Bewitched again, A Christmas Story, Robert Goulet, Bewitched again and...Seinfeld!
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What You Need to Know About the Bilingual Bicultural Hispanic Market with Maria Twena
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26:25
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The American ethos of “individualism,” which prioritizes self-reliance, independence and frugality, has tremendously impacted generalmarket advertising strategies. Marketing to Hispanic consumers, however, requires a different approach. The Hispanic ethos embodies collectivism, emphasizing the belief and practice of interdependence and interconnect…
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Will AI Modernize the Insights Industry? Here Are the Pros and Cons with Rick Kelly
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The future of AI may be uncertain, but one thing isclear, it will fundamentally transform how we do business and deliver value to clients. The technology is constantly evolving, pushing boundaries and challenging our preconceived notions. This rapid evolution sparks a sense of anticipation and enthusiasm across industries. But it also raises concer…
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Ep. #61 - BTS "The Price is Right" (with Eden)
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Join us as Eden takes us behind the scenes of the iconic game show "The Price is Right." Among other things we mention: The Golden Corral Buffet, Harry Styles, LaBron James, Betty White and...Seinfeld!
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Episode 77 - Ruth Rathblott, TEDx Speaker, Bestselling Author, and former nonprofit CEO
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On this episode of She Dynasty, we’re sharing an incredibly inspiring story. TEDx Speaker, Bestselling Author, and former nonprofit CEO Ruth Rathblott is telling us what the true meaning of unhiding is after hiding her limb difference for 25 years. Listen now to hear how she learned to live her truth, and how it empowered her to advocate for others…
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Driving Sustainable Change Through DEI and Employee Engagement with Sue Schmidlkofer
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34:49
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June presents organizations with opportunities like Pride and Juneteenth to actively engage with and support diverse communities. But demonstrating a commitment to diversity, equity and inclusion requires a consistent and continuous effort at all levels of an organization if it’s to foster an inclusive environment in which people feel valued, seen …
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Navigating the Intersectionality of Organizational Culture and Change Management with Alissa Lieppman
30:43
30:43
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During the Fall League Meeting in 2022, the National Football League announced enhancements to its diversity, equity and inclusion initiatives across its 32clubs and the league office. Essential to the success of these initiatives is culture, and people are at the center of culture. Peter Drucker is often credited with saying that "culture eats str…
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