Best Tori Sikkema Podcasts (2024)

1
Brand Partnerships Part 2 23:29

1d ago23:29

23:29

Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content,…

1
How AI is Changing Google Search 14:25

15d ago14:25

14:25

Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that wil…

1
21: Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand Shift 38:16

17d ago38:16

38:16

Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand Shift Christina Kim, founder of Christina Kim Interior Design. Once an aspiring actress, her obsession with design and her innate curiosity led her to the world of interiors. Based in Manasquan, New Jersey, Christina has interior design projects across the U.S..…

1
How Marketing has Changed Over the Course of the last 5 Years 9:40

30d ago9:40

9:40

Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the …

1
KBIS 2024: Trends from the Show Floor 23:28

1M ago23:28

23:28

Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable she…

1
Elevating Your Design Portfolio Through Professional Photography with Tori Sikkema 37:39

2M ago37:39

37:39

Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned p…

1
How to Start Conversations with Brands at KBIS 18:41

2M ago18:41

18:41

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events…

1
Discovering Your Brand Voice with AI Assistance 9:42

3M ago9:42

9:42

Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the …

1
Revolutionizing Your Interior Design Business: Digital Marketing Trends for 2024 15:04

3M ago15:04

15:04

Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the for…

1
Planning Tips for 2024 14:50

4M ago14:50

14:50

How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizi…

1
19: The Digital Landscape: Designing Your Dream Business Online Franziska Neumann | FZK 29:12

4M ago29:12

29:12

Franziska Neumann, Brand Designer & Strategist Franziska Neumann is a seasoned professional and the visionary founder behind FZK, a creative agency specializing in the enhancement and stewardship of online presence for professional service providers. She brings together a unique blend of aesthetics and technology, showcasing a career path that has …

1
20: Elevate Your Brand with Meaghan Shanley's PR Tips for Designers 49:50

4M ago49:50

49:50

Meaghan Shanley, Design Publicist and PR Consultant Meaghan Shanley is the founder of Evergreen PR, a boutique agency driven by her desire for a more personalized approach to client relationships. Her goal is to ensure clients feel seen, heard, and celebrated while providing invaluable support in achieving their business goals. With over a decade o…

1
The Best of 2023 and Our Predictions for 2024 14:41

4M ago14:41

14:41

Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystif…

1
Unlocking the Power of Word of Mouth in Your Design Business 21:48

5M ago21:48

21:48

Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, …

1
Boosting Client Services and Sales in Interior Design 33:16

5M ago33:16

33:16

Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they …

1
Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker 28:46

6M ago28:46

28:46

Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the …

1
16: Marketing has the Power to Change the World 29:40

6M ago29:40

29:40

Ericka Saurit, Brand and Marketing Strategist and Consultant Ericka is the founder of Saurit Creative, a boutique brand marketing agency dedicated to supporting and elevating brands within the home industry. With a global perspective and a wealth of experience in both interior design and brand marketing leadership, Ericka has played a pivotal role …

1
Up Close and Personal Chatting with Charmaine Takeover 51:01

6M ago51:01

51:01

As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and s…

1
Top 5 Listener Questions 21:15

7M ago21:15

21:15

The Designer Discussions Crew is answering the top 5 listener questions. How relevant is TikTok to the remodeling industry? How can I use AI to enhance my marketing? What are some marketing trends for 2024? How can I use Google products to market my business? How can PR help remodeling companies grow? Episodes Referenced in the Podcast: Question 1 …

1
18: The Importance of Strategy in Navigating Marketing Trends 36:18

7M ago36:18

36:18

The Importance of Strategy in Navigating Marketing Trends with Michelle Peranteau Michelle Peranteau, Marketing & Communications Consultant and Brand Strategist Michelle Peranteau is a creative and innovative professional with comprehensive consumer brand and omnichannel marketing expertise. Michelle is a partner at Katie Brockman & Co., a full-ser…

1
17: The Power of PR and Marketing Strategies 23:46

7M ago23:46

23:46

Jennifer Smiga, Founder of Ultraviolet (UV) and UV's Ultra Collective Jennifer Smiga founded Ultraviolet (UV), a digital marketing agency that creates effective strategies and activities for home brands and design professionals to thrive online. She is also the visionary behind UV's Ultra Collective, an innovative AI-powered platform designed to ad…

1
15: How to Get Press for your Design Business 35:59

7M ago35:59

35:59

Molly Schoneveld, Brand and Marketing Strategist and Consultant Molly is a renowned PR and marketing figure known for her expertise in building visible and personality-driven brands within the lifestyle industry. She founded her PR firm, The Storied Group, and quickly established herself as a niche expert at the crossroads of entertainment and life…

1
Become a Marketing Expert for Your Business 13:54

7M ago13:54

13:54

In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below: https://www.designerdiscussionsmarketing.studio/pages/academy If you would like to get the links and show notes for this episode, click on …

1
Prequalifying clients through investment range 31:07

8M ago31:07

31:07

Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design professionals guide consumers through the budgeting process. You can check it out at www.de…

1
Why is AI Controversial in Interior Design 19:59

8M ago19:59

19:59

Don't be left behind! Get started using AI images for your design business and learn how in this episode. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesses https://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industry Take advantage of thes…

1
Top 10 Marketing Questions 13:56

8M ago13:56

13:56

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking. Who is my target market? (01:03) How can I reach my target market? (02:10) How can I convince customers to buy my product or service? (03:12) Who are my competitors? (04:47) How do custom…

1
Top 10 PR Questions 28:20

9M ago28:20

28:20

We cover the top 10 PR Questions . . . Do I need an agency or publicist? (1:02) What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01) What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09) What are the essential elements of a c…

1
10 Common Video Marketing Mistakes 13:38

9M ago13:38

13:38

Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos. Choosing a Poor-Quality Video Production (01:12) Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32) Creating Extra Long and Boring Videos (04:06) Not Having a…

1
Quick and Easy Ways to get Press 31:46

10M ago31:46

31:46

Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert https://www.designerdiscussions.com/episodes/…

1
Pricing Problems and Solutions 35:41

10M ago35:41

35:41

Back with our most requested topic: pricing for interior designers. Yes, it's time for a change and we have the most up-to-date profitability techniques for your business. To contact Keri and learn about her pricing program click link below: https://www.designandthrivecourse.com/perfectpricingmodelprogram Past Episodes Referenced: https://www.desig…

1
The SEO Formula for Blogs 14:04

11M ago14:04

14:04

The way to brand deals is through great SEO! Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide! Free Blog SEO download from the Marketing Studio https://designerdiscussionsmarketing.studio/store/products/29 Episodes Referenced in the Podc…

1
#1 Way for Your Website to be Found 11:56

11M ago11:56

11:56

Are you struggling to get people to your website? If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves. We have the episode for you. If you want more: The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry https://www.kitchenandbathmarketingsolutions.com/book-off…

1
Messaging for Your Ideal Client 15:14

12M ago15:14

15:14

Are you getting the clients of your dreams? Do you have the right words for the right people in your marketing? Your messaging is key to bringing in those better clients. Don't worry. We have you covered. Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your busine…

1
Introducing the Marketing Studio with time-saving tools for Design and Remodeling Professionals 9:55

1y ago9:55

9:55

A place for you to grab resources and make life easier as a small business. The marketing studio is made for you to support your business journey. https://www.designerdiscussionsmarketing.studio/store Check out the video tour here: https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link bel…

1
How AI will impact the ID Industry 32:57

1y ago32:57

32:57

Can technology take over the distressed phone calls, tapping into our client's desires and making their dreams come true?!! It's a good thing we are tech-savvy and can use these tools to improve our business branding and client experience. We have you covered in Episode 86. AI How to video https://youtu.be/i4yxyY8haIQ Chat GPT training https://yout…

1
Brand Partnerships through the One Room Challenge 27:55

1y ago27:55

27:55

Yes, you can get a brand partnership! We have the first step you need to begin your journey. If you take this first step, you will have the tools to start your brand partnerships. If you like this episode, we have more for you on the One Room Challenge: https://www.designerdiscussions.com/episodes/episode-57-benefits-of-the-one-room-challenge The b…

1
Easy ways to talk about Money 16:00

1y ago16:00

16:00

One number can make your client say yes or no. If you look into pricing for your client, there is a right and a wrong way to deliver numbers. Get the best outcome every time. We show you how. If you want more: Partitioning: Why it's important to end on a high note - https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-import…

1
14: 4 Tips to Landing High Profile Clients and Submitting Your Design Project For Publication 13:40

1y ago13:40

13:40

In this week’s episode, Tori, celebrity and interior photographer, shares her experience as a professional interior design photographer and shares 4 tips on landing high-profile clients and submitting your design projects for publication. ● How can you improve your design portfolio and social media presence? ● What’s a workflow that can help you gr…

1
How to pitch a podcast 12:16

1y ago12:16

12:16

You can be a guest on a podcast to reach a larger audience. It is easier than you think. Listen here to find out how. If you want more, we'll give you more! Check out this episode: Podcasting for Designers - https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-Designers BuzzSprout Affiliate Link: https://www.buzzsprout.com/?referr…

1
13: How Creative Entrepreneurs Find The Perfect Customers 37:58

1y ago37:58

37:58

Barbara Gobbi is a marketing and branding strategist with extensive sales, marketing, and advertising experience. She founded BG Marketing (Barbara Gobbi Marketing) in 2011, intending to focus on strategic planning and social media marketing for small to medium-sized businesses. Since then, she has assisted hundreds of organizations in launching an…

1
Using Chat GPT for Small Businesses 18:12

1y ago18:12

18:12

CHAT GPT is tapping into your marketing best friend. Please take advantage of this tool. Let us show you how. Take advantage of these resources to uplevel your business. Chat GPT training https://youtu.be/2zCuMl4j5nU Chat GPT Webinar - https://youtu.be/ILbCd-tsVPc CHAT podcast https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-f…

1
KBIS 2023 Trends from the Show Floor 32:21

1y ago32:21

32:21

Hear an expert view of the newest trends on the KBIS show floor. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-KBIS-2023-Trends-from-the-Show-Floor Website referenced in this episode: https://vestabul.com/2023/02/07/kitchen-trends-from-the-kbis-20…

1
Social Media Tips for Design Professionals 13:02

1y ago13:02

13:02

Why are you on social media? What are other people doing? We researched for you and this episode is the shortcut! If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-Social-Media-Tips-for-Design-Professionals Transform your marketing with Designer Discu…

1
12: Visual Marketing Tips to Grow Your Business 20:26

1y ago20:26

20:26

On this week's episode of Brand Lift, Tori shares visual marketing tips to help you: How to refresh your website and show off your expertise How to drive traffic to your online shop How to use Instagram to drive sales to your online shop How to serve your clients, so they hire YOU for their design project You spark all the magic. It's your ideas. I…

1
Leadership Tips for Design Businesses 39:27

1y ago39:27

39:27

Are you a good leader? Leadership is both the client relationship, and how we work with our team. These leadership tips will positively influence your business. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-79-Leadership-Tips-for-Design-Businesses Tr…

1
Planning Your Content for 2023 for Design Professionals 17:49

1+ y ago17:49

17:49

What will your social media strategy be? Do you want to have the content ready before people search for it? Do you want your audience to reach out and feel comfortable with you? We've got you covered. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-78-…

1
Website Updates in 2023 for Design Professionals 13:45

1+ y ago13:45

13:45

The online landscape is constantly changing. Here is a checklist of how to update your website to be fresh for 2023. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023 Transform your marketing with Designer Discussions Academy. …

1
Developing a Winning Marketing & PR Strategy for 2023 15:46

1+ y ago15:46

15:46

A marketing and PR plan starts with your market, message and media. Marketing begins with analyzing what is working for you. Where should you put your money and time? If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-76-Developing-a-Winning-Marketing-and…

1
2022 Year In Review 16:05

1+ y ago16:05

16:05

What were your favorite topics from this year? We want to know. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-75-2022-Year-In-Review Past episodes referenced in this episode are: https://www.designerdiscussions.com/episodes/episode-31-diversity-in-de…

1
Productivity Tips for Design Professionals 22:02

1+ y ago22:02

22:02

Filling the request for processes for interior designers. We want you to get the upper hand in branding and professional practices. Why make things more complex when we have them done for you? If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-74-Producti…

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Tori Sikkema Podcasts

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