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Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Top 10 PR Questions

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Manage episode 373166761 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We cover the top 10 PR Questions . . .
  1. Do I need an agency or publicist? (1:02)
  2. What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
  3. What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
  4. What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
  5. How do I get brand partnerships? (9:05)
  6. How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
  7. How do I get a print placement in a national magazine? (13:19)
  8. How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
  9. How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
  10. How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicist

https://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-them
https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media
https://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challenge

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

  continue reading

Chapters

1. Top 10 PR Questions (00:00:00)

2. Question 1: Do I need an agency or publicist? (00:01:02)

3. Question 2: What types of media placements should I focus on to maximize the impact on my brand's visibility? (00:03:01)

4. Question 3: What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (00:05:09)

5. Question 4: What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (00:07:20)

6. Question 5: How do I get brand partnerships? (00:09:05)

7. Question 6: How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (00:11:50)

8. Question 7: How do I get a print placement in a national magazine? (00:13:19)

9. Question 8: How can I ensure that my design projects are portrayed accurately and positively in media coverage? (00:16:26)

10. Question 9: How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (00:19:22)

11. Question 10: How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (00:24:08)

120 episodes

Artwork
iconShare
 
Manage episode 373166761 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We cover the top 10 PR Questions . . .
  1. Do I need an agency or publicist? (1:02)
  2. What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
  3. What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
  4. What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
  5. How do I get brand partnerships? (9:05)
  6. How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
  7. How do I get a print placement in a national magazine? (13:19)
  8. How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
  9. How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
  10. How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicist

https://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-them
https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media
https://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challenge

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

  continue reading

Chapters

1. Top 10 PR Questions (00:00:00)

2. Question 1: Do I need an agency or publicist? (00:01:02)

3. Question 2: What types of media placements should I focus on to maximize the impact on my brand's visibility? (00:03:01)

4. Question 3: What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (00:05:09)

5. Question 4: What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (00:07:20)

6. Question 5: How do I get brand partnerships? (00:09:05)

7. Question 6: How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (00:11:50)

8. Question 7: How do I get a print placement in a national magazine? (00:13:19)

9. Question 8: How can I ensure that my design projects are portrayed accurately and positively in media coverage? (00:16:26)

10. Question 9: How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (00:19:22)

11. Question 10: How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (00:24:08)

120 episodes

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