touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.
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Gear in Review is a podcast that explores the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals. We are constantly asked what camera do you use, what microphone records the best podcast, and even which drone is best for our hospital. We discuss the many gadgets in our tool bag that can help us capture and tell great stories.
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Exploring the boundaries of medicine, technology, and culture, The Exam Room will put a lens on the forces reshaping medicine. One of the core threads running through the program will be the idea of technologically mediated change and its effect on the work of healthcare professionals.
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The All Points North podcast has everything you need to know about the news in Finland this week. Every Thursday APN looks deeper into the stories making the headlines in Finland. Get in touch via WhatsApp or SMS on +358 44 421 0909, or at allpointsnorth@yle.fi. All Points North is presented by Ronan Browne, Zena Iovino and Egan Richardson. This podcast is produced by Yle News, a unit of the Finnish Broadcasting Company.
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On Head in the Office, two big-time political gurus, Jeremy & Gage, dissect the weekly news and offer a leftist point of view on recent events. With society constantly flirting with fascism, perpetuating massive inequality, and protecting the most privileged, Head in the Office seeks to examine why our political systems seem to never function properly and are so terrible all the time through comedy and charming commentary. New episodes every Wednesday at noon. Patreon: www.patreon.com/headin ...
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Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed! Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Hosted by Ana Oppenheim and Ewa Pospieszyńska, two Poles living in London, this podcast explores Polish politics, culture and history. Expect fascinating guests from Poland and beyond, conversations serious and fun, and a lot of Polish accents. If you'd like to suggest a topic or have a good story to tell, please get in touch at thepolkastpod[at]gmail.com Music: Maciej Czubak. Art: Sahaya James
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Stacy Westfall teaches people how to understand, enjoy and successfully train their own horses. In her podcast, she shares all of her knowledge in her area of expertise: horses. She offers insights into issues that riders face in their own minds as well as the way they are viewing the challenges and goals they have with horses. She shares tips on becoming a better rider as well as a better leader for your horse. Discover how you can understand things from your horses point of view so that yo ...
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I'm James and I run a podcast business in Sheffield - and I'd consider myself one of the 'common people'. Jarvis has long been a hero and inspiration to me. So on this podcast, I meet some awesome folk to hear their stories and who has inspired them along the way. This show is not connected in way to Pulp or to Jarvis, it's all based on inspiration (however if Jarvis ends reading this at any point... please come on the podcast!). If you know a common person of any shape or size with a story ...
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Zanny, aka Suzanne Maiden, M.A., Family Therapist, certified grief counselor, and co-host of TheDivaCast Internet talk show, recently merged her professional experience with broadcasting to produce Dear Zanny, a one-of-a-kind virtual cozy couch where listener’s plop down their most confidential concerns. The online audio advice column offers a compassionate ear, a sympathetic shoulder, and sound suggestions to the world’s most universal relationship dilemmas. Do you need to set firm boundari ...
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The Big Story is back with a second season! The news culture of our times is noisy, crowded, and honestly so confusing. This is why we are coming every fortnight on your podcast platforms to help you make sense of the new and now. With two new hosts, Anjali and Prateek, the second season of The Big Story will feature longer and well-rounded discussions with experts across science, culture, technology, politics, and more. Tune in on your preferred podcast platform! Millions of listeners seek ...
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The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ...
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There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…
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How to make the most of the Finnish summer
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This week we take a deep dive into Finnish summer, from the wonder of cycling around the archipelago to the wacky world of swamp soccer. This episode of All Points North was presented by Ronan Browne and Matthew Schilke. The sound engineer was Panu Willman.Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.20 Ju…
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The gents dive into the latest round of SCOTUS decisions and talk about a variety of Trump/election news. Make sure to join us live on 6/27 at 8PM ET for our Presidential debate coverage, check out the Patreon for early episodes, and leave a 5-star review on Apple. Patreon: https://www.patreon.com/headintheofficepod YouTube: https://www.youtube.com…
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TP388: Personalization and Provider Data Management
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The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insi…
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Episode 292: You are Invited: Two Invitations Horses Offer Riders
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In this podcast episode, Stacy Westfall introduces the concept of viewing a horse's behavior as an "invitation" that riders can choose to accept or decline. She explains that horses often present two types of invitations to riders: - Emotional invitations: When a horse becomes anxious, jumpy, or displays a particular emotional state, it can be seen…
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Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people'
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Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…
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Why did the right-wing wave fail in Finland?
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This episode of All Points North was presented by Egan Richardson and Zena Iovino. The sound engineer was Panu Willman.This week we ask why the left surged in Finland, while the far-right made gains elsewhere in the European Parliament election. What did the Left Alliance do right to secure a record result for leader Li Andersson? Why did the Finns…
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The HITO BOYS talk about the civilian casualties incurred during an IDF raid on a refugee camp to free 4 hostages, a corny bill in congress condemning the ICC, unhinged news out of blue state GOP’s, and finally summarize the notable cases on the Supreme Court docket this term. If you enjoy the show check out the patreon for early access to episodes…
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TP387: SEO Updates, Leaks and AI Overviews
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In this week’s episode, hosts Reed Smith and Chris Boyer discuss the future of search and search optimization by exploring the recent changes to SEO algorithms and the challenge of integrating Gen AI into search experiences. They even provide a high-level overview of the most recent Google SEO leaks and what it means to healthcare marketers. They a…
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Episode 291- Lessons Learned on the Trail and Foal Update
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In this podcast, Stacy recaps her experience with the Tevis Cup Virtual Challenge. She shares that she will do it again, and what she will do differently next time. She also shares an update on Lefty and Stormy, the two orphan foals that impacted her original spring plans. Key takeaways: • the challenges of tracking miles • the benefit of participa…
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Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ...
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Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…
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This week we ask if people in Finland are falling out of love with their social media apps.This episode of All Points North was presented by Ronan Browne and Miyuki Jokiranta. The sound engineer was Matias Puumala. Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.6 June 2024 / All Points North / Yle News…
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The men gather to discuss this week's happenings in Gaza, the political persecution of our great former president Donald J. Trump, and Biden's awful asylum seeking executive order. If you enjoy the show make sure to check out the Patreon, leave a 5-star review on Apple, and follow us on our other socials. HITO MERCH: https://headintheoffice.com/ Pa…
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TP386 - Back-Office vs. Front-Office Digital Use in Healthcare
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In this episode, hosts Chris Boyer and Reed Smith delve into the contrasting worlds of back-office and front-office digital initiatives in healthcare, exploring how back-office applications like productivity tools, connectivity solutions, and data interoperability are revolutionizing administrative efficiency, while front-office innovations such as…
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Episode 290-The Power of Touch: Building Connection Through Contact
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In this episode, Stacy emphasizes the importance of establishing contact with horses in order to achieve connection. Contact refers to physical touch, whether direct or through tools like reins or whips. Connection, on the other hand, has two meanings: the flow of energy through the horse's body in dressage, and the relationship bond between horse …
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‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ...
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A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…
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We hit the streets, talk to experts and turn the EU trivia on ourselves in this week's show. This episode of All Points North was presented by Matthew Schilke and Zena Iovino. The sound engineer was Panu Willman.Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.30 May 2024 / All Points North / Yle News…
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Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided
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A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…
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The boys yap about the ICC’s pending arrest warrants for Netenyahu and Hamas leadership, a supreme court decision pertaining to racial gerrymandering in South Carolina, and general election news. If you enjoy the show make sure to check out the patron for early episodes, leave a 5-star review on Apple, and check out our other socials! HITO MERCH: h…
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TP385: The Importance of Shared Governance
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Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in healthcare by involving them in decision-making to enhance patient care and job satisfaction, and how it functions in higher education by balancing dive…
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Episode 289: Recovery Time: The Missing Piece of Your Training Plan
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When pursuing long-term goals with your horse, it's crucial to intentionally plan for both physical and mental recovery time. While most riders allow physical recovery for their horses after intense events, they often neglect their own need for mental rest and rejuvenation. By taking intentional breaks, postponing further work until a set date, and…
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A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ...
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It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…
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The Heart Part 7 - Kendrick Lamar vs Drake Breakdown (ft. Amir Richards)
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This bonus episode was seen first on our Patreon! Jeremy, Gage, and special guest Amir breakdown notable moments from the Great Rap War of 2024 between Kung Fu Kenny and Drizzy Drake. HITO MERCH: https://headintheoffice.com/ Patreon: https://www.patreon.com/headintheofficepod YouTube: https://www.youtube.com/channel/UC4iJ-UcnRxYnaYsX_SNjFJQ TikTok:…
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This week we ask if Finland is doing enough to tackle cybercrime after a spate of high-profile hacking cases.This episode of All Points North was presented by Ronan Browne and Miyuki Jokiranta. The sound engineer was Matias Puumala. Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.23 May 2024 / All Points Nort…
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Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies
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News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…
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The HITO boys talk about the newly announced presidential debate schedule, a somewhat successful protest out of the UC system, and how the GOP is attempting to force the bomb transfer Biden halted last week. If you enjoy the show, make sure to check out the Patreon for early access to episodes, leave a 5-star review on Apple, and follow us on our o…
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TP384 - An Update on Telemedicine/Telehealth
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Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to suppor…
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Episode 288: Dancing with Discomfort: Steps of Faith and Evidence
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20:51
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By Stacy Westfall
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'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase
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In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…
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We hear what's on voters' minds as we head into European elections in June, and find out how MEPs are held accountable for everything from their own expenses to legislation on bottle caps. This episode of All Points North was presented by Egan Richardson and Zena Iovino. The sound engineer was Matias Puumala.Let us know what you think via WhatsApp …
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CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s
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The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…
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Biden establishes a “red line” for Israel, Kristi Noem is getting bullied, Vivek is a sad human, the American government is beyond parody, and the boys talk about BEEF. If you like this show, consider becoming a patron! Also, follow us on social media and leave a 5-star review on Apple! HITO MERCH: https://headintheoffice.com/ Patreon: https://www.…
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TP383 - Does Consumerism Drive Disruption?
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In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on di…
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Episode 287: Distracted: Should I let my horse stop and look, or keep him moving?
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By Stacy Westfall
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Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ...
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This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…
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LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands
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‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…
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The HITO boys gather to talk, once again, about the pro-Palestine college protests across the nation, and then yap about Congress’s redefinition of antisemitism. If you enjoy the show, make sure to check out the Patreon, leave a 5-star review on Apple, and follow our other socials! HITO MERCH: https://headintheoffice.com/ Patreon: https://www.patre…
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TP382 - Does Consumerism Drive Innovation?
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In the last ten years, we have seen a rise of consumerism being at the heart of most digital strategies. In this episode, hosts Reed Smith and Chris Boyer review the “who,” “what,” and “how” of innovation and in health systems and reflect on how consumerism has changed the landscape over the last decade, illustrating ways that consumerism can drive…
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Episode 286: When Words Fall Short: How You See It vs. How I See It
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In this episode, Stacy dives into the challenge of using words to describe what happens with your horse. She starts with a common experience: reading a student's description, then watching a video to match it with reality. This exercise often reveals discrepancies. For instance, while a student might describe a horse as "reactive" or "stuck," the v…
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CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it
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The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…
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Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s
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Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…
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College Protests for Palestine Erupt
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The HITO boys gather to talk about the pro-Palestine protests at college campuses across the nation and the TikTok ban that Joe Biden signed this week. If you like the show, be sure to follow us everywhere before Tiktok is banned and become a PATRON! Discord Movie night on Thursday May 2, 8PM ET!! HITO MERCH: https://headintheoffice.com/ Patreon: h…
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TP381 - Digital Advertising’s Role in Patient Experience
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For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Je…
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