Real, Raw and Unfiltered Conversations exploring the Intersection between Personal and Business Growth with Women Entrepreneurs, Authors, Artists and more. Host, Traci DeForge, internationally recognized business development strategist, discuss details of her own personal journeys and talks about her obstacles, barriers and how she is growing through them.
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The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
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Welcome to The Growth Accelerator Podcast! I'm Traci DeForge. Are you using your podcast as a tool to increase your visibility as a thought leader? A way to get you on more stages as a subject matter expert? Do you want your podcast to be a lead-generation machine? A way to directly increase the sales of your products, services, courses, and programs? INCREASE your bottom line? This podcast is your gateway to transforming your business or company’s podcast into a dynamic lead generation and ...
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Let's Blow This Up is a podcast featuring explosive, insightful conversations with leaders, brand builders, entrepreneurs, and personalities across the globe who use podcasting as part of their marketing and branding strategies. Hosted by Jason Cercone, Let's Blow This Up brings together the perfect blend of brand podcasting, authenticity, and personality - all brought to you in an approachable, laid-back fashion and designed to help you leverage podcasting for your brand in a powerful, resu ...
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Welcome to the Entrepreneurial Voice Radio show with artist and entrepreneur, Jan McCarthy as she shares the voice of today's most innovative and creative entrepreneurs with conversations that cover their lifestyles, journeys, resources, advice, challenges, and triumphs.
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Strategies For Making Major Changes to Your Podcast - The Season 2 Finale w/ Jay Franze
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Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order? Of course you have, we've all been there. And if you're just getting started, believe me...that day will come. I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welco…
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This One Thing Makes Podcasters Quit (and It's Not What You Think) with Alex Sanfilippo
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If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes... Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons. And in today's episode, we're going to talk about a reason you've probably never pondered. …
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Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
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In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing. Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-sce…
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Planning Your Book's Impact from Day One: Insights with Guest Emily Crookston
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In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool. Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, star…
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Where Is Social Media Marketing For Podcasters Headed In 2025 and Beyond w/ Megan Shields
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You don't need a Ph.D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts. So what does this mean for you? How do you adapt to these …
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Tips For Using Podcasting For Business, Networking, & The Game of Life w/ Ian Hoover
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At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand. There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of conte…
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You'll Never Struggle With Podcast Production After Hearing This w/ Traci DeForge
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The physical act of production can be pretty intimidating - especially new podcasters who've never edited a single episode. In many cases, the thought of trying to edit and build a piece of content that grabs people's attention and delivers a strong message with little to no experience is enough to keep people from starting a podcast in the first p…
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Business Book Editor Gives Insights to Author Branding and Success with Publishers
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In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses: Navigating working with publishers, Importance of building an author brand/platform What publishers are looking f…
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Earn Yourself a Podcast Award Following This Simple Strategy with Dominic Lawson
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Think your podcast isn't ready to earn an award? Think again. The fact is, even if your podcast is brand new to the scene, it still features aspects that could earn you an award for your hard work. And that award could open up a world of opportunities for you, your brand, and your show! On this installment of Let's Blow This Up, I'm sharing the mic…
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Hybrid Publishing and Publishing Distribution Models With Karen McNally Upson
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Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales. Key Points The benefits of print on demand for authors, highli…
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Don't Make These Critical Mistakes With Your Podcast Marketing w/ Ana Xavier
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Utilizing social media for your podcast can be a multi-faceted endeavor. When I say podcasting has a lot of moving parts, how you promote and market your show, as well as how you utilize social media to gain visibility, are major parts of the overall podcasting equation. How you utilize mediums like Facebook, Instagram, TikTok, Twitter (I refuse to…
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How We Make Podcasts at Bombtrack Media w/ Jason Cercone, Erin Marks, & Pete Mansmann
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THIS JUST IN: A podcast can serve as a key pillar in all of your marketing and branding efforts! From a single podcast episode, you have at your disposal a bank of content that can be utilized throughout your entire digital footprint - social media, blogs, website, videos, emails, and much more. If you want to adopt podcasting as a key component of…
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If You Want to Be an Impactful Podcast Guest, Here's What You Do with Mischa Zvegintzov
1:09:12
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Podcast guesting is a tremendous way to grow your brand presence, network at a very high level, and make genuine connections that can open up a world of opportunity. IF...you do things right. Too often, podcasters welcome professionals to collaborate with them on their podcasts only to get hit with a transactional approach and nonstop sales pitches…
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On-Point Podcast Strategies That No One Is Talking About with Nichole Eaton
1:09:39
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I've got some breaking news for you: There's more than one way to grow a successful podcast. I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST! Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it. In reality, grow…
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Grow Your Author Brand Post-Publication with Deb Gabor
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Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book. “Leading Expert" doesn't come close to describin…
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A Masterclass In Content Repurposing For Hosts & Guests with Lyndsay Phillips
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RECORDED LIVE ON 8.14.24 Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint. This is one of the primary points of focus at Bo…
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The New Focus of Let's Blow This Up, Podcast Theory, & More with Jason Cercone
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ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7TH If you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular. You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and b…
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Post-Publication Book Marketing with Emma Boyer
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You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions. Emma Boyer is the VP of Digital O…
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Badass Tips For Niching Down, Reinventing Your Career, & Elevating Your Podcast w/ Karin Freeland
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PREVIOUSLY RECORDED LIVE 7.31.24 Ever get that nagging feeling of just burning everything to the ground and starting over? Don't lie...we've all been there. Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the su…
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A Deep Dive Into the Impact of AI On Business & Podcasting w/ Nick Nalbach | Let's Blow This Up Live 7.24.24
1:09:13
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PREVIOUSLY RECORDED LIVE ON 7.24.24 Have you embraced AI in your practices yet? You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis. I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen P…
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Webinar: Get on the Same Page with Literary Agents—How to Query and Grow a Relationship with Leading Author Advocates
1:00:47
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For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate, cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from h…
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Why Leadership, Communication, and Human Interaction Will Never Go Out of Business with Mike Nassar | LBTU Live 7.10.24
1:02:03
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PREVIOUSLY RECORDED LIVE ON 7.10.24 As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands. But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction…
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How to Connect with Literary Agents with Lucinda Halpern
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Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing! Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Sc…
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What's Next In the Evolution of Podcasting, Tech, & AI with Anika Jackson | LBTU Live 6.26.24
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PREVIOUSLY RECORDED LIVE ON 6.26.24 We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled. If you're resisting it, it's time to change your perspective... And what you're about to consume may just hel…
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Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing. David Wolf spent years serving…
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An In-Depth Look at the Underrated Benefits of Podcasting with Simona Costantini | LBTU Live 6.19.24
1:11:46
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PREVIOUSLY RECORDED LIVE ON 6.19.24 Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways. But have you ever slowed down and appreciated some of the benefits that often get overlooked? The relationships that are forged. The networks that are built. The impact that's made on a …
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How to Use Podcasting For Networking & Relationship-Building w/ Lloyd George | LBTU Live 6.12.24
1:07:56
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PREVIOUSLY RECORDED LIVE ON 6.12.24 You've probably heard me say that podcasting features a lot of moving parts. I'm not saying it just to say it. It's the truth. But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the …
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Behind-the-Scenes of Producing a Podcast with Traci DeForge
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Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and med…
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How Podcasters Can Effectively Leverage Paid Social Media Advertising w/ Matt & Megan Shields | LBTU Live 6.5.24
1:15:54
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PREVIOUSLY RECORDED LIVE ON 6.5.24 If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising. Depending on your point of view, that can be a good thing or a bad thing. As a podcaster and content creator, it's critical to cut …
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The Downfalls of Chasing Immediate Results with Wylie McGraw | LBTU Live 5.28.24
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*PREVIOUSLY STREAMED LIVE 5.28.24* In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about: whiskey bull riding serving in the military baseball broken coaching models unfucking your mindset why humans crave instant results when they're simply no…
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Steal All This Advice to Succeed at Podcasting with Marc Ronick | LBTU Live 5.29.24
1:16:44
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*PREVIOUSLY STREAMED LIVE 5.29.24* In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts. It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process.…
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Recap the 2024 U.S. Book Show with Smith Publicity
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Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA). About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presen…
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The Current State of Social Media and 'Bro' Marketing with Jan Ditchfield | LBTU Live 5.15.24
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*Previously streamed live 5.15.24* In this installment of Let's Blow This Up Live (recorded live on Wednesday, May 15th, 2024), I'm joined by business strategist, operations expert, and podcaster Jan Ditchfield for an in-depth, candid conversation about: The meaning of 'bro' marketing and why it sucks The current state of social media and what we n…
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Integrating Business and Author Brands with Jack Murtha
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Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity. Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's …
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Let's Blow This Up Live: Season 2 Livestream-apalooza Kickoff
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So here's the deal... Have you ever come across a podcast where the episode listings are a scattered mess in your podcast app? That's the last thing I wanted to bring your way, so I've decided to label Season 2 here on the Let's Blow This Up podcast feed as the official home of the audio replays of my new weekly livestream, Let's Blow This Up Live.…
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Let's Blow This Up Live World Premiere: Season 1 Cast Reunion Special
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*Previously streamed Live 5.8.24* It's the world premiere of Let's Blow This Up Live! In this debut livestream, Jason Cercone is joined by Steve Radick, Stacy Skiavo, Alexandra Watkins, and Jay Franze - all contributors to the first season of the Let's Blow This Up podcast - for a Season 1 cast reunion. The crew reflects on the season that was, tal…
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The Resurgence of Indie Bookstores with Bookshop.org's Steph Opitz
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We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies. Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary …
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Discussing the Indie Author Landscape with Amy Edelman
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In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice! Amy is a twice traditionally published and twice self published author whose day job for two decades was wor…
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Introduction to Professional Speaking with Josh White
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Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider. Joshua White launched Epic Keynotes to help companies and speakers lev…
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How to Grow an Impactful Personal Brand via Podcasting with Jay Franze
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years. 3 Big Takeaways From This Episode A podcast is a tremendous vehicle for establishing your pers…
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How to Escape Irrelevancy & Stand Out With Your Brand with Steve Radick
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Get more from this episode on the Bombtrack Media Blog In the world premiere episode of Let's Blow This Up, Steve Radick joins host Jason Cercone to discuss how you can avoid becoming irrelevant in your niche, why you need to take more risks with your brand, and tips for putting your best brand message forward. 3 Big Takeaways From This Episode Nev…
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The Most Impactful Way For Brands to Leverage Podcasting with Jason Cercone
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Get more from this episode on the Bombtrack Media Blog In the Season 1 finale of Let's Blow This Up, Jason Cercone shares strategies and insights for leveraging podcasting for your brand, as well as the importance of building your podcast with the right strategy and the right mindset. 3 Big Takeaways From This Episode Podcasting is the ultimate for…
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How to Effectively Shift Your Mind From Problems to Solutions with Dr. Tanya Kindel
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 4 of Let's Blow This Up, Dr. Tanya Kindel shares her approach to shifting your mindset towards putting emphasis on solutions instead of staying fixated on problems. 3 Big Takeaways From This Episode Any major change in your life has to be internal. There is not external solu…
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Here's Why Your Brand Name Needs to Be Awesome with Alexandra Watkins
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par. 3 Big Takeaways From This Episode The name of your brand is something you need to take very ser…
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Proven Tips & Strategies For Becoming an Influencer Brand with Stacy Skiavo
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 3 of Let's Blow This Up, food influencer Stacy Skiavo breaks down what it takes to build an influencer brand in today's fast-paced, constantly-changing social media landscape. 3 Big Takeaways From This Episode Influencers are tremendous storytellers and do a remarkable job h…
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Ironclad Ways to Grow Your Brand Efficiently & Strategically with Cassie Brkich
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 6 of Let's Blow This Up, Cassie Brkich, Founder of Brkich Design Group, shares her insights on growing your brand strategically, as well as ideas on how to operate and communicate more creatively. 3 Big Takeaways From This Episode Trying to grow fast may seem like the right …
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How to Effectively Balance Full-Time Work, Entrepreneurship, & Mental Health with Michele Colella
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 7 of Let's Blow This Up, Michele Colella, Owner of The Beauty Boost - Pittsburgh, provides tips, strategies, and advice for balancing a full-time job, starting and maintaining your own business, and keeping your mental health in check. 3 Big Takeaways From This Episode You'r…
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Give an Expert Podcast Interview with Tom Schwab
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Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arran…
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The Official Let's Blow This Up Season 1 Kickoff Mashup
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Season 1 of Let's Blow This Up is almost here! Today...get a taste of what you'll experience when the full season goes live. This episode is a mashup of clips from all eight episodes that make up Season 1. From start to finish, you'll hear from: Steve Radick Alexandra Watkins Stacy Skiavo Dr. Tanya Kindel Jay Franze Cassie Brkich Michele Colella Ja…
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Ladies and gentlemen... It's time... to Blow This Up! Check out the official introductory trailer to Let's Blow This Up and discover what this podcast has in store for you. I also make a pretty bold claim that sets the bar for this show ridiculously high. See if you can find it... Thank you for listening and becoming an official member of The Bomb …
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