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The Most Impactful Way For Brands to Leverage Podcasting with Jason Cercone
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Get more from this episode on the Bombtrack Media Blog
In the Season 1 finale of Let's Blow This Up, Jason Cercone shares strategies and insights for leveraging podcasting for your brand, as well as the importance of building your podcast with the right strategy and the right mindset.
3 Big Takeaways From This Episode
- Podcasting is the ultimate form of content creation. It gives you the ability to build audio, video, and written content (achieved through transcription) that can elevate your brand presence throughout your digital footprint
- The podcast medium is for more than just content creation. It's also the greatest platform for connection, collaboration, community, and high-level networking
- Producing your podcast in season format is the smartest move you can make. Especially if you're busy building your brand. A season format allows you efficiently create content that serves as an asset for your efforts while also giving you much-needed breaks so you can keep attention on your other responsibilities
Connect with Jason: Website | Email | LinkedIn
Digging Deeper Into This Episode:
Why Should You Lean Into Podcasting For Your Brand?
It's 2024 and podcasting continues its ascension as one of the most popular mediums on the planet. While many argue that video is king, there's a strong argument that says podcasts are fighting for the throne.
The biggest reason is the versatility of podcast content. If you record your podcast for video and audio, the amount of repurposing you can do to enhance your presence throughout your entire digital footprint is a total game-changer. Read More
Why Do So Many Podcasts Fail After Releasing Just a Few Episodes?
The statistics surrounding podcast creation are pretty scary. If you do some Googling, you'll discover research that shows most podcasters don't get beyond 8 episodes.
Or that of the 5 million+ shows listed on Apple Podcasts, less than 1 million have produced new content in the last 90 days.
Or that 44% of listed podcasts have three episodes or fewer.
Why is this? I have some theories. Read More
The Best Way For Busy Professionals
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
DID YOU KNOW: I have another podcast! Tap into tons of podcast knowledge and insight with Podcast Theory. New episodes every Tuesday and Thursday. Get all the details at bombtrackmedia.com/podcasttheory
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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com
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