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BIG Truths of Small Business

Joe Watkins & Travis Cassell

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Having recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast ...
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The Rental Property Hangover Show

Joe Watkins & Travis Cassell

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The Rental Property Hangover Show is a highly entertaining and enlightening show featuring the co-founders of their previously sold business, YesiRent Property Management in Atlanta, Joe Watkins and Travis Cassell. We discuss topics ranging from how to invest in real estate to all of the particulars around how to maximize your investment through sound property management principles. Join us as we go on our journey of helping real estate investors from around the world collect rent, analyze d ...
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Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nas…
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We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From …
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When evaluating where to get information including social media experts, consider the following factors: Reputation and Track Record: Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies. Expertise and Niche: Choose experts who specialize in your industry or nich…
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In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightf…
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In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal …
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Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the s…
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The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not …
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This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New b…
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The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests,…
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If you are a Landlord and frustrated with your property rights being violated, there are many others that feel the same. The Rental Property Hangover discusses some of the political changes that are affecting your rental property ownership rights. We discuss how this actually negatively affects tenants as well with higher prices and less competitio…
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Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic …
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Many Investors, especially first time investors, do not realize why they should hire a property manager for managing their rental properties. Travis Cassell and Joe Watkins give you a quick run down on many of the best reasons. Remember, you bought rental properties to serve you, not for you to serve them. This episode is sponsored by YesiRent Prop…
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David Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns Bo Grow Insurance Group, which specializes in Medicare supplements and Advantage plans. David shares his heart around discontentment w…
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Big Truths of Small Business welcomes Dan Arsenault, an apologist and founder of Church for the Skeptics. Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order to achieve balanced business succ…
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We all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify, manage, and weed out those customers.…
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The Rental Property Hangover Podcast ventures into a real investing topic on this episode. Investors are the heart and blood of the our target audience. Joe Watkins and Travis Cassell of YesiRent Property Management discuss their deep experience in how to source deals when Google delivers no result, because of this 2021 high real estate market.…
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The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune in here on how to kick-start that process of reprogramming your unwan…
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On The Rental Property Hangover, we are giving you information direct from guys that have been in the rental home business for decades. Over the last 10 years, the rental business has significantly changed due to the huge presence of large private equity firms. They are your major competition as a landlord. Listen to this great episode to see how t…
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The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological gold in this series around how the mind is the mos…
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Determining how to set your rental rate for your investment property could be the most important decision you make as a landlord. Learn from the pros at YesiRent Property Management, Joe Watkins and Travis Cassell, what the primary indicators of rent value are and how get your next rental property rented quickly to great tenants.…
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One of our most common questions from landlords is "should I rent my home to a pet owner?" You may hear many differing opinions on the topic. Owners of YesiRent Property Management, Joe and Travis, share their very experienced take on this popular question around pets in the rental business.By Joe Watkins & Travis Cassell
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Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."By Joe Watkins & Travis Cassell - The YesiRent Boys
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Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get starte…
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Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has…
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The YesiRent Boys have coined a new term called the "Mirror Method" of real estate investing. Learn how Joe and Travis of YesiRent Property Management describe how some important attributes about yourself may should be mirrored in your real estate investing strategy of long-term rental property ownership. They always like to bring in the philosophi…
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Often times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your …
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The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepa…
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In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Bi…
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We are back with Clay Cutts with Square Peg Counseling and Coaching to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business…
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Joe Watkins and Travis Cassell, our hosts, and founders of YesiRent Property Management out of McDonough, GA (Atlanta Metro), use there experience and finger on the pulse of the Atlanta real estate market and give you a peek into what 2021 might bring for your investment properties.By Joe Watkins & Travis Cassell
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On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!…
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Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia, Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.…
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As property managers at YesiRent Property Management, we get asked all of the time- "Should I sell my rental property now?" The answer to this question is more loaded than just what the market is doing right now. Joe Watkins and Travis Cassell explore some of those additional things to think about when selling your rental property. If you have topi…
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The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management, and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on …
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Joe and Travis usually don't include politics into this The Rental Property Hangover podcast, but it had to been done this week. As we all know, an election is super close and the consequences of this election could bear down on rental property owners. We get a little crazy on this one, but the message and content is there.…
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Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcas…
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Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in bet…
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William Gilmer, owner of Gilmer's Home Choice, a Georgia-based HVAC service company specializing in rental property owners and management companies, discusses key things to consider when maintaining and/or replacing your HVAC system. The HVAC system is one of the most important items to consider during the ownership of your rental properties. The R…
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Jake Adams, an owner of many rental properties in several states, discusses his experiences during his first rental property purchase and other learnings as a real estate investor. Joe and Travis, with YesiRent Property Management, always like to interview actual real estate investors and glean real-life learnings on The Rental Property Hangover po…
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It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by YesiRent Proper…
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Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our p…
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If you are a serious investor, one of the most important things you need to do is build a team of professionals that can help you build your rental portfolio, manage it, insure it, give legal advice, etc. Joe and Travis of YesiRent Property Management are serious investors with 500 flips and dozens of rental properties themselves. They share the pr…
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