Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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Podiatry is a unique profession, and the Podiatry Legends Podcast will change how you feel, see, and think about it and open your mind to all its opportunities. Each week, you will hear from some amazing podiatrists and legends outside of the profession, and there will be an occasional solo episode where I will share my business tips and career experiences. If you enjoy what you hear, you can also watch each episode on YouTube. Just search for my channel, Tyson E Franklin.
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1
Personal vs. Automated Patient Review Requests
28:17
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons o…
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332 - The Lower Limb Conference with Cameron Bennet
33:11
33:11
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In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes guest Cameron Bennet to discuss The Lower Limb Conference in Brisbane on November 2nd and 3rd, 2024. Cameron shares the inspiration behind creating this independent conference to provide practical skills and insights for podiatrists and other professionals involved in low…
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They …
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331 - The Leap from NHS to Private Practice with Funmi Obi
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Today, I am thrilled to have Funmi Obi from ChilternWellbeing Foot and Ankle Clinic in Hayes, UK. In this episode, Funmi shares her inspiring journey from working within the NHS to establishing her successful private practice. Funmi's story is one of resilience, passion, and the pursuit of excellence, offering valuable insights and motivation for p…
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Knowing When It's Time to Switch Podiatry Marketing Providers
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs suc…
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330 - The Power of Persuasion with Dave Frees
46:18
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This episode with Dave Frees underscores the significance of persuasive communication in achieving better patient compliance, improving team performance, and driving business profitability. Additionally, Tyson and Dave dive into the importance of understanding the intent behind actions, effective communication, and incremental improvements in leade…
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Be Aware of Potential Copyright Infringements
24:52
24:52
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he rece…
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329 - Podiatrists Aren't Boring; They're Stable and Compliant with Deb Johnstone
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In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.' The conversation covers the importance of…
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How Podiatrists Can Adapt to Direct-to-Patient Marketing
24:03
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable c…
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328 - Thirteen Things You Would Do Differently
33:09
33:09
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Have you ever considered what you would do if another highly skilled podiatrist opened a podiatry business directly opposite your business? You should ask and answer this question every year with your team. Of course, the chance of this happening is slim, but I have seen it happen many times. But why wait for it to happen? Why not think about it no…
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective…
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Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn
23:47
23:47
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networkin…
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327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling
52:16
52:16
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In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers. Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speake…
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Why Your Clinic's Receptionist Might Be Your MVP
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They…
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Google Analytics: A Podiatrist's Guide to Understanding Website Health
28:20
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this…
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326 - Embrace Glimmers: Finding Joy in Everyday Moments with Tyson E Franklin
17:18
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Join Tyson Franklin on this solo episode of the Podiatry Legends Podcast as he delves into the concept of 'glimmers' – those tiny, insignificant moments that bring happiness and positivity to our lives. Tyson introduces the idea of focusing on glimmers to counteract negative 'triggers' and shares examples from his experiences. Tune in for insights …
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Social Media Posts That Are Shared the Most
23:20
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variet…
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325 - The Proximity Principle with Tyson E Franklin
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I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and wh…
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5 Key Actions for Enhancing Patient Experience & Online Reputation
26:57
26:57
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outlin…
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The 5 Most Important Podiatry Marketing Rules
25:42
25:42
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance t…
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324 - Podiatry in Singapore with Lewis Nurney
44:51
44:51
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I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Sing…
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Reflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice
21:48
21:48
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasiz…
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323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
50:12
50:12
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Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts sha…
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Convenience is One of the Best Marketing Tools
21:19
21:19
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore vari…
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322 - From CSI to Podiatrist with Simon Hrobelko
41:33
41:33
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Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and…
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5 Ways to Get In Front of Your Ideal Patients
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24:18
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We de…
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321 - The Benefits of Purchasing Your Premises
1:01:07
1:01:07
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Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatri…
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They dis…
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The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your emp…
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Beyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry…
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319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
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Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode…
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The Difference Between Sunk Costs and Opportunity Costs
19:04
19:04
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the impo…
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Leveraging Your Electronic Medical Record Software for Practice Growth
22:42
22:42
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing pur…
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318 - Location and Patient Discrimination with Jonathan Small
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45:39
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Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his …
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Marketing the Practice, Not the Podiatrists
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the i…
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317 - Chase Hughes Seeing Patients Beyond Their Masks
47:58
47:58
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Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interr…
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Understanding the Trade-Offs With Different Marketing Providers
25:18
25:18
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in…
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316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
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54:22
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Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted g…
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, …
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315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
52:13
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Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on …
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How to Create A Workflow for Before and After Photos
28:04
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can …
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Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and …
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto othe…
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313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards)
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Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you. He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology. After completin…
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Why Marketing Your Clinic Shouldn’t Be “Set it and Forget It”
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget…
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312 - Jason Feifer is the Editor in Chief at Entrepreneur Magazine
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Have you ever considered why, sometimes, your effort isn't enough? You can work your ass off, and you will not get what you're looking for. In this episode, Jason Feifer, Editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers, will shed light on this question and many othe…
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How to Audit Your Podiatry Clinic's Marketing Strategy
17:23
17:23
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importan…
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PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say. Your job ads are letting you down. In this and last week's episodes, I interview eight recent graduates (four per episode), all of …
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Step-by-Step Guide to Planning a Podiatry Clinic Photoshoot
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can …
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This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands. Here's the truth - your job ads are letting you down. In this and …
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