Produced by stand-up comedians, writers and folklore enthusiasts Dan Mitchell and Col Howarth, Uncommon Folk is an exploration of weird and wonderful stories and folk traditions, featuring exclusive interviews and special guests from around the world.
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The entertainment industry is now spread throughout the world. While the 'mystique' of Hollywood carries considerable panache, with the rapid advances in the digital age, nearly anyone can be part of the entertainment industry, but only if they are willing to apply themselves by starting right where they are. You may not realize how many 'industry' folk do NOT plant themselves in Hollywood, New York or London (although travel to these locations is not uncommon). Keenan Johnston outlines the ...
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Starting and running an e-commerce or product based business can be a very challenging and lonely place. As founders we tend to wear all the hats (product development, marketing, customer service, sales, operations etc etc...) and sometimes it can be a minefield trying to figure out the solutions to all your business problems alone, so this is where me & The Commerce Club podcast comes in. The Commerce Club podcast is all about helping you confront the big challenges you are facing in your p ...
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38. A week of FREE Commerce Club course content starting with "how and why you need to build a sales strategy for your ecommerce business"
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This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club. The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based…
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37. A week of FREE Commerce Club course content starting with "how to take your customer on a journey to convert"
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This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club. The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based…
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36. A week of FREE Commerce Club course content starting with "how to build a strategy for your ecommerce business"
18:19
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18:19
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club. The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based…
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35. A week of FREE Commerce Club course content starting with "how to target your ideal customer"
9:17
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This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club. The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based…
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34. Starting a mental health brand that has a bigger purpose and why knowledge is power with Alana, founder of this is the remix
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This weeks guest on the commerce club podcast is the wonderful Alana who is the founder of this is the remix. This is the remix was born following alanas diagnoses of autism aged 36, she wanted to create something that was inspired by all of her interests and elements of her personality to promote a positve message to anhyone struggling with mental…
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33. How to develop product from scratch and why tech packs and sampling are so important to save you money in your product business with Harriet, freelance fashion designer
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Today’s guest is Harriet a freelance fashion and tech pack designer with 10+ years experience working in the fashion industry. When starting a brand on a budget, tech packs and samples is often something that is neglected due to low start up funds, but it’s actually a huge part of a product development process that should not be missed. The thing i…
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32. How to find your tone of voice as a brand and why it's so important when writing copy that converts with Kate, founder of eat your words copy
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Copywriting it’s a task in business that we either love or hate to do. If you’re a creative maybe it comes naturally to you, if you struggle with words this part of your business probably starts to feel like hard work and that;s when you know it’s time to outsource… In this weeks episode of the commerce club podcast I’m talking to Kate founder of e…
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31. How to find freedom in your business and escape the 9-5 work culture with Kimberly, founder of Uncommon Folk Membership
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In todays episode of The Commerce Club podcast myself and founder of the uncommon club membership Kimberly are talking about freedom in business. So many of us, myself included have set up our businesses with the goal of escaping the 9-5 and finding freedom in our work lives. It’s not always an easy journey, especially if you are one of the many fo…
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30. Why having epic packaging for your product is so important and how to source it with Denisa Parker
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Todays guest on the Commerce Club podcast is Denisa is the founder of branding and packaging design agency Kind & Ivy. Denisa is on a mission to transform conscious small businesses into memorable brands. After graduating from her master's degree in environmental science, she knew she wanted to use her knowledge and expertise to make a change in th…
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29. How to manifest success in all your business goals with Kira Matthews (kira the bold)
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Today’s guest Kira Matthews is a manifestation coach, podcast host and all round joy to chat to about all the spirtual woo woo topics I love to chat about. I met Kira a few years ago as we both lived in the same area of London, so we connected and had a lot of common ground. I wanted to get her on the podcast to chat about a topic I’ve personally b…
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28. Spending money to make money, the pressure for entrepreneurs to achieve goals & toxic work culture with Lizzie, founder of B.X.M
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I'm very excited to share todays episode as Lizzie is an ex-client of mine and all the topics we covered in todays coversations we suuuper interesting and tbh unplanned, the conversation took a really interesting turn and we spoke about some topics that we both felt very passionately about, so I'm looking forward to hearing your feedback. Lizzie an…
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27. How to network to benefit your product based business with Clare Alexander
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Clare is back for this episode of The Commerce Club podcat & today we are talking about how to network to benefit your product based business… Clare & I met during the pandemic via a networking group called The Coven and bonded over a shared mission to support small product business owners set up and grow their brands and our mutual love of dessert…
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26. How to use email marketing in your product based business with Elle the ecommerce assistant
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Elle is the ecommerce assistant with the superpower to show independent businesses how to get the most out of their online shops by using shopify and klaviyo. In this episode of the commerce club podcast I am chatting to elle about email marketing - a marketing channel we both feel is neglected so often by small product business founders due to lac…
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Welcome to Uncommon Folk! An exploration of folk traditions, myths, stories and culture, from stand-up comedians, writers and folklore enthusiasts Dan Mitchell and Col Howarth. A what? A horse's skull? On a stick? At the front door? In this debut episode Dan and Col explore the Welsh mid-winter wassailing tradition of the Mari Lwyd: what it is, its…
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25. The reality of setting up a fashion brand with limited experience with Fae, founder of Fable Petite
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In todays episode of The Commerce club podcast I am chatting to Fae, founder of fable petite, she is currently half way through the process of setting up her petite womenswear brand. After discovering a gap for peitite brands in the market Fae has taken a leap of faith in her idea and putting some of her designs in to development, it hasn’t been sm…
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24. How to crowdfund for your product based business with Kayleigh Beniot
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I was first introduced to Kayleigh through my client Calene. Both of them used crowdfunding as a route to launch their businesses back in the pandemic and had great success through their campaigns via Natwests back her business. Off the back of her successful crowdfunder Kayleigh launched her workout headwear brand Bind London and has had a huge am…
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23. Launching & selling with confidence with Elizabeth Stiles
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Elizabeth Stiles is the friendly face in fashion, she is a retail and sales expert and helps brands launch and sell their products without selling their soul. In this episode of the commerce club podcast I wanted to talk to Elizabeth about launching and what it really takes to have a successful launch! Elizabeth is the queen of launching for her ow…
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22. How to start a brand in 6 months with retail business experts Sophie Biggerstaff & Clare Alexander
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Have you been sitting on an idea for an incredible product, but never had the tools, knowledge or time you need to take action and set it up? Myself & fellow retail business expert Clare Alexander are here to help! We have broken it down in to 6 key stages you need to go through in order to set up a brand within approximately 6 months. In this epis…
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21. Going viral and how to have a successful launch with Laura founder of The Shortlist
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Laura first came on to my radar when she was initially in the early stages of setting up her brand the shortlist, we were connected on LinkedIn and she posted an update about her career change that went viral. This was the beginning of some amazing success with social media for the shortlist & proof LinkedIn is not just a proffessional networking p…
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20. 22 things I learnt about business in 2022
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For me 2022 was my year to focus on me, this was not a year for me to focus on my business as I had been the past 2 years, but suprisingly from taking a step back I actually learnt SO MUCH. So here’s 22 things I learnt about business in 2022… Breaks are healthy, feel like you need time off? Take it! You need to expand yourself with other people tha…
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19. Finding your fabric supplier with fabric agent Ciara Jennings
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This weeks guest on The Commerce Club podcast is Ciara - she is an all round fabric whizz and joins me today to chat about sourcing fabrics for your small product business. If you are starting a fashion brand it is highly likely you will need to source yourself some kind of fabric for your product, and this can feel like a minefield if this is some…
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18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel
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Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years. The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area. Tony developed a…
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17: How to get results using influencer marketing with Yash Chavan
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Influencer marketing - it’s a term that if you are working with product I am sure you are familiar with, but possibly don’t know how best to utilize it for the benefit of your business! I hear from clients all the time that they have tried using influencer marketing and they’ve sent out product or paid for a post and seen no sales come from the eff…
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16. Setting up a multi brand ecommerce store with Carlene, founder of Kids Life Clothing
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I was first introduced to the founder of Kids Life Clothing Carlene back in 2020 when we connected over LinkedIn, she came to me with her idea of starting a childrenswear multi-brand ecommerce website, but having limited experience in the retail industry, she just didn’t know how to execute this. I worked with Carlene on outreaching and onboarding …
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15. How to be a confident business women with Sophie French
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Running a business is all about confidence. Having the confidence to show up, having the confidence to take action, having the confidence to go after what you want! Sometimes, our confidence can hold us back… It can stop us wanting to show up on instagram stories, because who wants to hear us speaking about our business right? It can stop us outrea…
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14. Finding success with pop up shops & how to convert more customers online with Kat, founder of Vandal Kids
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This week on The Commerce Club podcast I am talking to Kat who is the founder of Vandal Kids. Kat and I were first introduced when she attended the lets get down to business event @clare_alex_consults and I hosted back in September 2021. Kat came to me looking for advice on how to get her childrenswear brand stocked in retailers, however we soon re…
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13. Do you run your business or does your business run you? How live a healthier lifestyle as a small business owner with Amalaya Rossi
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Do you run your business or does your business run you? Running a business is a hefty job, you’ll be wearing so many hats and trying to keep yourself afloat when things inevitably don’t go to plan. To give you the best possible foundations to be running your business, staying healthy is going to be play a HUGE part of this. Today I’m chatting to yo…
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BONUS Episode: How to maximize your christmas & black friday sales with Clare Alexander
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Apologies in advance for some of the sound in this episode, we had some technical difficulties whilst recording... It’s only 8 weeks until christmas & 4 weeks until Black Friday, which means there's not long left to maximize your sales in this PEAK trading period. Many retail businesses generate around 70% of their yearly revenue between October - …
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12. How to target your ideal customer with Tracey, founder of Children of the deep
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All the best businesses are formed from a problem or a personal frustration & in this episode I am talking to Tracey, the founder of Children of the deep - a swimwear brand targeting young and free spirited girls. She launched her business out of a frustration for not being able to find quality, practical, trendy and sustainable swimwear for her te…
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11. How to build a sustainable and ethical brand with Sara Collins
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In recent years sustainability & ethical manufacturing have become somewhat “buzz words” in the industry, but the fact is that this is the direction all brands need to head in if we really want to see change in the retail world. Sara Collins is an ethical production guru, she believes in making ****ethical production accessible (and stress free) fo…
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10. How to market your brand without spending all your money on ads PLUS what it’s like running a business with ADHD & Dyslexia with Sian Louise from OBVS Skincare
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In today’s episode I am chatting to Sian Louise, founder of obvs skincare! Sian has a super inspirational personal story behind the reason for starting her brand which you will hear as we head in to the episode, it’s commonly said that all the most successful businesses are born from your own challenges and this could not be more true for Sian and …
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09. How to export your product globally with Hattie IAnson
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This week on the podcast we are talking about exporting your product globally with my friend Hattie I’Anson. Exporting your product is probably something you’d want to start doing when you have recognized opportunity in your goods outside of your domestic selling region. For example if you have set up and selling your product in the UK, but you kno…
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08. Getting back on track with your original business goals with By Barbaraella
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Sometimes when you are running a business it can feel like you are spinning so many plates all the time, fire fighting and keeping yourself afloat that you end up losing sight of your original business goal and going a bit off piste. Maybe you set up your business with the intention that you were going to have 100% of your sales through your online…
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07. How much money do you need to start a fashion brand? with Clare Alexander
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Today’s podcast guest is my business bestie @clare_alex_consults who in case you haven’t met yet is a fashion brand consultant who helps fashion business entrepreneurs with product development and launching their brands. & together we are going to be debunking a hot topic & a question we get all the time… How much does it cost to start a brand? So,…
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06. How to take your customer on a journey through email marketing with Ellen Mooney, founder of by.ELN
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Ellen has been running her streetwear brand for the past couple of years, year one was all about taking baby steps and experimenting with product to see what worked, year two Ellen has been focusing more on the commercial side of running her business and focusing on growth and sustainability. There’s 2 things she’s looking at to help her grow… Emai…
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05. How to start thrifting your wardrobe this second hand September with Ellens in Wonderland
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The past few years shopping behavior has changed massively. Fast fashion is no longer the primary choice for many people when they want to refresh their wardrobe and buy in to the latest trends. Instead consumers are becoming more conscious of their buying habits to make them more sustainable and considered to avoid waste and do better for the envi…
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04. How to add a service to your product based business with Gemma Bishop London
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Have you got a product based business, that you could add a service based revenue stream to? In today’s episode of The Commerce Club podcast I am chatting with Gemma, founder of @gemmabishoplondon who has recently added an interior design service to her Accessories/Lifestyle brand. I met Gemma when she was working as a Visual Merchandiser for Kate …
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03. Mindset habits to adopt as a small product business owner with Kelsey March, founder of Habits to Happyness
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One of the most important things you have to master as an entrepreneur is your mindset! There’s 3 things I always say entrepreneurs needs, passion perseverance and ability to pivot and ultimately all of these come down to having the right mindset, so today I am talking to a very good friend of mine Kelsey March - a positive psychology coach from Ch…
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02. What to invest in to accelerate your product business growth with Leanne founder of Hachure Active
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In today's episode I am doing a live coaching session with Leanne, founder of Hachure Active to tackle a couple of the problems she has been facing recently in her business. Hachure Active is a sustainable eco-conscious outdoor activewear brand for the wild and adventurous. Premium quality clothing created around the core values of being ethical an…
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01. 3 Things I learnt working for global brands including Ralph Lauren, Kate Spade and Burberry
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In case we haven't met yet I'm Sophie Biggerstaff, founder of The Commerce Club and BYRCOLLECTIVE & I've spent the past 12 years working in the retail industry for brands including Ralph Lauren, Diesel, Kate Spade and Burberry. In that time naturally I've learnt a thing or two about how to run a product business and I want to share my best tips wit…
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Hi, I’m Sophie, founder of BYRCOLLECTIVE and The Commerce Club... I'm an ex fashion buyer turned small product business mentor and strategist! After an 12+ year career in industry for some of the worlds biggest brands including Ralph Lauren, Diesel, Kate Spade, Burberry I started working with small product based businesses helping them set up and g…
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The lock down for Covid is an excellent time to be reminded that you can still work on breaking into and being involved in the entertainment industry from home. Keenan reminds folks to learn certain skills, don’t feel like you have to drop everything and run off to join the circus . Llearn your craft whatever your emphasis, explore the web, use tec…
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Don't hurt yourself 'going to Hollywood' - be real
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Celluloid is the plastic material from which motion pictures were historically made. With the omni-presence of digital capture and projection we may forget that this industry which exploded onto our culture at the beginning of the 20th Century was almost entirely based on the exposure and subsequent distribution of celluloid. The British band, The …
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Our program focuses on how you can 'break into' the entertainment industry without getting broken, and without going broke. Your wisest course of action is to start right where you are. This episode focuses on one of the most omni-present aspects of today's entertainment industry: the broadcast voice.…
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"If it's not on the page it's not on the stage." The script is the template for any film or television production. And there are MANY folks who aspire to write the great American screenplay. But they first need to understand some basic principles. And most of these lessons should be learned right where you are.…
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John Demakis - the right attitude and 'just do it.'
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John Demakas on what you can do right where you are. Perhaps most importantly how your attitude and expectations can take you much further than just going through the motions.
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One of the most important aspects of pursuing a new goal - and especially in the entertainment industry - is understanding and controlling your attitude. Self-limiting behavior is the single, greatest threat to your success.Keenan explains some of the most common hurdles.
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Time- how you use your time is what determines your future. An old saying : "I can tell you what you're going to be doing in 5 years... when you tell me what you do with your spare time."Keenan explains how he replaced his 'recreations' with creations. Instead of spending endless hours entertaining himself and "recreating", he determined to spend t…
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Commitment - "the vision thing." You will not accomplish your goals through mere wishing or hoping. You must make a commitment to your goals. When others in your life hear that you are pursuing the entertainment industry they are likely to scoff or perhaps worse, try to 'talk you out of it , for your own good.' Unless you know how to commit - witho…
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Introductory broadcast regarding the most addictive passion of our culture, the entertainment industry. We have been immersed in consuming and being influenced by television and film from birth.Many individuals seek to become involved in the industry and drop their 'normal lives' without understanding that there are many things you can do RIGHT NOW…
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