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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey. Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studi ...
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Uncovering Pain Points: How Qualitative Research Improves Customer Experience
25:37
25:37
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25:37
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences. From identifying emotional pain points to bridgi…
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From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration
30:26
30:26
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30:26
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In our latest episode, Craig Nishizaki chats with Deborah Roberts, Senior UX designer at UpTop, about the challenges and solutions for bridging silos in companies. Deborah shares her experiences working with major brands like Amazon and B2B companies like F5 and…
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Unclear Requirements: The #1 Reason Projects Fail
35:52
35:52
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35:52
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo discuss the challenges of handling unclear requirements in fast-paced projects. Based on their own experience, Craig and Michael unpack how unclear product visions, tight deadlines, and internal miscommuni…
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How Business and Design Leaders Can Work Together to Unlock Customer Value
41:45
41:45
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41:45
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers. Troy is the Director of UX How, a resource for UX Design “How To” in…
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Mastering the Art of Effective Storytelling
39:08
39:08
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39:08
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and nar…
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Building Trust and Embracing Change: Key Strategies for Digital Transformation
34:18
34:18
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34:18
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core pr…
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Overcoming Organizational Silos: Lessons from Amazon, Disney, and the NFL
33:44
33:44
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33:44
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Craig Nishizaki is joined by Cara Verwholt, Founder & Principal at Cara Verwholt Consulting, where they talk about the challenges and solutions for overcoming organizational silos in large corporations like Amazon, Disney, and the NFL. W…
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5 High-Value UX Activities Your Company is Overlooking
33:02
33:02
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33:02
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates! From journey mapping to customer inter…
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Elements of an Effective B2B Web Strategy
25:12
25:12
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25:12
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web co…
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How to Create Velocity and Alignment for Your Vision
23:36
23:36
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23:36
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the …
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The Advantage of an External Perspective in UX Design
16:29
16:29
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16:29
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design. Let’s unpack the insights and experiences of a seasoned design consultant, exploring…
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Breaking Barriers: Strategies for Conquering Digital Business Challenges
27:36
27:36
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27:36
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐 In this insightful exploration, we break down the barriers that hind…
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Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
30:01
30:01
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30:01
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on …
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DNA of a Successful UX Strategy: Great UX is the Engineering of the Entire Experience, Not Just the Design of the Screens
29:21
29:21
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29:21
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! Join our hosts Craig and Mike as they unravel the intricacies of creating impactful user experiences that extend beyond aesthetics, delving into the very engineering that shapes the entire user journey. Learn valuable insights into the holistic approach that def…
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Driving Business Growth With UX Strategy: Insights for Businesses Leaders
23:54
23:54
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23:54
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their organizations toward unparalleled growth and success. We cover:…
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