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Fan Engagement through Digital platforms has turned from a “nice to have” to a “must have” for the Sports and Entertainment stakeholders to reach their yearly goals. Sports Media, Clubs, and Federations are facing this challenge, and industry leaders are sharing with us the innovative strategies and tools they are using to overcome this defiance. If you want to know the best practices and the secret sauce of the big players of the industry on this topic, you cannot miss this podcast.
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NFT Solutions for Fan Engagement in Sports Media (Jorge Urrutia - Dapper Labs) - English
50:05
50:05
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50:05
One of the most exciting Podcasts we created was connecting with Jorge Urrutia in NYC. Raised in Madrid and a huge sports fan since he was a little kid, he ended up working for the NBA. His role was to understand all the data gathered in the Fan Engagement vertical and make decisions to improve that relationship with the fans. After a couple of yea…
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The Sports & Mediatech Trends (Borja Varela - General Partner Panoramix Ventures - Founder Outro)
33:06
33:06
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33:06
An honor to chat with this very interesting guest today. Borja Varela started his career as a lawyer working for large firms on M&A processes. His speciality in IP and Copyrights made him see the potential of digging further in the Media-Tech-Sport environment and becoming a reference on this field. After working for large international groups such…
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Digital Transformation in Traditional European Clubs (David Bley - Digital Communication Manager at RCD Espanyol, Spain) - English
24:29
24:29
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24:29
In this chapter we “flew” to Barcelona to talk with David Bley. His dream as a kid became a reality when started working for RCD Espanyol a few years ago. Now with his position as Digital Communications Manager he has been leading the Digital Transformation within the Club. As other historical clubs in Europe, the traditional structure had to face …
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Innovation, the Key to bring your Club to the Next Level (Felipe Ribbe - Club Atlético Mineiro, Brazil) - English
22:53
22:53
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22:53
Our friend Felipe Ribbe, Head of Innovation at Clube Atlético Mineiro is explaining to us how the alignment from the C-Level at the Club to put Innovation as a priority is leading to improving their revenues and expanding the CAM brand globally. He tells us the different strategies and tools used (Fan Engagement Tools, Tokens, NFTs, Blockchain…)…
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