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Positioning to Profit

Patty Dominguez

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Hi, I’m Patty Dominguez, and you are about to discover the Positioning strategies to help you grow your business. The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner… If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need ...
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Flex Your Hustle

Commission Factory

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Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
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INSIGHTS YOU'LL GAIN:• Why most AI projects fail without human oversight• The sweet spot between human and machine intelligence• Real ROI strategies for AI investments• Practical steps for human in the loop implementation• This goes beyond your typical AI discussion; it's a masterclass in building AI that works WITH humans, not against them.…
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THE COMPLETE EPISODE IS HERE! The extraordinary AI conversations you've been waiting for.Guests:Vic Peram – CEO, Veritis Group, Inc (AI Identity Verification)Sudip Shekhawat – CTO, LeaseLock (FinTech AI Innovation)Host:Fanny Dunagan – Tech Legacies Podcast WHAT YOU'LL DISCOVER:✓ The realities of identity verification in 2025✓ Hyper personalizing Fi…
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Introducing AI Verity Show, the premier destination for AI thought leadership. Join industry experts as they share insights on identity verification, FinTech AI, enterprise scaling, and building solutions that actually work.Episode 1 guests:· Vic Peram (CEO, Veritis) - Identity verification realities· Sudip Shekhawat (CTO, LeaseLock) - FinTech AI p…
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This week on Connected, Sue and Sacha sit down with VP Client Partner BT Group, Verity Campion. Verity is a media professional with over 20 years experience both in-house and agency side. Thriving in fast paced environments, Verity has worked across a large and diverse portfolio of accounts including BT Group, P&G, Associated British Foods, Ubisoft…
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This week on Connected, Sue and Sacha sit down with Former WPP UK President Karen Blackett. After 29 years at WPP, including long successful stints at Mediacom, Karen is leaving the company to pursue other external interests and opportunities. We discuss her career achievements, top 5 favourite moments at WPP and her love for chunky jewellery.…
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This week on Connected, Sue and Sacha sit down with David Wilding. David aims to help create new ways to deliver data and insight-driven communications. As CSO, he intends to lead the company’s long-term strategy and innovation, and, drawing from his experience working with leading global brands, he will help EMX’s clients deliver integrated soluti…
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This week on Connected, Sue and Sacha are joined by Managing Director of Client Experience for EssenceMediacom X, Jessica Lenehan. Jess has been at Essence since 2017 where she started as a client lead on Google. She has recently taken on the role of Managing Director which can be described as fundamental to the success and development of client re…
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This week on Connected, Sue and Sacha sit down with Leonardo Reyes Acosta who is SVP Head of Analytics here at EssencemediacomX. Leo is a talented and highly motivated data scientist, researcher and GIS enthusiast, with experience in the private sector and in academy. Passionate about his profession, he is keenly interested in understanding what mo…
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Happy New Year!This week on the Connected Podcast, Sue & Sacha down with CEO of EssenceMediacomX Clare Chapman. Clare is responsible for growing the business through exceptional client service and delivery, combining creativity and data-driven excellence. Clare returned to EssenceMediacomX in November 2023 after two years as CEO for Carat UK, havin…
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This week on Connected, Sue sits down Chief Operating Officer of EssenceMediacomX Anna Berry. Anna has played an instrumental role in managing a raft of big-name clients. Prior to Essence, Anna spent 19 years at Mediacom as a Business Partner working across Sky, Direct Line Group and many more. Anna works with client services and specialist teams w…
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This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for internationa…
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Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…
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In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…
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Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…
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In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…
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Welcome back to Positioning to Profit, the podcast that helps businesses position themselves for profit. I'm your host, Patty Dominguez, and in today's episode, we have a special guest joining us: Sonia Rodriguez, a business strategist and high ticket sales and marketing expert. Sonia considers herself a "seer" in business, with the unique ability …
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Esme Verity is the founder of Considered Capital, where she runs an Alternative Funding School to support business founders who are balancing profit with purpose.Since 2021, Esme has now worked with 120 founders, over 75% of whom are underrepresented; and her popular newsletter is now read by over 2,500 people every week.In this episode, Esme talks…
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Wai Foong Ng is the founder of Matchable, a volunteering platform matching skilled employees with impactful and innovative volunteering projects.Since 2019, Matchable has delivered over £420 million of value to organizations across the world via over 600,000 volunteering hours. In this episode, Foong talks about: Founding Matchable (3.47) Transitio…
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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Hilary DeCesare, the "Relaunch Queen" and author of "Relaunch Spark Your Heart to Ignite Your Life." Hilary shares her process for getting out of a rut and achieving success. She guides listeners through a visualization exercise, encourages physical movement to ch…
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Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …
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On this episode of Positioning to Profit, Patty Dominguez interviews Midori Verity as they discuss the importance of aligning your business with your passions and core values. They emphasize the need to identify one's "zone of genius" and prioritize tasks that align with it. They also discuss the power of having an accountability partner or group t…
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Genevieve Leveille is the founder and CEO of AgriLedger, a systems provider that seeks to revolutionize agricultural supply chains using block chain technology. Sparked by her own passion for food, as well as the boundless opportunities presented by emerging tech, Genevieve embarked on this new chapter in 2016, after 20 years in a corporate finance…
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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Kay McKenzie, the CEO and founder of Novus Copia and the creator of a thriving Facebook group with 25,000 women entrepreneurs. The episode kicks off with a discussion about the benefits of creating a Facebook group, emphasizing the importance of commitment and act…
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On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They dis…
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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Andrea Petrut, a co-empowerment coach, facilitator, and thought leader. In this episode, Patty and Andrea discuss the importance of finding the right relationships in business and the significance of values and integrity in determining their success. They share pe…
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Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…
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On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded …
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Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…
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On this episode of Positioning to Profit, host Patty Dominguez brings on guest Kelly Mosser, who combines her experience in startup strategy and operations with spirituality to mentor business owners on growth strategies. Kelly believes in leveraging existing podcast audiences filled with ideal clients to grow businesses and provides valuable advic…
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On this episode of Positioning to Profit, guest Jeffrey Mort joins host Patty Dominguez to discuss the impact of mental health on entrepreneurship. Mort emphasizes the need to look for underlying root causes of mental health issues and how food sensitivities, mineral imbalances, pathogenic infections, and even leaky gut can affect mental health. Mo…
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In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …
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Hey there! Patty Dominguez here with episode 179 of the Positioning to Profit Podcast. Thank you for being here. Today we are joined by a special guest, Kendra Corman, a marketing strategist and consultant. She helps small businesses and solopreneurs grow through marketing. We discuss the significance of email marketing in today's digital landscape…
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Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …
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Hey there! Patty Dominguez here with episode 178 of the Positioning to Profit Podcast. Thank you for being here. Today's guest is Jennifer Lyall, an intuitive business mentor and chief energy optimizer. Jennifer guides conscious entrepreneurs to trust their intuition, gain clarity and focus, and usher more abundance into their lives and businesses.…
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If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…
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Hey there! Patty Dominguez here with episode 177 of the Positioning to Profit Podcast. Thank you for being here. Today, we have a special guest, Patty Block, the author of the bestselling book "Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue." Since 2006, Patty has been dedicated to helping service-based …
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Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …
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Hey there! Patty Dominguez here with episode 176 of the Positioning to Profit Podcast. Thank you for being here. Today on the show, we have Lindy Nowak, a 15-year veteran in the creative industry. Lindy has worked with brands such as L'Oreal, Bon Appétit, Entertainment Weekly, and Women's Health. She is the founder and CEO of Up in a Day, where she…
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Hey there! Patty Dominguez here with episode 175 of the Positioning to Profit Podcast. Thank you for being here. Today I'm talking to Rosemary Medel, a real estate and high performance coach who helps women confidently buy their dream home while saving time and money through the Due Diligence Like a Pro™ framework. We affectionately know her here i…
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Hey there! Patty Dominguez here with episode 174 of the Positioning to Profit Podcast. Thank you for being here. I have a guest today, Sarah St. John, and we talk about all things podcasting. This is a topic I love. I love podcasting because of its ability to amplify your message and position you as an authority. And if you've ever thought about st…
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Hey there! Patty Dominguez here with episode 173 of the Positioning to Profit Podcast. Thank you for being here. Today on the podcast, we welcome Dr. Gina Simmons Schneider, author of Frazzle Brain: Break Free from Anxiety, Anger, and Stress Using Advanced Discoveries in Neuropsychology. Dr. Schneider is a licensed psychotherapist, executive coach,…
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Hey there! Patty Dominguez here with episode 172 of the Positioning to Profit Podcast. Thank you for being here. Our guests today are mother-daughter dynamic duo Anne Dranitsaris and Heather Dranitsaris-Hilliard, who are trainers, speakers, authors, and experts in human development, behavioral change, leadership, interpersonal dynamics, and the ach…
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Hey there! Patty Dominguez here with episode 171 of the Positioning to Profit Podcast. This episode is featuring author, speaker, and CMO Bonnie Habyan. We chat about personal branding and she shares her 5 Personal Branding Tips. If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulseche…
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On this week's episode of the Positioning to Profit podcast, I have special guest Lauren Fonvielle, an EFT expert who shares how EFT Tapping for entrepreneurs can help. ================ Being an entrepreneur is no joke. The ups and downs can be wild, and sometimes we just need a way to deal with the stress and overwhelm that comes with it all. That…
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Hey there, my friend! Welcome to episode 169 of the Positioning to Profit Podcast. Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the f…
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Hey there, Patty Dominguez here with episode 168 of the Positioning to Profit Podcast. I hope you're enjoying your day and your week. Thank you for being here! Today's episode features guest Possibility Coach Victoria Rader, Ph.D. Our focus is on peace, purpose, and prosperity—three things that we could all use more of. Victoria believes that the u…
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Hey there! Patty Dominguez here with episode 167 of the Positioning to Profit Podcast. I sure hope this finds you doing super well in your business and your life, on a personal level and all that. Today I have a very special guest, Catalina Gutierrez, a serial entrepreneur who's been in the game for decades and brings a wealth of knowledge and expe…
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Hey there, my friend! Welcome to episode 166 of the Positioning to Profit Podcast. On this episode, I'm talking about personal branding and the mistakes to avoid! It can be a lot of work to put yourself out there on social media, land guest spots, and attend networking events - and you only have one chance to make a good first impression. I'm here …
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Hey there, my friend! Patty Dominguez here with episode 165 of the Positioning to Profit Podcast. Super happy that you have joined me today! Our guest for this week is social media expert Shaily Hakimian. Shaily explains why it is important to be unforgettable and how to stand out on social media. She explains how to make the most of LinkedIn and p…
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