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Building Brand through the Customer Experience with Verity Rowe, Lululemon
Manage episode 376677203 series 3369312
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Can performance drive brand? And how can lower funnel tactics enhance the brand experience?
In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy.
Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener for privacy information.
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