Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Mad Over Videos from guch is a podcast with video specialists, agencies, video practitioners, production experts, filmmakers and other creators. WEBSITE: https://guch.me/ LINKEDIN : @guch https://www.linkedin.com/company/guchme/ INSTAGRAM : @guch.me https://www.instagram.com/guch.me/ FACEBOOK : @guchHQ https://www.facebook.com/guchHQ TWITTER : @guchHQ https://twitter.com/guchHQ
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A podcast helping companies grow with marketing strategies, automation and time-saving tips and creative solutions.
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Every week Gavin and Chris go head to head on "the industry". From viral videos and social media to networking and agency life, join them as they try to find the balance between pushing creativity and getting the job done in the media marketing world.
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Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
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The Mind Your Money Podcast is an extension of the great education and conversation the Bradshaw Rogers Financial Partners team has always believed in. This show will extend the kinds of financial and retirement planning topics we've covered over the years in our video series and blogs with the added ability to highlight and elevate some of the top business owners and leaders in and around Salisbury, NC. Your hosts are Trent Bradshaw and Brandon Rogers of Bradshaw Rogers Financial Partners. ...
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Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking ...
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Self-proclaimed Louisville's hottest podcast. Brett, Ryan, Andrew and a sleuth of guests talk a range of subjects. Star Wars mad libs? We've done it. How tasty is Boston Market? We have the low-down. A trivia game based off NFL criminal activity? You can find it on Tricastatops. Would you let a spider braid your hair? How do dog's nipples work? What's the best fake-money gambling site where you can see your favorite video game and fast food mascots duke it out Mortal Kombat style? Find out t ...
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Welcome to the The Caddy Cast: Social Media Meanderings podcast, where we explore the latest marketing happenings on social platforms. Eric Brown is the CEO/Sales Director of YOUR Social Caddy, a digital marketing agency servicing a wide array of industries. Eric will be your host on this audio journey and will be joined by guests who will offer unique perspectives on marketing on social media today.
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You've got a dream, you're building a business and you're doing most of it on your own. You are the one waking up at 5am and going to sleep at 1am because you want to see your dream business turn into your main business. #dactalk is a real life conversation between entrepreneur host, Dave Shrein and real life entrepreneur small business owners. Join us every other Tuesday through Google Hangouts on Air and Twitter for a live episode. Each conversation focuses on a specific topic relevant to ...
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Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they d…
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The Daily: How Netflix Surprised Folks, How Much Advertising Will Move the Needle, and What its "Next Act" Will Be | Apr 25, 2024
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On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: adv…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…
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The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024
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On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and…
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The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024
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On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT ste…
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1
Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles
1:15:35
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with A…
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1
The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024
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On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy D…
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1
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
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Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins hos…
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1
How Is Technology Redefining Retirement Planning?
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Unpack the toolbox of technology that's promising to redefine retirement planning, but does it deliver? This episode takes a critical look at the wave of innovations, from personal finance management software to online calculators, and questions whether they truly simplify the planning process or introduce new complexities. While technological adva…
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The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024
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On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ mean…
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Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts a…
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1
The Daily: GenAI and Healthcare, Part 2—How Physicians Are Using GenAI for Patient Care and a 'DIY Health Clinic-in-a-Box' | Apr 16, 2024
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On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sp…
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The Daily: GenAI and Healthcare, Part 1—How Consumers Are Using GenAI to Look Up Health Information and How Physicians Feel | Apr 15, 2024
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On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sp…
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1
Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - http…
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The Weekly Listen: Caitlin Clark's Effect on March Madness, a Women's Sports Revolution, and Who Will Rule the New Pay TV World? | Apr 12, 2024
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On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discus…
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1
Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios
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In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Sa…
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The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024
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On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to …
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Reimagining Retail: The Beauty Path to Purchase and How Social Media Trends Have Influenced Beauty Products and Marketing | Apr 10, 2024
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. J…
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The Banking & Payments Show: The Crypto Renaissance | Apr 9, 2024
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Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $…
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The Daily: How Hispanic Americans Use Media Differently, Who Uses Social Media the Most, and How Kids Use the Internet | Apr 8, 2024
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On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion wit…
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Week in Views E06 - Breaking down the Sensor Tower interview, 10 years of Monument Valley, and MENA Month
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Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitte…
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The Weekly Listen: Should Teens Need Permission to Access Social Media, Spotify's Video Moves, and The Path for Ride-Hailing | Apr 5, 2024
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On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens. Foll…
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1
Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation
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For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code autom…
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1
Don’t Make These Income Planning Mistakes
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Are you planning for your retirement with the confidence that you're making all the right moves? In today's episode, we'll unveil the crucial income planning mistakes that could jeopardize your retirement. Tune in to ensure your retirement strategy is foolproof against common pitfalls and ready to secure your financial future. Did you know that man…
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1
The Daily: The Most Interesting Ways We Wre Changing How We Spend Time with Media—a TV Surprise, TikTok Content, and More | Apr 3, 2024
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On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco. Report mentioned in this episode…
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1
Reimagining Retail: Where In-Store Retail Media is Headed and Activations That Are Moving The Needle | Apr 3, 2024
22:24
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she ho…
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The Daily: Publishers Future, Part 2—What's Next for Publishing, AI Disclosure and Spotify's Video Learning | Apr 2, 2024
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On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to…
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The Daily: Publishers Future, Part 1—What To Do About the GenAI Issue, BeReal's Next Move, and X Pivots to CTV | Apr 1, 2024
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On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the …
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1
Week in Views E05 - GDC Roundup, EU calls out Apple, and lots of MENA news
57:18
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Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news comi…
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The Weekly Listen: Is Apple Too Big, Can Aldi Be the Next Walmart, and Is Drone Delivery About to Get Real? | Mar 29, 2024
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On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with o…
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Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a n…
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1
Around the World: New Rules on Digital Antitrust, Competition, and User Protection | Mar 28, 2024
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On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world? Follow us on Instagram at: https://www.instagram.com/i…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (March) | Mar 27, 2024
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…
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1
The Daily: A New TikTok Ban, Part 2—What a TikTok-Less America Looks Like, Who Might Buy Them, and Marketers Considerations | Mar 26, 2024N
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On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelli…
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1
Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes
1:03:24
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Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest…
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1
The Daily: A New TikTok Ban, Part 1—What's Going On, Do American's Want One, and The Likelihood of a Ban Happening | Mar 25, 2024
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On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Ins…
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1
The Weekly Listen: Why Awards Shows Are Actually a Huge Deal, Netflix's Sports Play, and Can "News" Survive Online? | Mar 22, 2024
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On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, foreca…
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1
How One Overlooked Issue Can Sink Your Retirement
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Imagine your retirement plan as a ship sailing toward a horizon of rest and relaxation. But what if one leak could sink it all? In today’s episode, we spotlight some of the single oversights that could send your dreams to the bottom. We'll share key strategies to plug the gaps, ensuring your financial ship stays buoyant and on course. Tune in to pr…
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1
The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024
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On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheim…
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1
Reimagining Retail: The Most—and Least—Important Takeaways From Shoptalk 2024 | Mar 20, 2024
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On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference. Follow us on Instag…
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The Daily: Is Copyright GenAI's Kryptonite, How 'Fair Use' Comes Into Play, and What Happens to the Creative Arts? | Mar 19, 2024
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On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts…
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1
The Daily: Young People's Internet Habits, 20-Somethings Saying 'No' to TikTok, and Will a New TikTok Ban Pass? | Mar 18, 2024
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On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in…
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1
Week in Views E03 - Inside Supercell's new development structure and TikTok's potential US ban
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.…
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1
The Weekly Listen: How Finding Products Online Could Evolve, Ads Coming to Chatbots, and Target's New Paid Membership | Mar 15, 2024
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On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and …
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1
S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
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Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA th…
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The Daily: Where Folks Spend Their TV Money, the US Ad Market's Start to The Year, and The WWE Puts Ads Front and Center | Mar 14, 2024
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On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new …
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1
Reimagining Retail: Walmart—The Purchase of Vizio, Why It Needs More Stores, and What The Retail Giant Will Do Next | Mar 13, 2024
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senio…
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1
The Daily: How the EU's AI Act Is—and Isn't—Informing US Legislation, The Era of BadGPTs, and a BNPL Credit Card | Mar 12, 2024
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On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser. Fol…
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The Daily: What Will TikTok Turn Into Next, Threads vs. X, and Snap Distancing Itself from Social Media | Mar 11, 2024
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On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and s…
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Week in Views E02 - Apple battles Epic Games, Fortnite and the DMA
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Brian Baglow, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Apple's battle with Epic and the European Union's Digital Markets Act, Deconstructor of Fun's games industry predictions for 2024, and InnoGames' disclosure of staff salari…
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