Best Vijay Damojipurapu Podcasts (2024)

1
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

7h ago57:32

57:32

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…

1
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense 44:26

24d ago44:26

44:26

In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…

1
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing 46:33

1M ago46:33

46:33

In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…

1
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

2M ago50:41

50:41

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…

1
People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

2M ago41:42

41:42

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…

1
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

3M ago43:10

43:10

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…

1
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

4M ago51:32

51:32

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…

1
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

4M ago48:13

48:13

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…

1
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty 49:43

4M ago49:43

49:43

Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challen…

1
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy 50:45

5M ago50:45

50:45

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director H…

1
Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman 50:10

5M ago50:10

50:10

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his e…

1
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing 51:09

5M ago51:09

51:09

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in mark…

1
Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone 39:02

6M ago39:02

39:02

Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Giann…

1
Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore 47:58

6M ago47:58

47:58

How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing …

1
Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak 51:36

7M ago51:36

51:36

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his bu…

1
Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor 47:28

7M ago47:28

47:28

Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketi…

1
Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan 38:28

7M ago38:28

38:28

Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journ…

1
The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga 36:56

7M ago36:56

36:56

Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Custome…

1
A Marketing Leader’s Journey In Category Design With John Rougeux 34:28

7M ago34:28

34:28

If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant pla…

1
Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli 37:25

8M ago37:25

37:25

Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the mom…

1
Building A Solid Go-To-Market Engine With David Dulany 35:34

8M ago35:34

35:34

“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today’s episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engin…

1
From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan 47:04

8M ago47:04

47:04

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventuall…

1
Leading The Carabiner Group With Cliff Simon 33:53

9M ago33:53

33:53

Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the actions taken to lead the organization to success. Their agility and nimbleness to turn away problems once they see them coming helped their business deal with the challenging tides. Cliff also share…

1
Proof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark Stouse 39:57

9M ago39:57

39:57

Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's …

1
Go-To-Market: Achieve Competitive Advantage In Marketing With Sandeep John 46:30

10M ago46:30

46:30

Selling is always challenging, but it only takes a great marketing strategy to help you sell successfully. In this episode, Sandeep John, the Head of Marketing at Outplay, dives into the go-to-market Strategy to achieve a competitive advantage in marketing and maximize your chances for success. Repositioning yourself as the product of SMBs changes …

1
From Good To Great: How Account-Based Marketing Revolutionizes Sales And Marketing Alignment With Kristina Jaramillo 38:57

10M ago38:57

38:57

Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that resonate with clients, leaving generic approaches and missed opportunities far behind. In this episode, we have exceptional marketing strategist Kristina Jaramillo to discuss the world of account-bas…

1
RevGenius: Building An Amazing Community With Jared Robin 35:25

11M ago35:25

35:25

It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to success. Jared Robin, the Co-Founder of RevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his …

1
Passion, Promise, And Wall Street Dreams: Building High-Performing Sales Development Teams With Tito Bohrt 43:03

11M ago43:03

43:03

Sales isn’t just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dreams a reality. In this episode, we dive deep into the world of sales development and go-to-market strategies with Tito Bohrt, founder and CEO of AltiSales. The discussion kicks off by shedding light on a com…

1
From Company-Centric To Human-Centric: The Evolution Of Go-To-Market With Nick Bennett 39:17

12M ago39:17

39:17

Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B …

1
ArmorCode's Go-To-Market Approach: Serving Customers In The AppSec Space With LingRaj Patil 42:06

1y ago42:06

42:06

By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their requirements. For today’s episode,LingRaj Patil, VP of Marketing atArmorCode, reveals the company’s go-to-market approach. He shares how ArmorCode prioritizes customer-centric problem-solving to driv…

1
Elevating Go-To Market With Thought Leadership With Robert Buday 40:12

1y ago40:12

40:12

For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining …

1
Insider Insights: The Art Of B2B Go-To-Market Marketing With Karen Steele 38:44

1y ago38:44

38:44

Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episode, we have Karen Steele, Founder of Alloy, CMA of Sendoso, and a seasoned marketing executive of several tech companies. With an impressive resume that includes stints at Apple, Next Computers, Market…

1
A CMO’s Approach To A Go-To-Market Strategy With James Kessinger 43:29

1y ago43:29

43:29

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the wa…

1
Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart 42:06

1y ago42:06

42:06

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk …

1
The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata 32:28

1y ago32:28

32:28

Marketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the…

1
Achieving Business Success Using A Customer-Centric Approach With Amy Borsetti 38:18

1+ y ago38:18

38:18

If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to succeed, implementing a customer-centric approach flawlessly is a must. Vijay Damojipurapu sits down with Amy Borsetti of Asana to share how defining their ideal customer profile and spending more ti…

1
Delivering Customer-Centric Go-To-Market Solutions In Programmatic Advertising With Ali Wendroff, TripleLift 41:02

1+ y ago41:02

41:02

Our guest today defines go-to-market as a strategic iterative process of delivering a solution based on an opportunity in the market. To her, everything comes down to positioning. It’s all about understanding the goals of your clients so your product suits their needs. This is how Ali Wendroff approaches go-to-market strategy in her position as Sen…

1
Criteo: Bringing A Richer Experience Through Impactful Advertising With Nola Solomon 39:58

1+ y ago39:58

39:58

What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers and media owners reach their goal? Get ready to tune in and join Vijay Damojipurapu on today’s show. In this episode, Nola Solomon, The SVP of Go-to-Market at Criteo, shares the value Criteo brings to c…

1
Krish Ramineni On Becoming Detail-Oriented On Your Meetings With Fireflies.ai 44:19

1+ y ago44:19

44:19

With the prevalence of Zoom and other video meeting programs, it is much harder to remain detail-oriented, take notes, and pay attention to lengthy digital discussions. If you're struggling with that, Fireflies.ai is your best answer. This AI meeting assistant joins your meetings to take notes, transcribe verbal data, analyze conversations, and a l…

1
Sales Forecasting As A Go-To-Market Org With Holly Procter 39:16

1+ y ago39:16

39:16

The biggest skill you need to learn when entering the market is sales forecasting. Knowing and hitting your numbers is an important ability to possess, especially as a sales leader. You need to have the right methodologies and processes in place to achieve the highest levels of market success. This is where the company Clari excels at. They help go…

1
Launching Your Go-To-Market Business In A New Market With Joyce Zhang Gray From Alariss 39:23

1+ y ago39:23

39:23

Go-to-marketing strategies can differ based on location. If you're starting a business overseas, you have to look out for certain things if you want the best brand-customer relationship. With Alariss, that won't be an issue anymore. They help international founders launch their brands in the US. They help build their team, raise revenue, and lead w…

1
Voice Of The Customer For Your Startup Success With Shruti Kapoor 37:17

1+ y ago37:17

37:17

End-users are the best source of feedback on a product you are launching. Giving value to the voice of the customer can help you realize opportunities and provide the best solution. In this episode, Shruti Kapoor, the GM and Founder of Wingman, talks about how validation and differentiation play into making your solution stand out and ensure that y…

1
Customer Engagement Success Through The Go-to-Market Strategy With Jamie Cleghorn 40:38

2+ y ago40:38

40:38

How can you focus on key aspects in your business for growth and organizational effectiveness? Listen to today's episode as Jamie Cleghorn shares his experience in go-to-market. Raised by a data-driven marketer dad, he believes that marketing is in his DNA. He is part of Bain & Company which focuses on driving transformational change with clients, …

1
Accord And The Power Of Customer Collaboration With Ross Rich 45:51

2+ y ago45:51

45:51

Collaboration inside your team is expected in any thriving business. But what if you can extend that collaboration to your customers? When it comes to go-to-market sales, having a transparent collaboration with the buyer and the seller is a lifesaver. That is what Accord is doing. Vijay Damojipurapu talks about this with the CEO and co-founder of A…

1
Ravi Pendekanti On Why Customer Focus Is Vital In B2B Go-To-Market 46:17

2+ y ago46:17

46:17

Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you are in. In this episode, Vijay Damojipurapu is joined by Ravi Pendekanti, the SVP of Product Management and Marketing at Western Digital. Ravi shares how they achieved B2B success customer-centric ta…

1
Moments That Matter: How To Deliver Value To Your Clients Fast With Anthony Cessario 46:53

3y ago46:53

46:53

How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthony Cessario, the VP, Industries & GTM Solutions at Clari. Anthony talks with Vijay about how you need to identify the moments you want your clients to experience. Do you want them to walk away feeling good…

1
GTM as a Multi-year Journey With Pradeep Nair 44:27

3y ago44:27

44:27

When we think of go-to-market, we rarely see it as a long-term journey. Timescales are often quicker, thinking in terms of weeks, days, months, or even quarters. However, Pradeep Nair, the VP at Microsoft Azure, looks at the go-to-market as a multiyear journey. In this episode, he joins Vijay Damojipurapu to talk about why he believes this is so. P…

1
Finding Courage In Marketing With Aditya Kothadiya 52:36

3y ago52:36

52:36

Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to have a unique and creative insight into your product to compete with the competition. This all requires a little bit of courage. Join your host, Vijay Damojipurapu and his guest Aditya Kothadiya on how…

1
How Content Strategy Leads To Better Results With Sarah Allen-Short 45:24

3y ago45:24

45:24

Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in op…

1
Cisco’s Hardware Plus SaaS GTM Transformation With Sree Chadalavada 43:50

3y ago43:50

43:50

We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco adapt to new and different business strategies? Learn more about the process of GTM with the Head of GTM Strategies at Cisco, Sree Chadalavada. Before working with Cisco, Sree has worked with Gartner, a …

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Vijay Damojipurapu Podcasts

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