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Curb Appeal is a podcast for real estate professionals who are looking to build out their business and get more deals done. In each episode, Rachel Gombosch uncovers what is and isn’t working when it comes to scaling in the industry. Ultimately, Curb Appeal helps real estate professionals identify actionable steps to effectively grow their real estate brand, attract more business, and expand their industry footprint.
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In this episode, we unveil an inspiring real estate success story that showcases how innovation can revolutionize the industry. Join us as we sit down with Rick Ellis and Katie Sharp from Berkshire Hathaway HomeServices Texas Realty to explore their remarkable journey toward achieving marketing excellence through Virtuance. Discover the challenges …
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Join us as we sit down with Logan Abrams, the Part Owner and Managing Broker of Realty One Group Revolution in Charlotte, North Carolina. Logan shares his incredible journey in real estate, spanning almost two decades, and how he's achieved tremendous success while building lasting relationships with his clients. If you're a real estate professiona…
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In the latest episode of Curb Appeal, join us as we chat with Yamuna Benedict, a successful Realty ONE Group real estate agent who has been partnering with Virtuance for a year. Yamuna shares her inspiring journey into the real estate industry and the importance of connecting with people rather than just houses, and how that connection can be creat…
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EPISODE SUMMARY According to our 2023 Real Estate Marketing Trends, most real estate professionals felt challenged in 2022 when educating their clients about the home-buying process. Taking this into consideration, it is hardly surprising that most professionals in 2023 will focus on improving client experiences and becoming experts in educating co…
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EPISODE SUMMARY The importance of utilizing social media as a real estate professional cannot be overstated. With more real estate professionals actively using social media for their business, it has become an indispensable tool to establish brand presence, showcase properties, and engage with a wider audience. Furthermore, a consistent and strateg…
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EPISODE SUMMARY Real estate SEO keywords are key words and phrases used by real estate professionals to increase their website's visibility on search engine result pages. These keywords should be tailored to the type of property, locality and target market of the business in order to ensure that they appear frequently when potential customers searc…
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Episode Summary 2022 has been a bumpy year for real estate. While the COVID-19 pandemic has eased its grip, the real estate market has shifted (and slowed down) considerably. Real estate professionals across the nation are reassessing their marketing strategies to gain leads and continually close deals as we enter 2023. And while we’ve been conduct…
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Episode Summary In real estate, success breeds success. Understanding transaction processes, reading the market, and standing out from other real estate professionals becomes easier as you grow in your career - and one way to expedite your growth is through real estate mentorship. Finding a successful mentor at any stage of your career is crucial, …
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Episode Summary It is common for real estate professionals to encounter buyer objections where the buyer does not like the rooms, the layout, the walls, or the overall interior design. In this case, remodelers can help real estate professionals present the buyer with new ideas and design a layout that fits a buyer's tastes and requirements. In this…
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Episode Summary Real estate professionals are constantly told to invest in their marketing tactics. The use of ads by real estate professionals is an excellent way to expand their marketing strategy! Advertising refers to a form of paid communication that promotes a service, product, or brand. Marketers use advertisements to help companies achieve …
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Episode Summary Digital marketing involves the promotion of products and services through digital channels, including social media, email, mobile apps, web apps, etc. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And you need bo…
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Episode Summary In 95% of the decisions you make, your subconscious mind plays an influential role - which means you are making immediate decisions and acting immediately, but you aren't actually thinking through scenarios and their impacts. When you don't pay attention to your subconscious thoughts and habits, you run the risk of issues negatively…
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Episode Summary While growing their business, most startup owners try to go broad and attract as many people as possible. But according to many marketing experts, the key is niching down.Therefore, those looking to succeed in the modern-day business world should find an area they can specialize in and build a community around it. In this episode of…
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Episode Summary Social media is a powerful marketing tool and can work miracles for your brand. But, many business owners — primarily those who have been in the market since before the internet and social media — are still looking for proof on the value of building a social media presence. Therefore, we asked Maris Callahan to join us on this episo…
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